Tag Archives: Interchange

Interchange Settlement Nears Preliminary Approval [2023 Update]

Today the Official Merchant Services Blog explains why the controversial Interchange settlement is being considered for preliminary approval, despite the backlash from merchants and large corporations. We began talking about the possibility of ‘The Big Cash Comeback’ when the settlement was first announced, and later we discussed the opposition to the settlement.

Last week Judge John Gleeson said the controversial proposed settlement appears to meet the requirements for preliminary approval, however he also said he would hear merchants’ objections to the settlement as well. Lawyers had struck the settlement between the merchant plaintiffs and the bank defendants back in July.

“It seems clear that there is an expectation among some interested parties that the preliminary approval process should be more involved in this case than in the usual class action,” Gleeson, of U.S. District Court in Brooklyn, N.Y., wrote in an order setting the next hearing for November 9^th.

The involved parties and observers alike agree that this is no ordinary case. The litigation involves merchants and merchant trade groups, some individually and some as a class, which sued Visa Inc., MasterCard Inc., and some large banks to challenge credit and debit card Interchange rates on antitrust grounds in 2005.

The proposed settlement would have the defendant’s pay $6.6 billion in damages and temporarily cut Interchange fees by $1.2 billion, as well as provide merchants with relief from some network rules. In return, the merchants would forgo the right to sue the networks in the future over interchange and rules. The general consensus is that the settlement gives too much to the networks and would bind millions of current and future card-accepting merchants to its terms.

Judge Gleeson acknowledged the controversy, stating that all objections will receive careful consideration by the court. The Judge also noted that the threshold for preliminary approval of a settlement is “meaningfully lower” than the standard for final approval.

Gleeson said, “Preliminary approval is appropriate where the proposal appears to be the product of serious negotiation and further appears to be within the range of possible final approval.” He later added: “I have reviewed the settlement agreement, and at first blush it appears to satisfy the threshold requirements for preliminary approval.”

While we have discussed this settlement from different aspects previously, noting the advantages it would seem to give the Issuing Banks over merchants, the settlement seems to be proceeding along without much further adjustment or negotiation. Although it is not finalized yet, the dissenter’s cries seem to be going unheard, as they believe that the settlement protects the status quo more than anything, and will not change the way the networks set interchange. Host Merchant Services will keep you informed of all the latest news involving this legal battle between the merchants and the card-issuing giants.

Industry Terms: Large Ticket Programs

This is the latest installment in The Official Merchant Services Blog’s Knowledge Base effort. We want to make the payment processing industry’s terms and buzzwords clear. We want to remove any and all confusion merchants might have about how the industry works. Host Merchant Services promises: we deliver personal service and clarity. So we’re going to take some time to explain how everything works. This ongoing series is where we define industry related terms and slowly build up a knowledge base and as we get more and more of these completed, we’ll collect them in our resource archive for quick and easy access.

Today’s term, Large Ticket Program, is a specially designed program for merchants who accept high dollar transactions on credit or debit cards. Visa, MasterCard and Discover all have their own Large Ticket Programs with different Interchange rates and requirements for merchants.

Visa’s Large Ticket rate is 1.45% and $35 for transactions above $5,000. This lower interchange rate accompanied with a higher per-item fee amounts to a lower overall effective rate for the merchant.

MasterCard qualifies Large Tickets as anything above $7,255, and the accompanying Interchange rate is 1.25% and $40 per transaction.

Discover, the most recent company to implement a Large Ticket Program has the lowest rate for this category, at 0.90% and $20 per transaction. Discover also sets the amount for ‘Large Tickets’ at transactions above $5,000.

Host Merchant Services offers this program to our larger merchants that may find it useful. While some processing companies hide added percentage points in the difference that exists between small ticket and large ticket processing, Host Merchant Services gives the savings directly to you. The Large Ticket Program gives you a rate that saves you more money in processing fees for all purchases $5,000 or more. If you qualify for the Large Ticket Program, contact us immediately for your large ticket savings.

HMS Small Ticket Program

Today’s edition of the Official Merchant Services Blog will discuss the best way for merchants to save money on fees when accepting credit or debit cards for smaller transactions. Host Merchant Services is committed to bringing its clients the lowest fees in the industry. Our Small Ticket Program is a feature that helps us do just that for those merchants who process transactions at $15 or less.

Many merchants have seen debit savings thanks to the Durbin Amendment, which caps the Interchange Fees that Visa and MasterCard charge for debit cards at $0.24 and 5 basis points. Smaller merchants do not see the savings when running transactions under $15, since the 24-cent per item fee and the 5 basis points amount to 2.1% of the total ticket, before any additional fees are incorporated.

The Small Ticket Program however, allows qualifying merchants to pay a per item fee of only 5 cents, while paying an interchange rate of 1.6% for Visa. MasterCard has set its small ticket rate at 4 cents and 1.55%. This program saves merchants money on lower transaction amounts, since the per item fee is less of a burden on them in terms of overall effective rate.

The Interchange category for small tickets is available for merchants who are on Interchange Plus pricing, and who qualify under the Visa business types listed below. Merchants enrolled in flat rate pricing or any type of three-tiered pricing will not be able to utilize these savings, which is just another way Interchange Plus pricing is truly the best out there.

While some processing companies hide added percentage points in the difference that exists between small ticket and large ticket processing, Host Merchant Services gives the savings directly to you. Our Small Ticket Program offers a better Interchange category and a lower per item fee, saving you more money in processing fees for all purchases $15 or less.

Visa opened up the types of businesses that qualify for Small Ticket Processing in November, 2010. Now each of these industries qualify:

Local Commuter Transport
Limos & Taxis
Bus Lines
Bridge & Road Fees/Tolls
Grocery Stores/Supermarkets
Convenience Stores
Service Stations
Fast Food Restaurant
Drug Stores
Book Stores
News Dealers, Newsstands
Dry Cleaners
Quick Copy, Reproduction & Blueprint
Parking Lots & Garages
Car Washes
Motion Picture Theater
Video Tape Rental Stores
Post Stamps/Government Only

If you qualify under any one of these categories, contact Host Merchant Services for your small ticket savings right away. Host Merchant Services promises: we deliver personal service and clarity and as always, we want to keep merchants informed of any potential savings.

Host Merchant Services and Certified Hosting Announce Partnership

Certified Hosting, a leading web hosting services company, announced today a new partnership with Host Merchant Services that will enable webmasters to use merchant services with their web hosting plans. All Certified Hosting customers, including those on shared web hosting, virtual private servers (VPS hosting), and dedicated server hosting plans, are now able to apply for Payment Card Industry (PCI) compliant payment processing that is delivered to Certified Hosting’s high standards of customer service.

“Certified Hosting offers a range of ecommerce hosting services,” says Kacy Carlsen, co-founder and CEO of Certified Hosting. “We have made it easy for our customers to get up and running with an online store using the latest scripts and rock-solid hosting services. Quality merchant services are an essential part of a good ecommerce strategy for any business, and we are proud to announce Host Merchant Services as our chosen payment services partner. We are confident that Host Merchant Services will deliver the quality of service our customers have come to expect, at an affordable price.”

As a leading web hosting provider, Certified Hosting balances cost against quality of service. The company’s reliable web hosting services come with a 99.999% uptime, at a price that is affordable to new and growing businesses. Similarly, Host Merchant Services offers professional payment processing with fees that are clear, fair, and incredibly low. Typically, each type of credit or debit card transaction incurs a different fee, depending on the risk associated with it. Some merchant service providers charge merchants predetermined fees, meaning that merchants always pay the highest rate, regardless of which card has been used. Host Merchant Services charges merchants using a system known as Interchange Plus. Interchange Plus ensures that merchants only pay the fees that have actually been incurred, plus a small surcharge for administration. As a result, merchants using Host Merchant Services can reduce their payment processing expenses and more accurately project the cost of future transactions.

“There are no other industries where customers pay unnecessarily high charges,” says Carlsen. “Yet merchants routinely pay fixed fees for payment processing that do not reflect the actual transaction cost. At Certified Hosting, we provide fairly priced services thanks to Host Merchant Services. And now we can offer credit card processing to match. Even better, Host Merchant Services is – like Certified Hosting – an honest, upfront company that does not surprise merchants with hidden fees and charges.”

Another factor in Certified Hosting’s success is the company’s unlimited web hosting services, with no charges for customers who use a lot of disk space or bandwidth. The payment processing industry is full of complex terms and conditions, including additional charges buried deep in endless documentation. Host Merchant Services removes several common surcharges in the industry, with free applications, free setup, a free virtual terminal and an affordable payment gateway. Merchants are simply charged for the transactions they carry out, making accepting credit cards online more affordable and, crucially, more predictable.

“The most important thing about Host Merchant Services is that payment processing is made simple,” says Carlsen. “Host Merchant Services has no hidden charges, no expensive setup fees, and no unpredictable fees. With Host Merchant Services, our ecommerce hosting customers can quickly apply online, be approved in minutes, and begin taking payments in as little as 24 hours. We hope customers will take advantage of this new partnership so they can spend less on payment processing and maximize their profits.”

Certified Hosting has a proven record of excellent customer service, going the extra mile to help customers grow their online businesses. With this new partnership, Certified Hosting allows customers to get started right away with an affordable and efficient solution for payment processing.

Customers interested in merchant services from Certified Hosting and Host Merchant Services are encouraged to visit certifiedhosting.hostmerchantservices.com.

Industry Terms: Monthly Minimum Fee

Today’s term is the Monthly Minimum Fee. This fee is one of the more confusing credit card processing fees because it’s not really a fee at all. A monthly minimum is more accurately described as a benchmark, or limit that may result in a fee, rather than as a fee itself. It indicates the minimum amount in fees that a processor will collect in any given month. If actual fees resulting from processing activity don’t meet or exceed the minimum amount, the processor will charge the difference in order to meet that minimum. For example, if a merchant has $50 in fees in a given month, and the account has a $75 monthly minimum on it, they will be charged an additional $25 in order to meet the monthly minimum.

Perhaps the most dangerous caveat with monthly minimums is that processors determine which fees count toward the minimum and which don’t. One processor, for example, may count all discount and credit card transaction fees toward the minimum while another may only count its discount rate.

Host Merchant Services differs from the competition in that it does not charge any type of monthly minimum fee for our merchant accounts. We do not discriminate against small business merchants that may still be growing, by charging them for not doing enough business. This is just another way that HMS differs from the competition, and excels in understanding customer needs.

Industry Terms: Downgrade Fee [2023 Update]

What is Downgrade Fee?

Today we will define the term Downgrade Fee. This fee is a surcharge added to the Discount Rate of the total processing fees for a transaction. There is no standard on what a Downgrade Fee must be called so the terminology can vary by processor. A Downgrade Fee may be assessed for a variety of reasons including a customer’s card type, issuing bank, how the transaction is entered and other merchant actions.

Under a Tiered Pricing model more than 50% of a merchant’s credit card transactions experience Downgrade Fees, on average. Downgrade Fees generally cost merchants an additional 1%-3% per transaction on top of the Qualified processing rate. Host Merchant Services saves merchants money on these fees by using the Interchange Plus pricing system. For an in depth analyses of Tiered Vs. Interchange Plus Pricing, see here and here.

The main cause of these Downgrade fees, are card-not-present transactions. These transactions occur frequently with MO/TO or E-Commerce processing, however the downgrade itself can be avoided. As a security measure, processors who charge Tiered pricing tend to raise rates on transactions where risk may be involved. In these cases since the merchant has not physically handled the card, there is a downgrade fee applied. This can be avoided however, by requiring additional information from the customer. When a merchant requests a cardholder’s CVV code, the 3-digit code on the back of a Visa or MasterCard, another layer of security is applied thus avoiding the potential downgrade, and saving the merchant money on fees. Additional information helpful in avoiding Downgrade Fees, are cardholders’ billing ZIP code and numerical street address, this is known as an Address Verification System, or AVS.

Downgrade Fees are often the fees that merchants report as “hidden fees” because they are rarely disclosed before the merchant account activation. Host Merchant Services advises merchants to request as much information as possible when keying in sales, as to avoid downgrades, as well as charge backs. This added knowledge, and our Interchange Plus system of pricing creates a culture of savings for all of our merchants.

Durbin Double Down [2023 Update]

In this installment of the Official Merchant Services Blog, we look at the actions several retail trade groups and merchant advocates have taken to further the fight against the antitrust settlement proposed by Visa and MasterCard. We have touched upon this subject several times before, however these steps may have been the most drastic yet.

In an open letter last week to leading members of congress, the National Retail Federation (NRF), the Retail Industry Leaders Association (RILA), and seven other large retail-related groups expressed their frustration with the pending litigation in the U.S. District Court for the Eastern District of New York, saying that the outcome could further “entrench the Visa/MasterCard duopoly.”

The groups called on congress to pay attention to the state court settlement, in an attempt to escalate the issue and garner attention from lawmakers and Americans.

The groups argue, “The proposed settlement, which was negotiated by Visa, MasterCard and lawyers purporting to represent the merchant community, is one-sided and preserves the very anti competitive actions that were the genesis of the lawsuits.”

“Given the important oversight role of Congress and your continued interest in this important issue, we write today to urge you to reject the false claims from the card networks and their representatives.” The letter also stated “The proposed settlement does nothing to resolve the failures in the electronic payment market and continued Congressional involvement in these issues is imperative. We look forward to keeping you fully informed as the legal process moves forward and the chorus of objections grows.”

RILA’s Brian Dodge described the problem retailers face, “Visa and MasterCard centrally set fees that are ultimately paid by merchants and collected by issuing banks. With two fee schedules imposed by two companies that control 70 percent of the marker there is no meaningful competition.”

The groups argue that the $7.2 billion dollar settlement is not the problem, even going so far as to accuse Visa and MasterCard of using the pending settlement exchanges as penitence for maintaining the status quo.

In a statement released in July, just after the settlement was announced Visa said it believes that the settlement is in the best interests of all parties involved. “This agreement should remove the distraction of litigation for all parties,” said Joshua R. Floum, general counsel of Visa Inc. “We will go forward with a focus on helping retailers grow their businesses and providing them with efficient and valuable payment options.”

On October 3^rd, these retail and trade groups will appear before a court seeking to order the Federal Reserve Board to start over in devising regulations for implementing the controversial amendment’s provisions because the Fed allegedly did not follow the amendment’s dictates in setting the debit card rules now in place. The trade groups and retailers sued the Fed last November in an effort to start the rule-setting process anew. In a May filing, the plaintiffs said the board “manufactured ambiguity” in its interpretation of the amendment’s language. A Federal Reserve spokesperson would not comment about the upcoming hearing, although attorneys for the Fed said the board properly implemented the law’s directives regarding the authorization and settlement costs that could be considered in regulating debit card interchange, as well as which costs to exclude.

Retail groups continue to fight both the Interchange settlement and the Federal Reserve Boards Durbin rules. There seems to be no end in sight for this case, and only time will tell if the Fed will be forced to reset its Durbin amendment rules and regulations and start anew.

NRF Opposes Interchange Settlement

It’s been a little while since the Official Merchant Services Blog touched on the increasingly sensitive topic of the Credit Card Interchange Settlement. We first talked about the possibility of ‘The Big Cash Comeback’ when the settlement was first announced, and later we discussed the opposition to the settlement.

Seven years after the first lawsuits were actually filed against the bank card networks and some leading banks, a tentative settlement was reached on July 13 of this year. The agreement has had many mixed reviews, and some big name retailers have come out against it, including most recently the National Retailers Foundation, the nations largest retail trade association. The NRF’s members operate 3.6 million stores nationwide, however the organization itself is not involved in the lawsuit, which includes individual and class merchants as well as trade-group plaintiffs.

Under the proposal, the main defendants, Visa and MasterCard will pay $6.6 billion in damages and temporarily reduce interchange rates to save merchants another $1.2 billion. Merchants also will get greater freedom to surcharge card transactions and could form bargaining groups to negotiate interchange with the networks. In return, the networks will be freed from future legal challenges from merchants regarding interchange rates and merchant rules, even from merchants that didn’t participate in the current lawsuit.

I think the key points here are the temporary reduction of interchange rates as well as the fact that all merchants give up their rights to sue Visa and MasterCard upon accepting the settlement. Merchants will most certainly be satisfied by the reduction of interchange rates, but the drop will only be temporary. After a few months Visa and MasterCard will raise them again, and continue to collect outlandish fees for credit card transactions. Also, not every merchant is involved in this suit. I don’t think it’s a good deal for merchants to give up any of their rights, particularly the rights to any future litigation.

The National Association of Truck Stop Operators (NATSO) released a statement on Monday, announcing their dismissal of the settlement, “We joined this lawsuit in search of real reform to a broken system, one that is shielded from normal competitive forces. This proposed settlement does not achieve this goal. It lacks meaningful fixes to a system that allowed Visa and MasterCard to set artificially high swipe fees and provided retailers and consumers with no choice except to pay.”

This statement echo’s the cries of dissenters, who say the settlement protects the status quo more than anything, and will not change the way the networks set interchange.

In conclusion, the settlement still faces harsh criticism, and Visa and MasterCard have not had much to say to those who oppose it. Only time will tell if the plaintiffs decide to accept the deal, or push back for a settlement more in their favor. Host Merchant Services will keep you informed of all the latest news involving this legal battle between the merchants and the card-issuing giants.

Changes to Interchange Fees

Breaking News from The Official Merchant Services Blog: MasterCard and Discover have announced interchange increases and modifications to take effect October 2012. Specific association modifications such as these are beyond the control of payment processors like Host Merchant Services. They come directly from the big card associations themselves. These changes affect all merchant card processors and their customers, meaning these changes in fees and rates travel in a straight line from Visa, MasterCard and Discover to the merchants.

The Meat and Potatoes

MasterCard will be reducing the Consumer Debit rate from 1.64% + $0.16 to 1.60% + $0.15. MasterCard will increase the Small Ticket Debit rate from 1.30 + $0.02 to 1.30 + $0.03.

Discover Card will be enacting several changes to their PSL Public Services interchange fee programs. Rates will increase from 1.50% +$0.10 to 1.55% + $0.10. Discover PSL Card-Not-Present/E-Commerce Premium Plus will increase from 2.30% + $0.10 to 2.35% + $0.10. Discover will also increase Key Enter Premium Plus from 2.10% + $0.10 to 2.15% + $0.10.

Add These Fees to the Pile

These changes come on the heels of a series of changes we reported back in February. Visa’s new Fixed Acquirer Network Fee and Transaction Integrity Fee made all of the headlines back then, but MasterCard also implemented its new annual Acquirer License Fee. This fee took effect in July 2012. MasterCard also implemented a new annual Type III Third Party Processor (TPP) Registration Fee in July 2012.

MasterCard based these fees on a full year of 2011 volume for each merchant, and for 2012 only the fees are 50% of the total fee calculated — since they cover only half of the year. MasterCard passed these fees through on a pro-rata basis and all acquired MasterCard credit and signature debit volume was utilized to determine the annual volume for both programs. PIN debit volume was excluded.

MasterCard Worldwide Logo

The changes to Discover Card’s PSL Public Services interchange fee programs are also in addition to a series of changes Discover announced back in February. Discover introduced a US Commercial Large Ticket Interchange program, increasing its assessment fee by .005%. Discover also changed existing card present Interchange rates for transactions less than $15 for Express Service merchants (Local Commuter, Bus Lines, Toll & Bridge Fees, Restaurants, Fast Food Restaurants, News/Dealer Stands, Laundries, Dry Cleaners, Quick Copy & Reproductions, Parking Lots/Garages, Car Washes, Motion Picture Theaters and Video Entertainment Rentals) and less than $25 for Taxi/Limo merchants.

logo Discover

Pay Attention to Your Statement

As stated above, these changes are made directly to Interchange rates from the Card Associations. Unlike Visa’s much ballyhooed FANF, which is a completely new fee and not subject to regulation from the Durbin Amendment, these fees fall under the scope and purview of Interchange, and thus Durbin.

Merchants will begin to see the following text on their August Statements to explain the changing fees:

Visa, MasterCard, Discover Card Services have announced category introductions and modifications to their current interchange structures. These changes may affect your current pricing effective October 2012. Further detail specific to these changes and impacts to your merchant account will be detailed on your September merchant statement. As previously disclosed on your February and March merchant statements, MasterCard introduced the new MC licensing fee. Beginning in August 2012, the new licensing fee of $.005 will be included with the MasterCard NABU billing and appear as “MC assoc NABU/license fee”. Thank you for your continued business.

Evaluating Payment Processors

Payment processing can be confusing even for the experts in the industry. The system seems to be purposely designed to be difficult to understand even the most basic things, like what exactly your rate is and what fees are associated with accepting credit cards.

But accepting credit cards has become a necessity for businesses today. People are shifting toward a paperless society quickly, and online shopping has become a staple to even the most resistant consumer. As a business owner you need to become an expert on payment processing and do so quickly if you wish to keep ahead of the curve and not get burned by hidden fees and surcharges that cut directly into your profits.

Which credit card processing company should you get your merchant account from? Credit card processing fees, transaction fees, statements fees, PCI DSS fees, annual fees, all pile up. And these fees vary a lot from processor to processor.

Today, The Official Merchant Services Blog is going to give our faithful readers a quick and effective guide on how to compare and evaluate credit card processing companies.

Not All Processors Are Alike

There are many processors that offer merchant accounts and let small, medium and large businesses accept credit cards in brick and mortar locations as well as online through their website. There’s even a huge push today for mobile payments — letting merchants accept payments directly through their mobile phone from just about anywhere. With the wide variety of options, business owners may feel overwhelmed when trying to find the processor that suits them best.

Finding a processor and getting a merchant account isn’t easy.

For starters, the card associations — Visa, MasterCard, Discover and American Express — all have their own rate sheets know as Interchange Reimbursement Fees. These fees make up the majority of what a merchant pays to their processor and they vary greatly depending on the card type accepted. The rates and categories are complex, and confusing to follow for just one of the card companies. All of them together combine to make a maze of fees and categories that most merchants get lost in.

Second, many banks don’t offer merchant accounts directly to small businesses, so those businesses need to go through third party providers for a merchant account. These third party processors have different fee structures among themselves and different rules. So business owners face a lot of confusing variety from both the card association as well as the processor.

To add even more layers to this, businesses that process credit card orders online need to pass their transactions through an online gateway system. Whatever shopping card software is used has to interface with that gateway, so integration from shopping cart to gateway to processor is extremely important.

So let’s dig right in and see what’s what from the processor side of things.

First: Their Rates and Fees

For payment processors, a variety of things about you and your business can influence the discount rate and various fees they charge you for accepting charge cards as payment. Some of those factors include:

The number of years you’ve been in business
The percentage of your sales that are made over the phone or the internet
The type of business you are in
Your personal credit rating
The average dollar amount of each sales transaction
Your monthly sales volume

Keeping all of that in mind, discount rates tend to range from 2.24 to 3 percent for home run and small businesses that accept Mail Order/Telephone Order transactions. These transactions are higher risk and carry higher fees. To find out more, read our knowledge base article on MO/TO.

You’ll find in your search for a processor, however, that many processors advertise discount fees less than 2 percent. These lower fees are for swiped transactions — sales made by running the customer’s credit card through a machine. These card present transactions are more secure and much less risky so fees and penalties tend to be much lower. And online transactions through secure payment gateways also carry less fees and penalties than card-not-present transactions. Keep all that in mind when comparing pricing and rates between offers from payment processors.

Another key to rates and pricing was touched on before by The Official Merchant Services Blog when we compared Tiered Pricing to Cost Plus Pricing. To recap, Cost Plus Pricing tends to end up costing the merchant less because the merchants don’t get dinged for higher surcharges from other rate buckets. So a tiered pricing rate offer will seem lower than it actually ends up being.

Second: Other Fees

The discount rate isn’t the only fee to consider when comparison shopping. Business owners should also consider the application fees, the initial cost of equipment, per-transaction fees (a fee you pay on top of the discount rate for each transaction you process), monthly minimums that affect your fees, voice verification charges, address verification fees (if extra), monthly statement fees and any other added costs a processor will charge you. Something to always keep in mind, processors are very flexible in how they present your proposal and they could offer you a much lower discount rate with a higher per-transaction fee if your average ticket price is low but your transaction volume is high.

Also pay close attention to the cost of equipment and/or software for processing the transactions. Equipment can vary in cost between different processors by hundreds of dollars, even for the exact same piece of equipment. Merchants should try their best to not lease equipment or software. Buy the items outright. By leasing a credit card terminal you lock yourself into a term-contract that may not be something you can cancel without a heavy penalty. And you pay more for the item than its actual cost in the long run.

Third: Read the Fine Print

Be sure to read all application forms and contracts presented to you very carefully. Read all of the small print. Some processors will attempt to charge you if you want to stop processing charges through them in less than two or three years — termination fees. That termination fee can also be completely separate from any penalties you incur when canceling a lease of a terminal. If you plan to do a lot of MO/TO, pay careful attention to what the contract says about the percent of transactions you can process as phone orders (non-swiped). What the salesman says to you during the pitch process may not be what the application actually says because the offer is being given to you at a best case scenario and isn’t taking into account details like added surcharges for card-not-present transactions. At the end of the day, the contract carries the weight over the salesman’s pitch.

Also take into consideration what conditions the company can terminate your account and whether or not there are monthly minimums and maximums. Much of the juggling between different rate buckets in a tiered pricing proposal hinges on being able to surcharge you for details like exceeding a monthly maximum or failing to reach a minimum.

Fourth: The Application Process

Some companies will eagerly attempt to send a representative directly to your place of business — including your home if that’s where you do your business from. Part of this is to pitch the services to you in person. But another part is to be present on site, and to take a photograph of your location. This is part of the application process and is done to verify that you are at the location you say you are. Some other companies can do online site surveys or accept photos and information you yourself provide.

During the process of applying for a merchant account you should be prepared to furnish these items to the company:

A copy of your business license or certificate of doing business
Your driver’s license
Profit and Loss Statements
Copes of previous years’ tax returns
A photo of your office

All processors require two-way access to your bank account once you are accepted. This allows the processor to deposit funds into your account and also allows them to withdraw funds if there are chargebacks.

Comparison: Host Merchant Services

Just for comparison’s sake, here’s quick rundown of Host Merchant Services in the context of the tips we just provided you.

Host Merchant Services offers cost plus pricing. This is transparent pricing where we show and explain all of the fees you are charged. The company also guarantees to offer you the best rate, claiming that if the company can’t save a merchant money they will give them a $100 gift card for their time. And the company guarantees that it will not raise its merchant’s rates. Ever.

The company has no hidden fees. Host Merchant Services also cuts off a lot of the fees that other processors charge — there’s no annual fee, no application fee, no monthly minimums, and the lowest PCI Fee int he industry.

The company provides free equipment — both a credit card terminal and receipt paper.

Host Merchant Services provides customer support for integration of payment gateway services. The company has a variety of gateway options that will integrate with almost all of the shopping carts out there — and will help its merchants get integrated. HMS also offers its own in-house gateway with no transaction fees and full AP for custom integration with any software package.

We leave you to draw your own conclusions regarding the Host Merchant Services offer.