Tag Archives: Host Merchant Services

Reminder: Hypercom Name Change

Host Merchant Services wants to take a quick moment to remind readers of The Official Merchant Services Blog, as well as its own merchants of a change that took place in 2011 with Hypercom — the company that manufactures one of the most popular brands of point of sale terminals that HMS provides.

In October, 2011 it was announced that Hypercom USA formally changed its corporate name to Equinox Payments, LLC. In addition to selling new Equinox terminals, software and services, the company continues to support the very popular Hypercom-branded products in the U.S.

Hypercom US was sold to private equity firm The Gores Group in August 2011 as part of a deal to allay competition concerns when Verifone acquired the rest of Hypercom’s global business.

Former Hypercom product names have remained unchanged, but products are now showing up in marketing materials as branded Equinox or co-branded Equinox and Hypercom. Equinox says they will maintain the Hypercom brand for an extended period of time to reinforce Equinox’s continued support of Hypercom-branded products and services. So it’s been a slow evolution, which is why HMS is offering this reminder. We wish to clear up any confusion with our merchants regarding Hypercom and Equinox due to the popularity of the T4205 Hypercom terminal among our various customers.

Host Merchant Services image of the Hypercom T4205 Terminal.

The Companies Involved

Equinox Payments, headquartered in Scottsdale, Arizona, is a leading payment terminal manufacturer and related secure software provider. Through its commercial offices in the United States, Latvia, Manila and Australia, and a service repair facility in Mexico, Equinox’s more than 200 employees deliver secure payment terminals, applications and services to hundreds of thousands of merchants. Equinox is a portfolio company of The Gores Group, LLC.

The Gores Group, LLC is a private equity firm focused on acquiring controlling interests in mature and growing businesses which can benefit from the firm’s operating experience and flexible capital base. The firm combines the operational expertise and detailed due diligence capabilities of a strategic buyer with the seasoned M&A team of a traditional financial buyer. The Gores Group, which was founded in 1987 by Alec E. Gores, has become a leading investor having demonstrated over time a reliable track record of creating substantial value in its portfolio companies alongside management. The firm’s current private equity fund has committed equity capital of more than $4 billion. Headquartered in Los Angeles, The Gores Group maintains offices in Boulder, CO, and London.

Industry Terms: Point of Sale

This is the latest installment in The Official Merchant Services Blog’s Knowledge Base effort. Well we want to make the payment processing industry’s terms and buzzwords clear. We want to remove any and all confusion merchants might have about how the industry works. Host Merchant Services promises: the company delivers personal service and clarity. So we’re going to take some time to explain how everything works. This ongoing series is where we define industry related terms and slowly build up a knowledge base and as we get more and more of these completed, we’ll collect them in our resource archive for quick and easy access. Today’s terms is Point of Sale (POS).

Point of Sale (POS)

The location at which a payment card transaction occurs, usually by way of a device such as a credit card terminal or cash register. The term is usually associated with retail points-of-sale, but also applies to any initial point where the customer presents payment to the merchant, such as by telephone or Internet.

The location is also sometimes referred to as Point of purchase (POP) or Checkout.

Point of Sale Terminal (POS Terminal)

A terminal at the point of sale, connected via telecommunication lines to a central computer. Authorization, recording and transmission of electronic transactions are performed through the terminal. A POS terminal manages the selling process by a salesperson accessible interface. The same system allows the creation and printing of the receipt.

The retail industry is one of the predominant users of POS terminals. A Retail Point of Sales system typically includes a computer, monitor, cash drawer, receipt printer, customer display and a barcode scanner, and the majority of retail POS systems also include a debit/credit card reader.

Restaurant POS refers to point of sale (POS) software that runs on computers, usually touch screen terminals or wireless handheld devices. Restaurant POS systems assist businesses to track transactions in real time. Typical restaurant POS software is able to print guest checks, print orders to kitchens and bars for preparation, process credit cards and other payment cards, and run reports. In addition, some systems implement wireless pagers and electronic signature capture devices.

Merchant Services Assemble!

Today we’re going to take a flight of fancy with The Official Merchant Services Blog. It is Friday after all, and with a long holiday weekend about to start, we figure it’s just the perfect time to do something silly at the blog.

With the Avengers movie setting box office records, the mighty month of May has been an amazing improvement for the Merry Marvel Marching Society as the massive amounts of money multiply and their movie studio is magnified in the public eye! Excelsior!

Mobile Movie Tickets

So I was inspired to do an Avengers themed take on Merchant Services today. What sparked this inspiration was a combination of much of my recent writing on Mobile Payments, and the fact that I utilized Fandango’s Mobile Ticket app to purchase my own ticket for the big blockbuster. Apparently I wasn’t the only one to do this. According to this article at Techcrunch.com, the Avengers set a mobile sales record for Fandango. Fandango did not release the full data to Techcrunch, but the article notes that on Sunday of the opening weekend, Mobile Ticket sales accounted for 42 percent of all sales. This figure dwarfed the previous high for mobile penetration, The Vow, which had 26 percent of its opening weekend sales via Mobile Ticket.

So here’s this bristling new technology pushing Fandango’s e-commerce forward with the convenience and ease of mobile purchasing power, mixing itself into the biggest blockbuster film opening of all-time. And of course, I got to be a part of that. Toss in the offhanded fact that The Avengers is one of my all-time favorite comic books and I simply could not resist thinking … What If?

A Marvel-ous Idea

So imagine if you will, true believers, a different world … a parallel earth. A mirror universe with an ultimate world of dopplegangers. An earth-2, a 616th out of 617 variations, where the battle cry rings forth not “Avengers Assemble!” Nay. The battle cry rings forth … Merchant Services Assemble!

And the tagline to such a bold new universe goes a little something like this: “And there came a day, a day unlike any other, when Earth’s mightiest merchants found themselves united against a common threat. On that day, the Avengers Merchant Services were born — to fight the fees no single payment processor could withstand! Through the years, their rates have prospered, charging low fees, and their service has never been denied! Heed the call, then — for now, Merchant Services Assemble!”

Box Office Smash!

Find that hard to visualize? We here at TOMS-Blog will do the visualization for you! First we have a fascinating infographic that breaks down the revenue generated by a payment processor if the Avengers Movie Box Office (as compiled by May 18) had been a Merchant Account’s May Transactions. Gaze in wonder at the nigh omnipotent processing power and infinite optimization of such a bold and titanic statement of payments:

Host Merchant Services Avengers graphic transactions for Avengers Merchant Services Assemble!

Those are some mighty revenues that could have been generated in our alternate earth, protected by our alternate Avengers. Debuting in 1963, the Avengers comic book became one of the cornerstone’s of the Marvel Universe crafted by Stan Lee and Jack Kirby. For generations the comic has wowed its readers with a roll call of the most popular and powerful heroes that the company publishes banding together to save the world from would-be conquerors and major disasters month after month after month. One of the key characteristics of the Avengers has been its revolving door style membership, with a large variety of heroes heeding the call and joining the team. The roster has changed so often throughout the years, including everyone from the re-discovered Captain America (which contrary to the film, was not an original member of the team), to Wolverine to Spider-Man. An odd statistic that reflects how inclusive the team’s membership can be is that over the years 3 of the 4 members of the Fantastic Four have been card carrying members of the Avengers. The sole exception was the Human Torch, but the original Human Torch (an android created in the late 1930s with no actual relation to the Fantastic Four member) was a member of the West Coast Team.

Assembling the Perfect Team of Services

With this in mind, I felt the best way to finish off our flight of fancy would be to craft the ultimate roster of services and products for Avengers Merchant Services, Earth’s Mightiest Processor! Who would make the cut? And what would they bring to the table?

Host Merchant Services Captain America Header

There’s no better Avenger than Captain America. He’s the heart and soul of the team, and their recognized leader. An Avengers roster based on Merchant Services would have to include the aspects of Cap that make him the legend he is. Trust and Integrity would the core foundation. And superior customer service from the super soldier himself would be the end result of that trust and integrity.

Host Merchant Services Iron Man Header

For decades the Avengers existed on Tony Stark’s dime. The technological edge that Iron Man brought to the team helped put them one step ahead of their foes and prepared them for any threat they would have to face. He supplied their headquarters, their vehicles and their government security clearance. So any Merchant Services team based on the Avengers would need to include an Iron Man. With E-Commerce pushing the payment processing industry quickly into the future, Iron Man would keep his Merchant Services team ahead of the game in those areas. Iron Man would offer the latest in payment gateway support and e-commerce tech, assisting those in need with a complete e-commerce solution.

Host Merchant Services Thor Header

The Avengers always boasted the heaviest hitters in its roster, and because of that they could always take on the toughest foes and handle the largest threats. Thor and his enchanted hammer embody this aspect of the team. Its the basic, fundamental power that Thor brings to the table that makes the Avengers not just a global criminal deterrent, but as seen in many of the comics, a more cosmic level of deterrence. A Merchant Services team based on the Avengers would place the power of Thor squarely in its core payment processing area: Retail. Powerful processing solutions that included free equipment granting every potential customer the ability to swipe cards as often as Thor swung his hammer and took to the skies.

Host Merchant Services Hulk Header

Simply put: The Hulk smashes! So an Avengers team assembled to bring the power of Merchant Services to the world would have its Hulk smash prices. The strongest pricing there is, smashing the high fees of all those who opposed the Avengers. The gamma-infused pricing model would obviously be an Interchange Plus plan. There’s no other choice more suited to the Hulk’s strength and determination.

Host Merchant Services Black Widow header

Security, backup, and data protection are all key for running a safe Merchant Services operation. So any Avengers themed Merchant Services team worth its salt would need a member focused on security. Like the Black Widow, who would make it easy for the team’s merchants to stay up to date with PCI Compliance standards and have a plan in place for Data Breach Security protocols.

Host Merchant Services Nick Fury Header

An Avengers team providing Merchant Services would need extensive resources at its fingertips. So Nick Fury, with the full backing of SHIELD would be an absolute requirement. Fury would provide a knowledge base, an active up to date feed of industry related information, and an archive of articles and resources specifically tailored to educating and supporting a Mighty Merchant Services team assembled to Avenge the downtrodden.

Host Merchant Services Hawkeye Avengers Header

The Avengers have long relied on members like Hawkeye to help the team stay on target. The sharp eyed and sharper witted archer has always helped the team stay grounded and flexible in its ability to tackle both big and small adventures. A Merchant Services team assembled to fit the model of the Avengers lineup would need a Hawkeye among its ranks that allowed it to offer extremely flexible and viable customization. Hawkeye lets the team find the right suite of services for each individual merchant it helps.

Host Merchant Services Loki Avengers Header

Face front true believers! A blueprint for an Avengers themed Merchant Services team. A team assembled to combat the tricky foes and villains of the industry that sucker merchants in with gifts and promises of savings but actually tie them down to long term contracts rife with hidden fees and surcharges and penalties. The Avengers Merchant Services team is assembled to provide trust and clarity in this parallel payment processing industry. It’s not much of a surprise to this scribe, however, that the entire roster is comprised of features found here, in this world, on this earth. Each team member reflects some amazing aspect of Host Merchant Services. A super powered formula that merchants seeking payment processing solutions can already find right here!

Industry Terms: Card-Not-Present

This is the latest installment in The Official Merchant Services Blog’s Knowledge Base effort. Well we want to make the payment processing industry’s terms and buzzwords clear. We want to remove any and all confusion merchants might have about how the industry works. Host Merchant Services promises: the company delivers personal service and clarity. So we’re going to take some time to explain how everything works. This ongoing series is where we define industry related terms and slowly build up a knowledge base and as we get more and more of these completed, we’ll collect them in our resource archive for quick and easy access. Today’s terms are card-not-present and card-present.

Card-Not-Present

A card not present transaction (CNP) is a credit card purchase made over the telephone or over the Internet where the physical card has not been swiped into a reader. We touched lightly on the topic in our Knowledge Base Entry on MO/TO found here.

CNP  can be a major route for credit card fraud. If a fraudulent transaction is reported, the bank that hosted the merchant account that received the money from the fraudulent transaction must make restitution. Whereas in a swiped transaction the bank that issued the credit card is liable for restitution. Because of the higher risk, CNP transactions have a specific set of rules that is more restrictive than the rules for retail merchants.

CNP merchants must take extra precaution against fraud exposure and associated losses, and they pay higher rates for the privilege of accepting cards. Fraudsters bet on the fact that many fraud prevention features are not used for small transactions. Merchant associations have developed some prevention measures, such as single use card numbers, but these have not met with much success. Customers expect to be able to use their credit card without any hassles, and have little incentive to pursue additional security due to laws limiting customer liability in the event of fraud. Merchants can implement these prevention measures but risk losing business if the customer chooses not to use the measures.

Card Present

A type of transaction in which the card is present and is swiped through an electronic device that reads the contents of the magnetic stripe on the back of the card. Most transactions run through a payment processing terminal are of the card present type and that’s essentially what the terminal is there to do — validate the presence of the card by recognizing the consumer is present at the point of purchase.

Mastercard Credit Card 19100982

MasterCard Site Tools

Today The Official Merchant Services Blog takes a close look today at card association juggernaut and industry titan MasterCard. A card association is a network of issuing banks and acquiring banks that process payment cards of a specific brand, and along with Visa, MasterCard is one of the big wigs in the industry — Card associations Visa and MasterCard each comprise over 20,000 card issuing banks.. They help set the standard for the payment processing industry. Other payment card association brands include Discover, Diner’s Club, American Express and JCB. Among United States consumers alone, over 600,000,000 payment cards are in circulation. Visa, MasterCard and American Express issuers co-brand with the individual card association, for example, “WellsFargo-Visa” or “Citi-MasterCard.”

Making Moves

It was reported here in our May 4, 2012 Blog Entry, that MasterCard was gaining ground in the Swipe Debit sector of revenue, potentially crowding in on Visa’s dominance.  Speculation suggested that the hard cap on Debit Card Swipe fees imposed by the Durbin Amendment from October 2011 may have helped MasterCard take some of that market share away from Visa.

MasterCard has been winning deals to handle processing of debit transactions according to the company’s Chief Financial Officer Martina Hund-Mejean. Bloomberg quotes Hund Mejean as saying in a conference call to analysts: “In every quarter we’re going after business very surgically and opportunistically. You can see those results in our numbers.”

And according to Tien-tsin Huang, a JP Morgan Chase & Co. analyst in a May 1 research note, Bank of America Corp. — the biggest debit-card issuer and catalyst of post-Durbin media frenzy — switched to MasterCard.

Mastercard Credit Card 19100982

Collaboration on Chip Cards

On May 21, MasterCard proposed the formation of a cross-industry group to foster collaboration and alignment between networks, issuers, merchants, acquirers, processors, terminal manufacturers, card manufacturers and other groups for the implementation of EMV technology in the United States. This proposal comes from MasterCard’s January Roadmap for the transition to EMV, something the entire credit card industry is moving toward including Visa and which we discussed in our February 7, 2012 Blog Entry. MasterCard emphasized this need for a payments ecosystem to be fully aligned across the board, citing the upcoming implementation of EMV standards in the U.S. as the catalyst for that need.

You can read more about MasterCard’s take on EMV at their Website Here.

MasterCard’s Web Site Tools

Speaking of their Website … MasterCard has a very useful resource available to its visitors.

It’s Demos Page, FOUND HERE, has a flash demo that goes through the anatomy of a credit card. This helps people understand the process of using them for payments by breaking the entire item down visually. As it says in the demo, a card is more than just a piece of plastic.

Here’s a screenshot of the demo in action:

Host Merchant Services screenshot of MasterCard's anatomy of a credit card demo.

CLICK HERE to view it.

More interesting to us in the Merchant Services industry, is the next demo, the anatomy of a transaction demo. It’s a flash graphic that walks you through, step by step, a transaction. It gives you an nice journey through each step your payment takes from the moment of purchase.

Here’s a screenshot of the demo in action:

Host Merchant Services image on MasterCard demo of payment processing.

CLICK HERE to view it.

The demo page is a useful resource for any readers at all interested in how payment processing or credit cards work and should at least be thought of as an addition to one’s “favorites” tab.

hms news merchants

HMS News: For Our Merchants [2023 Update]

Today The Official Merchant Services Blog is just going to offer a quick update on some services Host Merchant Services provides directly for its current customers. Today our site launched a page for our current merchants to go to in order to access online assistance services. There are currently two:

TRUPCI

We’ve pushed our PCI Compliance Initiative for quite some time now. Host Merchant Services goal is to make it easy for our customers to stay PCI Compliant. The details of the PCI Compliance Initiative are:

  • A Free PCI Compliance Analysis of your business by HMS.
  • A Free PCI Compliance Scan.
  • A report compiled for your business regarding its PCI Compliance issues and what it needs to do to become PCI Compliant.
  • All totaled, this is a suite of services with a $100 value that you get at no extra cost.

And finally we’ve gotten great results from the program. For our current merchants who wish to roll up their sleeves and get into the process with us step-by-step, they can go to their TRUPCI assistant.

LOGIN HERE

Additional Resources 

PCI LogoIf you choose to process with HMS, we will also walk you through the entire procedure step by step, making PCI Compliance an easy and hassle free operation for you.

  • You can also access our PCI Compliance FAQ here.
  • And read our step by step guide to becoming PCI Compliant as a level 4 Merchant (the most common level used for PCI Compliance).

Host Merchant Services knows that your business needs secure transactions to function. And we’re here to make the process of PCI Compliance easy, understandable and consistent for you each year.

In House Gateway

We’ve also been pushing our custom designed E-Commerce packages. And part of that offer includes the in-house payment gateway that lets you run your transactions completely online.

Host Merchant Services Online Shopping E-Commerce Credit Card Payment Processing Image.

To access the Host Merchant Services in-house Payment Gateway:

LOGIN HERE

Industry Terms: Interchange

 

Interchange

Interchange is a term used in the payment card industry to describe a fee paid between banks for the acceptance of card based transactions. Usually it is a fee that a merchant’s bank (the “acquiring bank”) pays a customer’s bank (the “issuing bank”).

In a credit card or debit card transaction, the card-issuing bank in a payment transaction deducts the interchange fee from the amount it pays the acquiring bank that handles a credit or debit card transaction for a merchant. The acquiring bank then pays the merchant the amount of the transaction minus both the interchange fee and an additional, usually smaller fee for the acquiring bank or ISO, which is often referred to as a discount rate, an add-on rate, or passthru.

For cash withdrawal transactions at ATMs, however, the fees are paid by the card-issuing bank to the acquiring bank (for the maintenance of the machine).

These fees are set by the credit card networks, and are the largest component of the various fees that most merchants pay for the privilege of accepting credit cards. Visa, Mastercard, and Discover are each known as card associations. And each card association has their own rate sheets known as Interchange Reimbursement Fees. These fees make up the majority of what you pay to your processor and they vary greatly depending on the card type accepted.

Download Visa’s Interchange Fees Here

Merchant Services Document Download Graphic

Download MasterCard’s Interchange Fees Here

Merchant Services Document Download Graphic

 

Interchange Plus Pricing

Interchange Plus pricing means that the acquirer charges you a variable MSC consisting of the cost price plus a fixed markup. Interchange Plus Pricing  is exclusively how we quote at Host Merchant Services. Interchange Plus, also known as Cost Plus, pricing gives the customer a fixed rate over published Interchange Fees. This pricing format is normally quoted as a discount rate (percentage fee) along with a per item or authorization fee. The great thing about Interchange Plus pricing is that you always know exactly what you are paying to your processor to services your account. Think of Interchange, and all the associated fees, as an unavoidable cost. No matter who you process with, you have to pay these fees. They may be labeled differently, or wrapped up in a confusing pricing tier, but one way or the other, you are paying Interchange fees. By understanding the markup you pay over Interchange, you know exactly what you pay to your processor and exactly what is going to the card associations. That allows you to make a decision on whether or not the markup seems reasonable for the service you get and choose your processing partner accordingly.

Here’s a small graphic explaining the basics of how Interchange Plus works:

Host Merchant Services infographic on Interchange Plus pricing