Tag Archives: credit cards

Interchange Settlement Nears Preliminary Approval [2023 Update]

Today the Official Merchant Services Blog explains why the controversial Interchange settlement is being considered for preliminary approval, despite the backlash from merchants and large corporations. We began talking about the possibility of ‘The Big Cash Comeback’ when the settlement was first announced, and later we discussed the opposition to the settlement.

Last week Judge John Gleeson said the controversial proposed settlement appears to meet the requirements for preliminary approval, however he also said he would hear merchants’ objections to the settlement as well. Lawyers had struck the settlement between the merchant plaintiffs and the bank defendants back in July.

“It seems clear that there is an expectation among some interested parties that the preliminary approval process should be more involved in this case than in the usual class action,” Gleeson, of U.S. District Court in Brooklyn, N.Y., wrote in an order setting the next hearing for November 9^th.

The involved parties and observers alike agree that this is no ordinary case. The litigation involves merchants and merchant trade groups, some individually and some as a class, which sued Visa Inc., MasterCard Inc., and some large banks to challenge credit and debit card Interchange rates on antitrust grounds in 2005.

The proposed settlement would have the defendant’s pay $6.6 billion in damages and temporarily cut Interchange fees by $1.2 billion, as well as provide merchants with relief from some network rules. In return, the merchants would forgo the right to sue the networks in the future over interchange and rules. The general consensus is that the settlement gives too much to the networks and would bind millions of current and future card-accepting merchants to its terms.

Judge Gleeson acknowledged the controversy, stating that all objections will receive careful consideration by the court. The Judge also noted that the threshold for preliminary approval of a settlement is “meaningfully lower” than the standard for final approval.

Gleeson said, “Preliminary approval is appropriate where the proposal appears to be the product of serious negotiation and further appears to be within the range of possible final approval.” He later added: “I have reviewed the settlement agreement, and at first blush it appears to satisfy the threshold requirements for preliminary approval.”

While we have discussed this settlement from different aspects previously, noting the advantages it would seem to give the Issuing Banks over merchants, the settlement seems to be proceeding along without much further adjustment or negotiation. Although it is not finalized yet, the dissenter’s cries seem to be going unheard, as they believe that the settlement protects the status quo more than anything, and will not change the way the networks set interchange. Host Merchant Services will keep you informed of all the latest news involving this legal battle between the merchants and the card-issuing giants.

Barnes & Noble Data Breach [2023 Update]

Today’s edition of the Official Merchant Services Blog will take a look into the newest data breach, involving NY-based Barnes & Noble Inc.

Barnes & Noble revealed last week a “sophisticated criminal effort” had taken place at 63 stores, resulting in hacked PIN pad devices putting some of its customers at risk. The company discovered the hacking in September, but did not disclose it until recently on the advice of federal authorities. Security experts at the FBI have admitted that immediate disclosure in data breaches can make it harder for investigators to find the perpetrators.

In response, the chain has ceased using all PIN pads in its stores, and it has identified the affected locations in California, Connecticut, Florida, New Jersey, New York, Illinois, Massachusetts, Pennsylvania and Rhode Island.

“The tampering, which affected fewer than 1% of PIN pads in Barnes & Noble stores,” the company said in a news release, “was a sophisticated criminal effort to steal credit card information, debit card information, and debit card PIN numbers from customers who swiped their cards through PIN pads when they made purchases. This situation involved only purchases in which a customer swiped a credit or debit card in a store using one of the compromised PIN pads.”

Barnes & Noble said its customer database was unaffected, and that none of the compromised PIN pads were at its college bookstores. The company also said the breach did not affect e-commerce sales, customers who bought online or through company’s Nook e-reader and Nook mobile app remain safe.

The bookseller is also working with the payment card networks, banks, and card issuers to identify accounts that may have been compromised. The company expects to have to go through a re-validation process before it again is deemed to be Payment Card Industry (PCI) compliant.

Although unfortunate, this data breach could have been prevented by discontinuing the use of unnecessary equipment. PIN pads for terminal are no longer a cost benefit to a company, since the Durbin Amendment. Durbin makes PIN Debit rates the same as Swipe Debit rates (as long as the bank is large enough to qualify), essentially eliminating the need to a PIN pad altogether. Check out our blog post on the differences between PIN and Swipe Debit here. Fewer PIN pads would reduce tampering of terminals and theft of cardholders PIN numbers.

In the meantime, Host Merchant Services continues to offer the lowest PCI Compliance rates in the industry, as well as a vigorous PCI Compliance Initiative that seeks to inform and educate everyone interested as to the details of the process, step-by-step.

Industry Terms: Large Ticket Programs

This is the latest installment in The Official Merchant Services Blog’s Knowledge Base effort. We want to make the payment processing industry’s terms and buzzwords clear. We want to remove any and all confusion merchants might have about how the industry works. Host Merchant Services promises: we deliver personal service and clarity. So we’re going to take some time to explain how everything works. This ongoing series is where we define industry related terms and slowly build up a knowledge base and as we get more and more of these completed, we’ll collect them in our resource archive for quick and easy access.

Today’s term, Large Ticket Program, is a specially designed program for merchants who accept high dollar transactions on credit or debit cards. Visa, MasterCard and Discover all have their own Large Ticket Programs with different Interchange rates and requirements for merchants.

Visa’s Large Ticket rate is 1.45% and $35 for transactions above $5,000. This lower interchange rate accompanied with a higher per-item fee amounts to a lower overall effective rate for the merchant.

MasterCard qualifies Large Tickets as anything above $7,255, and the accompanying Interchange rate is 1.25% and $40 per transaction.

Discover, the most recent company to implement a Large Ticket Program has the lowest rate for this category, at 0.90% and $20 per transaction. Discover also sets the amount for ‘Large Tickets’ at transactions above $5,000.

Host Merchant Services offers this program to our larger merchants that may find it useful. While some processing companies hide added percentage points in the difference that exists between small ticket and large ticket processing, Host Merchant Services gives the savings directly to you. The Large Ticket Program gives you a rate that saves you more money in processing fees for all purchases $5,000 or more. If you qualify for the Large Ticket Program, contact us immediately for your large ticket savings.

HMS Small Ticket Program

Today’s edition of the Official Merchant Services Blog will discuss the best way for merchants to save money on fees when accepting credit or debit cards for smaller transactions. Host Merchant Services is committed to bringing its clients the lowest fees in the industry. Our Small Ticket Program is a feature that helps us do just that for those merchants who process transactions at $15 or less.

Many merchants have seen debit savings thanks to the Durbin Amendment, which caps the Interchange Fees that Visa and MasterCard charge for debit cards at $0.24 and 5 basis points. Smaller merchants do not see the savings when running transactions under $15, since the 24-cent per item fee and the 5 basis points amount to 2.1% of the total ticket, before any additional fees are incorporated.

The Small Ticket Program however, allows qualifying merchants to pay a per item fee of only 5 cents, while paying an interchange rate of 1.6% for Visa. MasterCard has set its small ticket rate at 4 cents and 1.55%. This program saves merchants money on lower transaction amounts, since the per item fee is less of a burden on them in terms of overall effective rate.

The Interchange category for small tickets is available for merchants who are on Interchange Plus pricing, and who qualify under the Visa business types listed below. Merchants enrolled in flat rate pricing or any type of three-tiered pricing will not be able to utilize these savings, which is just another way Interchange Plus pricing is truly the best out there.

While some processing companies hide added percentage points in the difference that exists between small ticket and large ticket processing, Host Merchant Services gives the savings directly to you. Our Small Ticket Program offers a better Interchange category and a lower per item fee, saving you more money in processing fees for all purchases $15 or less.

Visa opened up the types of businesses that qualify for Small Ticket Processing in November, 2010. Now each of these industries qualify:

Local Commuter Transport
Limos & Taxis
Bus Lines
Bridge & Road Fees/Tolls
Grocery Stores/Supermarkets
Convenience Stores
Service Stations
Fast Food Restaurant
Drug Stores
Book Stores
News Dealers, Newsstands
Dry Cleaners
Quick Copy, Reproduction & Blueprint
Parking Lots & Garages
Car Washes
Motion Picture Theater
Video Tape Rental Stores
Post Stamps/Government Only

If you qualify under any one of these categories, contact Host Merchant Services for your small ticket savings right away. Host Merchant Services promises: we deliver personal service and clarity and as always, we want to keep merchants informed of any potential savings.

Host Merchant Services and Certified Hosting Announce Partnership

Certified Hosting, a leading web hosting services company, announced today a new partnership with Host Merchant Services that will enable webmasters to use merchant services with their web hosting plans. All Certified Hosting customers, including those on shared web hosting, virtual private servers (VPS hosting), and dedicated server hosting plans, are now able to apply for Payment Card Industry (PCI) compliant payment processing that is delivered to Certified Hosting’s high standards of customer service.

“Certified Hosting offers a range of ecommerce hosting services,” says Kacy Carlsen, co-founder and CEO of Certified Hosting. “We have made it easy for our customers to get up and running with an online store using the latest scripts and rock-solid hosting services. Quality merchant services are an essential part of a good ecommerce strategy for any business, and we are proud to announce Host Merchant Services as our chosen payment services partner. We are confident that Host Merchant Services will deliver the quality of service our customers have come to expect, at an affordable price.”

As a leading web hosting provider, Certified Hosting balances cost against quality of service. The company’s reliable web hosting services come with a 99.999% uptime, at a price that is affordable to new and growing businesses. Similarly, Host Merchant Services offers professional payment processing with fees that are clear, fair, and incredibly low. Typically, each type of credit or debit card transaction incurs a different fee, depending on the risk associated with it. Some merchant service providers charge merchants predetermined fees, meaning that merchants always pay the highest rate, regardless of which card has been used. Host Merchant Services charges merchants using a system known as Interchange Plus. Interchange Plus ensures that merchants only pay the fees that have actually been incurred, plus a small surcharge for administration. As a result, merchants using Host Merchant Services can reduce their payment processing expenses and more accurately project the cost of future transactions.

“There are no other industries where customers pay unnecessarily high charges,” says Carlsen. “Yet merchants routinely pay fixed fees for payment processing that do not reflect the actual transaction cost. At Certified Hosting, we provide fairly priced services thanks to Host Merchant Services. And now we can offer credit card processing to match. Even better, Host Merchant Services is – like Certified Hosting – an honest, upfront company that does not surprise merchants with hidden fees and charges.”

Another factor in Certified Hosting’s success is the company’s unlimited web hosting services, with no charges for customers who use a lot of disk space or bandwidth. The payment processing industry is full of complex terms and conditions, including additional charges buried deep in endless documentation. Host Merchant Services removes several common surcharges in the industry, with free applications, free setup, a free virtual terminal and an affordable payment gateway. Merchants are simply charged for the transactions they carry out, making accepting credit cards online more affordable and, crucially, more predictable.

“The most important thing about Host Merchant Services is that payment processing is made simple,” says Carlsen. “Host Merchant Services has no hidden charges, no expensive setup fees, and no unpredictable fees. With Host Merchant Services, our ecommerce hosting customers can quickly apply online, be approved in minutes, and begin taking payments in as little as 24 hours. We hope customers will take advantage of this new partnership so they can spend less on payment processing and maximize their profits.”

Certified Hosting has a proven record of excellent customer service, going the extra mile to help customers grow their online businesses. With this new partnership, Certified Hosting allows customers to get started right away with an affordable and efficient solution for payment processing.

Customers interested in merchant services from Certified Hosting and Host Merchant Services are encouraged to visit certifiedhosting.hostmerchantservices.com.

Industry Terms: Monthly Minimum Fee

Today’s term is the Monthly Minimum Fee. This fee is one of the more confusing credit card processing fees because it’s not really a fee at all. A monthly minimum is more accurately described as a benchmark, or limit that may result in a fee, rather than as a fee itself. It indicates the minimum amount in fees that a processor will collect in any given month. If actual fees resulting from processing activity don’t meet or exceed the minimum amount, the processor will charge the difference in order to meet that minimum. For example, if a merchant has $50 in fees in a given month, and the account has a $75 monthly minimum on it, they will be charged an additional $25 in order to meet the monthly minimum.

Perhaps the most dangerous caveat with monthly minimums is that processors determine which fees count toward the minimum and which don’t. One processor, for example, may count all discount and credit card transaction fees toward the minimum while another may only count its discount rate.

Host Merchant Services differs from the competition in that it does not charge any type of monthly minimum fee for our merchant accounts. We do not discriminate against small business merchants that may still be growing, by charging them for not doing enough business. This is just another way that HMS differs from the competition, and excels in understanding customer needs.

Industry Terms: Downgrade Fee [2023 Update]

What is Downgrade Fee?

Today we will define the term Downgrade Fee. This fee is a surcharge added to the Discount Rate of the total processing fees for a transaction. There is no standard on what a Downgrade Fee must be called so the terminology can vary by processor. A Downgrade Fee may be assessed for a variety of reasons including a customer’s card type, issuing bank, how the transaction is entered and other merchant actions.

Under a Tiered Pricing model more than 50% of a merchant’s credit card transactions experience Downgrade Fees, on average. Downgrade Fees generally cost merchants an additional 1%-3% per transaction on top of the Qualified processing rate. Host Merchant Services saves merchants money on these fees by using the Interchange Plus pricing system. For an in depth analyses of Tiered Vs. Interchange Plus Pricing, see here and here.

The main cause of these Downgrade fees, are card-not-present transactions. These transactions occur frequently with MO/TO or E-Commerce processing, however the downgrade itself can be avoided. As a security measure, processors who charge Tiered pricing tend to raise rates on transactions where risk may be involved. In these cases since the merchant has not physically handled the card, there is a downgrade fee applied. This can be avoided however, by requiring additional information from the customer. When a merchant requests a cardholder’s CVV code, the 3-digit code on the back of a Visa or MasterCard, another layer of security is applied thus avoiding the potential downgrade, and saving the merchant money on fees. Additional information helpful in avoiding Downgrade Fees, are cardholders’ billing ZIP code and numerical street address, this is known as an Address Verification System, or AVS.

Downgrade Fees are often the fees that merchants report as “hidden fees” because they are rarely disclosed before the merchant account activation. Host Merchant Services advises merchants to request as much information as possible when keying in sales, as to avoid downgrades, as well as charge backs. This added knowledge, and our Interchange Plus system of pricing creates a culture of savings for all of our merchants.

Merchant Services: Statement Sleuth

The Official Merchant Services Blog is here to share information with merchants to get them better prepared to understand how the payment processing industry works. This premise stems from Host Merchant Services and its philosophy to bring trust to the industry.

Payment processing can be confusing. And nowhere is that more evident than in a merchant’s processing statement. One of the ways some processors make their money is by hiding fees within the arcane labyrinth of a monthly statement, making the fees and the numbers difficult to understand.

Host Merchant Services believes that when one of its merchants receives their statement every month, that merchant should understand the items on the statement and that the fees should match what was promised in the sales process.

So in an attempt to help everyone understand that process better, The Official Merchant Services Blog is going to shine a spotlight on statements and see what there is to see.

What Is a Merchant Statement?

Every month, you receive a Merchant Statement from the company that processes your transactions. These transactions include Debit and Credit Card Transactions. This statement summarizes your net sales for all the cards that you process. It also provides your monthly transaction volume as well as provides you with an itemized list of your daily transactions. You can also see the majority of your debit and credit card processing fees. This is where we’re going to shine the spotlight, as this is where fees get hidden. Your fees on your statement include:

your transaction fee
your monthly discount rate for your Credit Cards
your monthly terminal fee (if you do not own your credit/debit card machine).
your Interchange charges
any chargebacks
third-party transactions
credit adjustments

The tricky part about these fees is that each company assembles their statement in a different way. Each payment processing provider has a unique statement layout structure, so most of the characteristics of the statement are the same but are put there in a different order. It forces merchants –– especially those who have used more than one processor in their time in business –– to do all of the eagle-eyed investigating themselves.

Host Merchant Services Image of Person Confused by Merchant Statement

We’ll stick to the basics and then when that’s done, we’ll take a moment to explain why Host Merchant Services might be a little less confusing than other Payment Network Providers.

Card Deposit Summary

It’s pretty common for the Card Deposit Summary to be prominently displayed in a merchant statement. A lot of times it’s the first item a merchant will see on their statement. The phrasing may be a tad different –– perhaps it’s called a fund summary –– but for the most part it’s the opening line on each merchant services provider’s statement. The summary tends to include a laundry list of statement data, such as:

Amount of transactions incurred in that month
The dollar amount of those transactions
What credit cards were used
Any discount or coupon usage charges

Often this information is presented as individual daily line items, but some payment processors may combine all the data into one section.

Credit Card Fee Summaries

After the deposit summary information, most statements provide some sort of variation of how much the credit card issuer charged per transaction. This is usually called the Summary of Card Fees. As we explained in a previous blog series, a lot of payment processors offer a tiered pricing plan. And this is the section of the statement where you will see fees being charged for “qualified transactions.” That term specifically relates to your qualified tier in the pricing plan you signed up for. This section should include any fees, discounts and rates applied to transactions made through your merchant count. Most payment processors provide a complete list of card fee categories in this section, since qualified and non-qualified pricing tiers differ. Also included should be a listing for gross sales amounts per credit card and any fees and discounts applied to specific card transactions.

Transaction Fees

This section is an extension of the Summary of Card Fees section. This section lists each fee related to card transactions in dollar amounts. This can be a daunting section to sift through as the terminology used in this section is extensive. There is no shortage of card fee categories, and you’ll see chargebacks and batch header fees and ACH return fees mentioned here. This is why Host Merchant Services says payment processing can be confusing. The statements sometimes overwhelm merchants with tiny fees and cryptic buzzwords. Within that morass, the black hat companies will hide fees that some merchants aren’t aware they are paying or –– even worse –– aren’t aware they don’t even need to pay.

Host Merchant Services Image of Merchant Statement Analysis

No Hidden Fees Guarantee

Now that some light has been shed upon the statement, and we can see where the fees get hidden and where the confusion takes place, it’s time to take a look at a much simpler way of doing this: Host Merchant Services offers a processing plan with no hidden fees. The company offers its merchants an Interchange Plus pricing plan. So right off the bat, there are no tiered pricing plan issues, so its merchants are not hit with “non-qualified” tier penalties and fees. Host Merchant Services also eschews a long-term contract. So there is no application or set up fee. No annual fee. No Non AVS Adjustment fee. Host Merchant Services does not penalize you with termination fees. Host Merchant Services also does not lock its merchants into contracts for equipment. The company provides free equipment, including free terminal paper. The prices that the company quotes during the application process are grandfathered, and will not increase at all during the lifetime of the business relationship.

It’s a simple and straightforward plan, really. Host Merchant Services shows you exactly what you will be charged on your monthly statement. The company has swept away many of the added charges that other companies hide on statement fees. And then the company sticks to the plan they quoted its merchant. The company will be happy to review your statement and help you find areas where you can save money each month.

For more information contact the company here.

So monthly statements may be extremely confusing –– to the point where one thinks it is being done on purpose. But using some of the guidelines put forth here, or using Host Merchant Services itself, you can find your way through the puzzle that is payment processing.

Merchant Services: Why You Need a Processor

The Official Merchant Services Blog functions on the logical premise that our readers are interested in the topics we cover, most notably merchant services. We strive to bring you useful news, tips, and insight that can help you as both a merchant and a consumer. That means that sometimes we delve into complex topics, like our multipart series on Payment Gateways. And other times we tackle newsworthy topics, like Google+ being opened up for business pages.

But today we’re going to get down to the basics and discuss the very heart of merchant services: Credit Card Processing. Credit cards, the plastic payment solution has become the most convenient form of payment for countless consumers. Why is it important for merchants to give their customers the option to pay with a credit card –– specifically on that merchant’s web site? Here are 10 of the top reasons we think credit card processing is an important option for merchants:

Competitive Advantage: If your business has the most options and the most flexible payment systems, you have an edge over your competition.
More Sales: Data collected on consumers shows that credit card owners buy 25 times more merchandise than customers who pay cash.
Cashless Society: We’re not there yet, but the trend in online shopping and electronic payment systems indicates that credit card and debit card processing are quickly becoming the preferred methods of payment. This will take center stage in business news next week when Black Friday goes right up against Cyber Monday.
Convenience: One of the primary reasons credit and debit card transactions are becoming so popular is because buying goods online with just a few mouse clicks is extremely convenient to consumers.
Impulse Sales: Credit Cards give customers the freedom to buy on impulse, spending money on previously unplanned merchandise. Cash is finite and in the pocket. But plastic lets customers reach beyond what they have in hand.
Enhanced Advertising: Customers are more likely to shop at businesses that accept their credit card. As such, they tend to look for and read ads from businesses that accept their credit cards first over other ads.
Steadier Sales: Credit Card business has less peaks. Cash using consumers buy heavily on payday and just before holidays, but credit card using consumers make purchases whenever they need to.
Larger Volume: Accepting credit cards helps merchants attain higher unit sales and extra orders.
More Expensive Merchandise: Credit card customers are sometimes less conscious of slight price differences. They are more likely to spend a bit extra at a merchant simply because they accept their form of payment instead of seeking out wholesalers or discounters who do not accept their credit card.

We’re interested in your feedback. What other reasons would you add to this list?

Tips and Terms

Revenues generated by credit card use are fast approaching the $200 billion mark. Your business can benefit by offering credit card payment processing. To understand the process better, we’re going to define some of the important terms involved in credit card processing and give some insight into how it all works:

Acquirer – a bank, which is often a 3rd party provider, who processes and settles merchant credit card payments. This can be a bank providing your merchant account or a service that provides it to your processing company. The acquirer works with the credit card issuer.

Authorization – is the first step that happens after the credit card is swiped. The purchase and card information are sent to the acquirer who, in turn, sends the same information to the credit card issuer. The credit card issuer then accepts or declines the transaction. If accepted, an authorization code is generated and the purchase transaction is continues to the next step, namely: batching.

Batching – is the review process done by a merchant on all credit card transactions for the business day. The review process involves ensuring all credit card transactions are authorized and signed by the cardholder. After the review process, the merchant sends the information as a batch to the acquirer to receive clearing for payment.

Cardholder – he is the customer as specified on the credit card, the customer so to speak.

Card network – these are networks that act as an intermediary between the acquirer and the issuer. Card networks transfer the information originating from the acquirer to the issuer about the purchase. This happens in the authorization process.

Clearing – the third step in the payment process which happens after the acquirer sends the batch information through the card network to the issuing bank. The card network acts as a router depending on the credit card issuer found on the purchase detail. This process permits revenues for both the issuing bank and the card network called the interchange fee. After deduction of interchange fees, the issuing bank sends the information back to the acquirer through the same card network used.

Discount fee – this fee is paid for by merchants to the acquirer to cover processing costs.

Funding – the fourth step in the credit card payment process. This involves the acquirer sending back the transaction information to the merchant less the discount fee. The merchant receives the remainder of the payment and is now considered paid. This generates the cardholder’s billing statement and accounts are funded appropriately.

Interchange fee – the fee charged by card networks and card issuers to the merchants. This fee is regulated to about 1 to 3 percent of the total purchase amount and covers the costs associated with credit card acceptance.

Issuer – the financial institution who issues credit card products to its customers. Examples of major issuers include Discover, Amex, Visa and Mastercard.

A Step By Step Guide

And finally, to get an easy to read visual guide on how Credit Card Processing works, please visit the Host Merchant Services article archive here:

How Credit Card Processing Works

The Allure of Credit Cards for Holiday Shopping

With the Holiday Shopping Season fast approaching –– Black Friday is 11 days away, Cyber Monday is 14 days away –– the payment processing industry is still getting the last pieces in place for a brisk rush in the use of credit and debit cards. The Official Merchant Services Blog continues its series focusing on the impact the holiday shopping season is going to have on both the e-commerce industry and merchant services in general.

The battlefield is set between Debit cards and Credit cards. Debit cards received a huge boon from the federal government in the form of a cap on interchange fees that went live on October 1, 2011 in the form of the Durbin Amendment. This cap restricts the interchange fees that can be applied to Signature debit card transactions. The cap restricts the charge to between 21 and 24 cents per transaction. This is a huge cut from the previous average of 44 cents per transaction, and presents debit card transactions as an attractive option for merchants to start accepting right as we slip into the big holiday shopping rush.

That has left Credit card issuers scrambling for a response, trying to stay competitive and keep consumers answering “Credit” at the checkout line.

This Reuters article suggests one of the big campaigns that credit card issuers are going to push this year is a significant raise in rewards programs for their customers, tempting them to choose credit as their swipe of choice to get access to those sweet sweet rewards. A focus on cash back and travel rewards push the right buttons for consumers while holiday shopping.

A Look At The Numbers

Here’s a small chart detailing the dichotomy between debit card usage and credit card usage from consumers in 2010:

The chart breaks down the chosen method of payment among a survey of credit card owners from 2010. Key numbers to note are the Travel category –– which is dominated by credit card use. It is unlikely that the Durbin Amendment and its changes are going to really affect that sector. But looking at the category listed as “Personal Items” –– which would tend to be the category for holiday gift purchases –– you’ll see a much tougher competition between the two transaction choices. This is where the Durbin Amendment changes to debit card swipe fees are going to have a large impact. And this is where the juicier cash back rewards have credit card issuers hoping they can keep things competitives.

According to the Reuters article: “For example, both Chase (CCF.A) and Citibank C.UL have cards that are offering new applicants $200 in cash back after they spend $500 on their cards.”

You Have to Dig to Find the Best Deals

Some of the best deals are not always displayed in easy to find places. The Reuters article cites a Citibank deal. On the Citi website it advertises the deal as $150 cash back on your first $500 of purchases. But then if you dig deeper by google searching “Citi Dividend $200” you find the better deal directly.

Making it Work For You

The really effective strategy to maximize these deals is to combine them with other deals you will be hit with during the holiday shopping season. The Reuters article notes: “Some cards (such as the Upromise card) have their own shopping portals that combine their rebates with rebates from merchants. In other cases, you can use your rewards points directly for holiday shopping; American Express (AXP.N) awards can be paid directly to Amazon for purchases, for example.”

This type of deal stacking gives consumers a lot of shopping incentive to choose credit as their swipe choice.