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Visa, MasterCard Add New Fees, Part 2 [2023 Update]

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MasterCard Fees

logo MCMasterCard is also debuting new fees, but they won’t take effect until July 2012. One of those new fees MasterCard will introduce is a new Annual License and Registration Fee. MasterCard has also  announced  a new annual Type III Third Party Processor (TPP) Registration Fee to be collected beginning in July 2012. These fees will be calculated based on full year 2011 volume. For 2012 only, each of the new fees will be 50% of the total fee calculated because it covers only half of 2012 (July 1, 2012 – December 31, 2012). These fees will be passed through on a pro-rata basis. All acquired MasterCard credit and signature debit volume will be utilized to determine annual volume for both programs. PIN debit volume is excluded. In addition, MasterCard will introduce new Regulated debit small ticket debit and credit Interchange programs in April 2012.

Digital Transactions reports in this article that “Both fees will be volume based, but MasterCard will exclude PIN-debit volume in calculating it, an apparent effort to boost its PIN-debit service at the expense of Visa’s much-larger Interlink PIN-debit brand.” However, Digital Transactions notes that at this time “a company spokesperson refused to give details about upcoming price changes.” So the exact pricing is yet to be determined.

And What About Discover?

logo DiscoverDiscover’s plans aren’t quite as grandiose as Visa’s, but they do have some changes coming down the pike in 2012 also. Discover will introduce a US Commercial Large Ticket Interchange Program in 2012. Discover will also increase its assessment fee by .005%.

One of the bigger changes for Discover is that they are changing existing card present Interchange rates for transactions less than $15 for Express Service merchants (Local Commuter, Bus Lines, Toll & Bridge Fees, Restaurants, Fast Food Restaurants, News/Dealer Stands, Laundries-Family Community, Dry Cleaners, Quick Copy & Reproductions, Parking Lots/Garages, Car Washes, Motion Picture Theaters and Video Entertainment Rentals) and less than $25 for Taxi/Limos. The new Interchange will be percentage based and carry a $0.00 per transaction. These are changes to their interchange rates, as opposed to completely new added fees that Visa and MasterCard are devising.

What This Means for HMS Customers?

Host Merchant Services wants to assure its customers that it sticks by its guarantee. HMS will never increase their fees for their customers. HMS continues to offer the guaranteed lowest rate. And that rate is frozen. Unfortunately, Card Association Fees are new, and are not part of any current pricing model. They are also mandated and initiated by the credit card companies themselves — Visa, MasterCard and Discover. All processors everywhere will be adding them to their pricing structure. This is why The Official Merchant Services Blog is reporting on these changes. We keep you informed about all the latest developments in the payment processing industry. These new fees are the industry’s response to finance reform with the Durbin Amendment. But as we already told you in our in-depth analysis of the Durbin Amendment last year,Host Merchant Services customers will continue to receive the guaranteed lowest rates with our pricing plans.

Visa, MasterCard Add New Fees, Part 1

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Merchant Services: PIN Debit vs. Swipe Debit, Part 2 [2023 Update]

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Making the Case for Swipe Debit

Much previous analysis of the Durbin Amendment suggested that Swipe Debit was not going to react well to the cap. One article was bold enough to proclaim that Signature Debit was dead.

But since the legislation took affect on October 1, there’s strong evidence to suggest that the doom and gloom outlook isn’t the case. The cap on fees really lets Swipe Debit be a competitive transaction choice. Combine the competitive fee structure that the cap forces on the transactions with the power of Visa –– the card issuer that is and has been the leader in Signature Debit –– and you’ll notice Swipe Debit has the characteristics in place and the high profile backing to continue to be a competitive choice for transactions.

This gives support to the overall convenience of Swipe Debit over PIN Debit. There’s fewer steps involved, no PIN Pad to have on your counter facing customers, and transactions run smoother.

Statistics from the Signature Debit article linked above also cite that Swipe Debit is currently more popular than PIN Debit overall: “Signature-based transactions currently have a lead on PIN Debit. In 2009, Fed reports signature as having 23.4 billion purchase transactions, and $837 billion of transaction value while PIN-based debit transactions totaled 14.5billion transactions, and $555 billion of transaction value.”

The article then points out that PIN Debit had been experiencing higher growth in recent years. But now with the cap on Debit transaction fees, Swipe Debit has a competitive boost.

Convenience is Key

There are quite a few articles that suggest PIN Debit will push Swipe Debit out of the market. But what many of these articles continue to overlook is the cornerstone of shopping: convenience. Shoppers want the purchasing process to be as smooth and easy as possible. Since both transaction options are now equal in pricing due to the Durbin legislation, convenience begins to be a more important factor in the decision making process. It’s been one of the key variables for the rise of e-commerce and online shopping. People can shop reliably online and get their purchases resolved in a matter of clicks. The same consumer behavior holds true while shopping at brick and mortar stores and using plastic. The consumer wants to check out as quickly as possible. One swipe has a powerful allure when you consider the customer doesn’t need to remember a PIN number or waste time retyping it if they make an error.

Conclusion

The Durbin Amendment continues to bring massive changes to the way people shop and the way businesses process payments. And right now, to Host Merchant Services, it looks like Swipe Debit is not doomed. Durbin legislation gives it a competitive edge that could help it compete as a Debit Card transaction choice.

 

Discover “On Us” Program

Today The Official Merchant Services Blog  will focus on an exclusive deal offered to merchants by Host Merchant Services, a second year of the Discover “On Us” plan, formerly the Add Discover On Discover promotion. This plan comes at just the right time for merchants as holiday shopping will increase their traffic and sales. This offer from Discover, through Host Merchant Services is bold and exciting. It essentially gives qualifying merchants a year of being able to process Discover payments at no costDiscover “On Us” gives the merchants no fees when their customers swipe a Discover card. And they have this benefit for an entire year.

The Details of the Plan

To qualify for the Discover “On Us” program from Host Merchant Services, you must have not processed any Discover cards in the past six months of doing business. Discover card processing includes Discover, Diners Club International, BCcard, China Union Pay, JCB and DinaCard. That’s it. That’s all you need to qualify. Once you qualify it’s a series of easy steps to get the program started:

  1. Enroll in the program anytime before December 31st, 2013.
  2. Confirm your enrollment with a required test transaction.
  3. Update signage at your retail store (or on your website if you are an e-commerce only merchant).
  4. Inform your employees and actively promote Discover to your customers to start reaping the savings.

 

Once you’ve been verified you will receive written notice from Discover. Within 10 business days of your acceptance you’ll receive a welcome letter with free Discover signage and tips for increasing your sales with Discover.

Benefits of the Plan

This plan is really good for merchants that haven’t been accepting Discover cards. Every Discover transaction you process for 12 full months will cost you nothing  –– no limits, no exceptions. Coming right at the end of the year, this plan is the type of holiday shopping incentive that is extremely lucrative for merchants.

Durbin Amendment Works For This Too

In fact, one of the features of the Durbin Amendment can help Discover get added hype and promotional assistance from this Discover “On Us” plan. As Host Merchant Services pointed out in their Durbin Amendment analysis earlier this year, one of the key pieces of the legislation focuses on competition within the payment processing industry: “[The Durbin Amendment] seeks to stop major credit and debit card networks from imposing penalties on small businesses, merchants and government agencies. The law applies to banks with over $10 billion in assets and restricts these large banks and credit card companies from using their dominant market power to force merchants to accept anti-competitive restrictions. To put it simply, large credit card companies are no longer able to punish merchants for offering discounts to customers for using another card network; or discounts for using cash, check, debit card or gift card and loyalty cards; or set a minimum or maximum transaction amount for payment by card.”

So what this means is Discover can usher in this program –– which offers no transaction fees for a year –– to attract merchants, and those merchants seeing how much more of a savings this can provide them over other options can freely promote Discover over the competition, with no fear of punishment or penalty. Durbin lets a merchant promote the better deal for their business.

For More Information

This landmark offer lasts until December 31, 2013. The Discover “On Us” Program will extend 12 months of free Discover processing to merchants who qualify, even if implemented on December 31st, 2013, the merchant would be able to utilize the program through December 31st, 2014. If you are interested in finding out more about it, feel free to Contact Host Merchant Services.

Small Business Saturday: Nov. 24th

Today, the Official Merchant Services Blog shines a light on a little known holiday that falls between Black Friday, and Cyber Monday called Small Business Saturday.

Since Host Merchant Services has many small businesses in its customer base, we wanted to take a moment to spotlight this newer day of shopping focus and frenzy. This is the third year that American Express is promoting Small Business Saturday, which encourages consumers to shop from small, local businesses on Nov. 24.

The Basics

First of all, what is Small Business Saturday? It is a shopping holiday created by American Express, held on the Saturday after Thanksgiving during one of the busiest shopping periods of the year. It’s not that old. It was first celebrated on November 27, 2010. Small Business Saturday is designed to be a counterpart to Black Friday and Cyber Monday –– which feature big box retail and e-commerce stores respectively. Small Business Saturday encourages holiday shoppers to patronize smaller, local retail businesses.

Benefits For Consumers

The most basic perk to the Small Business Saturday campaign is that it gives money back to consumers for shopping at local small businesses. As defined by American Express at their Small Business Saturday Page here“You can receive a one-time $25 statement credit when you register any eligible American Express® Card and use that Card to make a purchase of $25 or more at a small business on November 24, 2012.”

Benefits For Merchants

A survey by American Express found 93% of consumers believe shopping at small businesses is important, and are backing that sentiment up by spending about a third of their discretionary income at local small businesses. This prompted AMEX to initiate the campaign in the first place. And if you are a small business merchant, AMEX is going the extra mile to get you involved in the perks and promotions of this holiday.

Merchant Services Small Business Saturday LogoEven if you are a late-comer to this event, there is still quite a lot of value to be had from participating in Small Business Saturday. The $25 credit program applies no matter what else you do. But there’s also these amazing resources still available:

  • From AMEX you can get free in-store signage, and a free online marketing kit.
  • AMEX also offers a free personalized ad, which geo-targets potential customers
  • You can use AMEX’s Go Social app to create mobile-based deals for your American Express card-wielding customers.
  • A joint venture from Google and YouTube offers up My Business Story which lets you create custom videos using YouTube’s editing tool to entice your customers.
  • For inspiration, you can even view some Small Business Saturday Success Stories on American Express’s website.

Too Early To Tell?

So what do you think? Will Small Business Saturday catch on? Cyber Monday seems to be gaining some traction, fueled by the rapid growth in online shopping and e-commerce, and standing on the precipice of a predicted boom in mobile payment business. Black Friday is still going strong, with big chains like Toys”R”Us and BestBuy fueling it year in and year out. Is there room for Small Business Saturday? Are you a small business merchant and have you participated in this event last year? Will you be doing it this year? Feel free to share you thoughts and insights on this bold campaign from AMEX.

Interchange Settlement Given Preliminary OK

On Friday, the Judge presiding over the controversial Interchange Settlement case in Brooklyn, N.Y. gave preliminary approval to the settlement of credit card interchange litigation announced July 13. The Official Merchant Services Blog recently explained why the controversial Interchange settlement was being considered for preliminary approval, despite the backlash from merchants and large corporations. We also began talking about the possibility of ‘The Big Cash Comeback’ when the settlement was first announced, and later we discussed the opposition to the settlement.

U.S. District Judge John Gleeson indicated in late October that his cursory review showed that the settlement probably met the legal requirements for preliminary approval. He scheduled a hearing for Nov. 9 to get input from lawyers for the merchant plaintiffs and network and bank defendants. The judge said final approval requires a higher standard, and lawyers don’t expect final sign-off anytime before 2013. Opponents argued that the plan didn’t even meet the lower threshold for a preliminary approval.

The National Retail Federation, the leading retail-industry trade group and an outspoken foe of the agreement, quickly issued a statement saying it would “explore all legal options.” But the Electronic Payments Coalition, a lobbying group of card networks and banks, said it viewed Gleeson’s ruling “as further indication that this historic settlement is a fair and balanced resolution to the epic swipe-fee battle.”

The NRF’s Mallory Duncan said in a statement  that “retailers, their customers and competition would suffer irreparable harm if this one-sided deal is allowed to move forward. We will consult with our attorneys and act as soon as possible to correct this injustice.” The NRF is not a plaintiff in this case, and made no mention of which legal remedies it would pursue.

MasterCard Inc. general counsel Noah Hanft said in a statement that the settlement “was reached with the assistance of the court and was supported by the merchant class representing millions of large and small retailers, and prominent trade groups across the country.” MasterCard also said it remains confident that “the court will grant final approval in the coming months.”

Visa Inc. said “this settlement is a fair and reasonable compromise for all parties. It is the result of two years of negotiation between retailers, their legal counsel, the networks, financial institutions and two highly regarded mediators under the supervision of the court.”

Merchants and some trade associations sued Visa, MasterCard, and about a dozen banks in 2005 alleging credit card interchange is unfair under federal antitrust laws. With a trial set for September 2012, the parties reached a settlement that calls for the defendants to pay more than $6 billion in damages and temporarily lower credit interchange to the tune of $1.2 billion. The networks also are to grant relief from some of their rules, including an easing of restrictions on surcharging, and let merchants negotiate in groups in the interchange-setting process. In return, the merchants are to agree not to sue the networks over interchange and rules in the future.

Opponents said the plan would protect what they view as anti-competitive interchange practices from further challenges by merchants, even from merchants that don’t yet exist. Opponents also questioned the value of the new surcharging freedoms, noting that 10 states prohibit the practice. This settlement attempts to force a one-size-fits-all solution onto a wildly diverse group of merchants, which may be extremely unsuccessful.

While we have discussed this settlement from different aspects previously, noting the advantages it would seem to give the Issuing Banks over merchants, the settlement seems to be proceeding along without any further adjustment or negotiation. Although it is not finalized yet, the dissenter’s cries seem to be going unheard, as they believe that the settlement protects the status quo more than anything, and will not change the way the networks set interchange. Host Merchant Services will keep you informed of all the latest news involving this legal battle between the merchants and the card-issuing giants.