Agentic AI 1

How AI is Transforming Payments in 2025

Artificial Intelligence (AI) is revolutionizing digital payment systems, reshaping the industry amid rapid technological advancements. By 2028, global investments in Agentic AI are projected to reach $632 billion, with financial services expected to capture the largest share, around 20%. From enhancing fraud detection capabilities to streamlining transaction efficiency, AI is fundamentally transforming how payments are processed.

In this blog, we’ll explore AI’s significant impact on the payment industry, explore recent breakthroughs, and anticipate future developments.

What Is AI in Payments?

Agentic AI Transforming Payment Operations

AI in payments refers to the use of artificial intelligence and machine learning algorithms to optimize and secure every phase of the transaction lifecycle. Rather than relying on static, rule-based checks, AI-driven systems ingest and analyze vast amounts of payment data—transaction histories, device fingerprints, behavioral biometrics—and continuously refine their models to detect anomalies, flag fraud, and automate routine processes like reconciliation and chargebacks. It not only accelerates transaction processing and reduces operational overhead but also improves accuracy by learning emerging patterns and threats in real time.

Beyond fraud prevention, AI in payments enables personalized consumer experiences and dynamic transaction routing. Large transaction models (LTMs), for instance, can assign risk scores within milliseconds by evaluating factors such as past behaviors and contextual signals, allowing processors like Mastercard’s Decision Intelligence to vet up to 160 billion transactions annually with sub-50 ms latency. Plus, AI-driven smart routing solutions select the optimal payment gateway or installment option, such as Buy Now, Pay Later plans, based on predictive success probabilities, boosting approval rates and customer satisfaction while shielding merchants from credit and fraud exposure.

What Are the Standard AI Tools and Technologies Used in the Payments Industry?

AI Enhancing Fraud Detection

Machine Learning

Machine learning underpins many payment-industry innovations, from real-time fraud detection to customer segmentation and predictive analytics. By continuously analyzing transaction patterns—such as purchase amounts, locations, and device fingerprints—ML models can flag anomalies within milliseconds, greatly reducing fraud losses and false positives.

Beyond security, these algorithms cluster users by spending behavior to tailor marketing campaigns and forecast spending trends, helping merchants optimize inventory and cash-flow management.

  • Graph Analytics and Network Detection

By treating transactions and accounts as nodes and edges in a graph, AI systems can uncover complex fraud rings and collusion schemes that rule-based tools miss. Graph neural networks (GNNs) learn patterns of legitimate versus fraudulent clusters, spotting small, coordinated groups of accounts rapidly cycling funds or testing stolen cards.

This network-aware approach boosts fraud catch rates, especially for “mule” accounts and synthetic identities that slip past individual-transaction checks.

  • Natural Language Processing (NLP)

NLP empowers conversational and text-based payment experiences. Voice-enabled transactions allow users to initiate and confirm payments hands-free, leveraging speech-to-text and intent-recognition models to interpret commands accurately.

Chatbots staffed by NLP pipelines handle customer inquiries, guide users through refunds or disputes, and even upsell financing options—all with 24/7 availability. Sentiment-analysis tools then mine customer feedback (in reviews or social media) to surface service issues or gauge satisfaction, informing product improvements and compliance efforts.

  • Robotic Process Automation (RPA) with Cognitive Enhancements

RPA bots have long handled repetitive back-office tasks (reconciliation, invoicing, compliance reporting).

When combined with AI, particularly computer vision and NLP, they can also read unstructured documents (PDF statements, emails) to extract payment data, classify exceptions, and even draft responses for payment disputes. These “cognitive RPA” workflows reduce manual effort, speed up settlement cycles, and cut operational costs.

  • Biometric Authentication

Biometric methods—facial recognition, fingerprint scanning, and voice print verification—add robust, user-friendly security layers to digital payments. Facial and iris-scan systems cross-reference live camera data against encrypted templates, thwarting presentation attacks and account takeovers.

Fingerprint sensors built into mobile devices offer instant unlocks for wallets and apps, while voice biometrics analyze speech patterns to confirm identity during call-center or phone-based transactions, reducing reliance on PINs or passwords.

  • Blockchain

Blockchain’s decentralized ledger ensures immutability and transparency for cross-border and high-value transactions. Each payment is encrypted and linked to prior entries, making retroactive tampering virtually impossible and simplifying audit trails.

Smart contracts—self-executing code on blockchain networks—automate escrow, settlements, and compliance checks: when predefined conditions (e.g., delivery confirmation) are met, funds release instantly without intermediaries, reducing settlement times from days to minutes.

  • Data Analytics

Advanced analytics teams mine terabytes of transaction and customer data to uncover patterns that drive strategic decisions. Clustering and regression techniques identify rising product categories or regions with high fraud risk, enabling targeted interventions.

Personalization engines then use these insights to recommend payment options (e.g., 3-installment plans versus pay-later offers) tailored to individual credit profiles. Meanwhile, process-mining tools detect bottlenecks in reconciliation workflows, pinpointing steps that cause settlement delays and suggesting automation opportunities.

  • Generative AI

Generative models—such as GANs and VAEs—are increasingly used to craft personalized marketing messages, dynamic UI elements, and even synthetic transaction data for stress-testing fraud systems.

By generating realistic customer-service dialogues, these models train chatbots to respond with greater contextual awareness. In marketing, they produce customized emails and in-app notifications that adapt tone and content based on predicted user preferences, boosting engagement and conversion rates.

  • Federated Learning & Privacy-Preserving Machine Learning

To leverage insights without compromising user privacy, payment firms are adopting federated learning, which trains shared models across distributed data silos (e.g., multiple banks) without exchanging raw transaction records.

Homomorphic encryption and differential privacy techniques further ensure that sensitive details never leave the source system. This collaborative AI enables more robust fraud models and personalization engines while staying compliant with global data-protection regulations.

5+ Ways AI Is Transforming Payments in 2025

1.  Agentic AI Transforming Payment Operations

Agentic AI systems are reshaping payment operations by automating specialized tasks with minimal human involvement, boosting efficiency and accuracy. Unlike generative AI, which focuses on creating content based on prompts, agentic AI is designed for autonomous decision-making and task execution. This makes it particularly valuable for streamlining complex payment processes.

One key application of agentic AI in payment operations is autonomous task execution. For instance, agentic AI can independently analyze transaction details, timestamps, and fraud detection patterns in chargeback dispute management. It can then compile relevant evidence to either support or challenge the dispute and generate a resolution recommendation for human review. This level of automation speeds up dispute resolution, reduces operational costs, and minimizes human error, ultimately improving customer satisfaction.

Agentic AI also plays a major role in fraud detection and risk management. By continuously learning from new data patterns, it adapts to evolving fraudulent tactics. Its real-time monitoring capabilities allow it to detect suspicious transaction anomalies as they occur, while predictive analytics help forecast potential fraud based on historical data and emerging trends. By handling these tasks autonomously, agentic AI reduces the workload on human analysts and strengthens payment system security.

In payment routing and processing, agentic AI optimizes transaction success rates by making intelligent routing decisions. For example, AI-powered smart routing systems can dynamically select the most efficient payment gateway based on real-time performance data. Through adaptive learning, they refine routing strategies by analyzing past transaction outcomes, leading to a 4–6% improvement in success rates across various payment methods.

Finally, agentic AI streamlines compliance and regulatory reporting by automating data collection and monitoring activities. It can gather information from multiple sources for compliance reports and conduct real-time audits to ensure ongoing adherence to regulations. This reduces the risk of non-compliance and associated penalties while lightening the workload for compliance teams.

2. AI-Optimized Real-Time Payments and Embedded Finance

FedNow, the Federal Reserve’s instant‐payment service launched on July 20, 2023, has rapidly onboarded over 1,000 financial institutions by 2025 on its ISO 20022-based rails, leveraging standardized PACS.008 credit-transfer and PACS.009 liquidity-management messages to carry richer, structured data payloads.

Payment processors and banks are now deploying AI-powered pipelines that ingest these live transaction feeds and apply ensemble machine-learning models alongside graph analytics techniques. In practice, such systems flag anomalous or potentially fraudulent transactions in under 300 milliseconds, forecast upcoming liquidity requirements by analyzing flow trends, dynamically batch and route payments through optimal corridors to minimize fees, and automatically reconcile settlements within milliseconds. Crucially, these AI engines continuously retrain on performance telemetry, such as gateway latency, success rates, and chargebacks, to refine routing logic and anomaly-detection thresholds in real time.

At the same time, “agentic commerce” is embedding finance directly into user interfaces, collapsing the gap between discovery and payment. For example, Perplexity AI’s summer-2025 rollout will enable U.S. users to execute bookings, ticket purchases, or retail orders right within the AI chat interface, seamlessly completing transactions via PayPal or Venmo behind the scenes through simple account linking. By eliminating passwords and shrinking checkout to a single query or click, this integration taps PayPal’s 430 million-plus account base and exemplifies how AI agents can both guide and transact on behalf of consumers, extending frictionless finance into every conversational touchpoint.

3. AI Enhancing Fraud Detection and Prevention in Payment Systems

AI transforms fraud detection and prevention in payment systems by offering faster and more accurate identification of suspicious activities. By analyzing vast datasets in real time, AI strengthens the security and efficiency of financial transactions, helping financial institutions stay ahead of increasingly sophisticated fraud tactics.

AI relies on machine learning algorithms to identify patterns and detect anomalies that may indicate fraud. Unlike traditional rule-based systems, AI can analyze large volumes of transaction data in real time, allowing financial institutions to spot and block fraudulent activities more effectively. This real-time monitoring reduces the window for potential losses and improves overall security.

Leading financial institutions are leveraging AI to enhance their fraud detection capabilities. For instance, in 2024, Mastercard processed and monitored over 125 billion payment transactions using AI, enabling it to protect its global user base with greater precision. Similarly, Visa has made significant investments in AI-powered fraud detection. By analyzing transaction patterns and reducing false positives, Visa’s AI systems offer more accurate fraud prevention while minimizing unnecessary transaction disruptions, resulting in a smoother customer experience.

AI is also transforming the management of transaction disputes. In 2024, Salesforce introduced AI-powered tools to help banks streamline dispute resolution processes. These capabilities include generative AI for customer communication and automated workflows for faster coordination with merchants. Similarly, Quavo’s AI-driven dispute management platform, QFD®, allows financial institutions to resolve disputes more efficiently. The platform reduces errors, accelerates processing times, and improves satisfaction for both customers and employees.

Consumers increasingly expect financial institutions to adopt AI in fraud prevention. A recent study revealed that 77% of consumers expect their banks to use AI to combat fraud, highlighting the growing demand for advanced technology to maintain trust and security in financial services.

4. AI-Driven Personalization in Financial Payments

AI is transforming the financial sector by enabling hyper-personalized payment solutions that cater to individual customer needs and preferences. This shift goes beyond generic services, offering tailored experiences that enhance customer satisfaction and loyalty. Initially, AI’s integration into financial services focused on improving operational efficiency and speeding up market deployment. However, the focus has shifted toward enhancing user experiences through personalization. By analyzing large volumes of transaction data, AI can identify individual spending habits, preferences, and financial behaviors, allowing financial institutions to offer customized services.

In practice, AI powers several personalized payment applications. For instance, banks and financial platforms use AI to recommend financial products that align with individual goals and behaviors. The Bank of Ireland, aiming to become the “Netflix of Banking,” uses AI and data science to suggest relevant products and services based on customers’ life events and needs. Similarly, AI-driven financial management tools provide users with insights into their spending patterns, assist with budgeting, and support financial planning. Wells Fargo’s LifeSync, for example, allows customers to set and track financial goals in real time, offering a tailored financial management experience.

AI also enhances rewards and loyalty programs by analyzing purchasing behaviors. This enables financial institutions to create personalized offers and incentives that resonate with individual spending patterns, boosting customer engagement. Additionally, adaptive payment options are becoming more common. Financial platforms can assess a user’s financial situation and recommend personalized payment plans, such as splitting large purchases into manageable installments or suggesting alternative financing based on the user’s credit profile and spending history.

AI-powered financial assistants further demonstrate the potential of hyper-personalization. Chatbots, such as Cleo AI, provide personalized financial advice, budgeting tips, spending insights, and even humorous nudges to help users manage their finances. These assistants deliver tailored recommendations that align with users’ financial goals by analyzing individual transaction data.

Despite the benefits, AI-driven personalization also presents challenges. Handling sensitive financial data requires strict security measures to maintain customer trust and comply with regulations. Algorithmic bias is another concern, as it can lead to unfair treatment of certain groups if not adequately addressed. Transparency is also essential—financial institutions must clearly explain how customer data is used to avoid perceptions of privacy intrusion.

5. RegTech Automation and Autonomous Payment Agents

In the RegTech arena, AI-driven compliance platforms are transforming how financial institutions stay abreast of and react to constantly evolving regulations. Solutions like 4CRisk.ai leverage advanced natural language processing (NLP) to ingest and parse newly published AML, KYC, and sanctions texts, mapping obligations directly to internal controls and automatically updating workflows or flagging exceptions for review.

Similarly, AI for compliance tools can analyze unstructured data—legal opinions, regulatory guidance, and policy documents—to ensure that every policy change triggers the appropriate system adjustments without manual intervention, dramatically reducing the risk of non-compliance penalties and freeing compliance teams to focus on strategic oversight.

Meanwhile, major payment networks are piloting autonomous “payment agents” that not only advise users but complete transactions on their behalf within pre-set budgets and preferences. Visa’s new Intelligent Commerce platform—developed in partnership with Microsoft, OpenAI, Anthropic, IBM, Mistral, Perplexity, Samsung, and Stripe—lets AI agents autonomously handle everything from product discovery to booking travel or ordering groceries, all while enforcing spending limits and ensuring secure payment settlement.

By embedding these agents into chat and voice interfaces, the line between interaction and payment blurs, enabling consumers to execute complex purchases with a single click or command. Pilot projects launching next year aim to shift e-commerce toward fully agent-driven checkout experiences, reducing abandonment rates and ushering in a new era of conversational, frictionless commerce.

6. AI to Transform Cross-Border Payments

AI is transforming cross-border payments by improving exchange rates, lowering transaction fees, and boosting overall efficiency. By analyzing large volumes of real-time market data, AI makes international transactions faster and more cost-effective.

One key application is AI-driven exchange rate optimization. AI algorithms process vast amounts of market information, including currency trends and economic indicators, to accurately predict exchange rate movements. This allows businesses and individuals to time their currency conversions strategically, protecting profit margins and reducing costs. For example, AI-powered tools can uncover market insights that human traders might miss, providing a competitive advantage by identifying emerging trends.

AI to Transform Cross-Border Payments

AI also plays a role in Dynamic Currency Conversion (DCC), which enables customers to pay in their home currency at the point of sale. By continuously analyzing exchange rates, AI ensures transparency and reduces markup fees, which helps build customer trust and lowers cart abandonment rates. However, the effectiveness of DCC depends on the AI model’s ability to understand regional buying behaviors and offer relevant currency options.

In addition, AI optimizes batch processing and counterparty matching to reduce costs. It can group smaller transactions bound for the same region, negotiating bulk fees with liquidity providers, which lowers processing expenses. AI also identifies banks or financial institutions with the lowest intermediary fees for specific corridors, helping businesses avoid unnecessary overpayments.

Regulatory compliance is another area where AI proves valuable. As cross-border payments must adhere to varying and constantly evolving regulations, AI automates the monitoring and analysis of international requirements. It scans regulatory updates in real time and adjusts transaction processes accordingly, lowering the risk of non-compliance and avoiding potential fines.

AI also enhances security by detecting fraud and cyber threats in real time. By monitoring transactions across multiple nodes, AI algorithms can proactively identify suspicious activities, reducing fraud risks. Additionally, decentralized AI systems minimize the chance of single points of failure, making the entire network more resilient against potential attacks.

A notable case study highlighting AI’s impact is Wise’s integration into Japan’s bank payment clearing network, Zengin. As the first foreign company with direct access, Wise bypassed intermediary banks, significantly reducing fees and processing times for cross-border payments. This example demonstrates how AI, combined with strategic partnerships, can greatly enhance the efficiency and affordability of international transactions.

AI is transforming cross-border payments by improving exchange rates, lowering transaction fees, and boosting efficiency. By analyzing large volumes of real-time market data, AI makes international transactions faster and more cost-effective.

One key application is AI-driven exchange rate optimization. AI algorithms process vast amounts of market information, including currency trends and economic indicators, to accurately predict exchange rate movements. This allows businesses and individuals to time their currency conversions strategically, protecting profit margins and reducing costs. For example, AI-powered tools can uncover market insights that human traders might miss, providing a competitive advantage by identifying emerging trends.

AI also plays a role in Dynamic Currency Conversion (DCC), which enables customers to pay in their home currency at the point of sale. By continuously analyzing exchange rates, AI ensures transparency and reduces markup fees, which helps build customer trust and lowers cart abandonment rates. However, the effectiveness of DCC depends on the AI model’s ability to understand regional buying behaviors and offer relevant currency options.

In addition, AI optimizes batch processing and counterparty matching to reduce costs. It can group smaller transactions bound for the same region, negotiating bulk fees with liquidity providers, which lowers processing expenses. AI also identifies banks or financial institutions with the lowest intermediary fees for specific corridors, helping businesses avoid unnecessary overpayments. For instance, a Canadian e-commerce company used AI-driven batch optimization to reduce its processing costs by 22% annually.

Regulatory compliance is another area where AI proves valuable. As cross-border payments must adhere to varying and constantly evolving regulations, AI automates the monitoring and analysis of international requirements. It scans regulatory updates in real-time and adjusts transaction processes accordingly, lowering non-compliance risk and avoiding potential fines.

AI also enhances security by detecting fraud and cyber threats in real-time. By monitoring transactions across multiple nodes, AI algorithms can proactively identify suspicious activities, reducing fraud risks. Additionally, decentralized AI systems minimize the chance of single points of failure, making the entire network more resilient against potential attacks.

A notable case study highlighting AI’s impact is Wise’s integration into Japan’s bank payment clearing network, Zengin. Wise was the first foreign company with direct access to bypass intermediary banks, significantly reducing fees and processing times for cross-border payments. This example demonstrates how AI, combined with strategic partnerships, can dramatically enhance the efficiency and affordability of international transactions.

Conclusion

As AI continues to permeate every layer of the payments stack—from fraud detection and real-time settlement to personalized offers and autonomous “agentic” workflows—it’s clear that the industry is entering a new era of intelligence and automation. No longer confined to static rule-sets, payment systems leverage continuous learning to anticipate risk, optimize liquidity, and even complete transactions on behalf of users. Embedded finance and ISO 20022-powered rails make settlement faster and more transparent, while RegTech automation keeps institutions compliant with ever-shifting global mandates. Together, these advances not only slash operational costs and error rates but also elevate the end-customer experience through seamless, context-aware touchpoints.

Looking ahead, the challenge for businesses will be to strike the right balance between innovation and responsibility. As federated and privacy-preserving learning unlock broader data collaborations, firms must also uphold stringent security and ethical standards to maintain consumer trust. For merchants, banks, and fintechs, the opportunity lies in thoughtfully integrating these AI tools—choosing the right models, data governance frameworks, and partnerships—to unlock new revenue streams, deepen customer loyalty, and prepare for a landscape where payments are no longer a back-office function but a smart, proactive partner in commerce.

Restaurant Business Trends

Restaurant Business Trends for 2025

Nowadays, dining out is not just about having a nice meal; it’s more about a social experience—connecting with loved ones, savoring extraordinary dishes crafted by skilled chefs, and boosting the local economy.

Restaurant owners kicked off 2025 with a strong sense of optimism. As expenses continue to climb and time is at a premium, businesses embrace fresh approaches to streamline operations, elevate the customer experience, and boost profitability.

This year, the restaurant industry is undergoing a significant transformation fueled by technological innovations. Artificial intelligence is at the forefront, and diner demands are changing. Integrating advanced systems and a shift towards sustainability are introducing new methods to improve efficiency and enhance the dining experience. Here’s a look at the leading trends redefining the restaurant industry in 2025.

Top 6 Restaurant Business Trends for 2026

Restaurants Are Increasingly Adopting Technology to Boost Efficiency

​In 2025, restaurant owners increasingly leverage advanced technologies to address operational challenges and enhance efficiency. Despite a reported 60% of operators finding hiring easier this year compared to last, the demands of running a restaurant remain high. Many owners report dedicating more time to business operations than in previous years, focusing significantly on business strategy, management, and marketing.​

To streamline these processes and reduce administrative burdens, restaurateurs are adopting various technological solutions:​

  • Self-Service Kiosks: Implementing self-service kiosks allows customers to place orders and make payments independently, reducing wait times and minimizing order errors. This technology not only enhances the customer experience but also alleviates the workload on staff, allowing them to focus on other critical tasks.​
  • AI-Powered Scheduling: Artificial intelligence assists in creating optimized staff schedules, ensuring adequate coverage during peak hours while preventing overstaffing during slower periods. Considering individual preferences and availability improves labor efficiency and enhances employee satisfaction.​
  • All-in-One Management Systems: Comprehensive platforms integrate various aspects of restaurant operations, including inventory management, sales tracking, and customer relationship management. By consolidating these functions, owners gain real-time insights and can make data-driven decisions to boost profitability.​
  • AI-Driven Customer Interactions: Restaurants are utilizing AI to manage reservations, answer customer inquiries, and provide personalized dining recommendations, thereby improving customer engagement and satisfaction.​
  • Real-Time Data Analytics and IoT Integration: Modern systems provide actionable insights—from monitoring kitchen performance to tracking customer trends—allowing operators to make informed decisions that drive efficiency and profitability.
  • Staff Training for Digital Transition: As technology becomes more embedded in day-to-day operations, many restaurants are investing in training programs to ensure that both management and frontline staff can effectively leverage these tools.

Improving the Dining Experience with AI-Driven Personalization

Restaurant Business Trends 2025 - AI-Driven Personalization

In 2025, personalization is no longer a luxury – it’s an expectation. AI is revolutionizing how restaurants interact with their guests by turning raw customer data into bespoke experiences that truly resonate. Rather than relying on generic promotions, modern restaurants harness sophisticated algorithms that analyze everything from purchase history and dietary preferences to real-time contexts like weather and local events. Every recommendation, whether a tailored menu suggestion or a personalized loyalty offer, feels uniquely crafted for each diner.

AI-driven personalization is transforming the dining experience by offering hyper-targeted menu recommendations. Restaurants now dynamically use granular data to curate menus, tailoring suggestions based on diners’ past orders, current weather conditions, and local events. For instance, mobile ordering apps can recommend warm beverages on a chilly day or highlight popular dishes during nearby events. Companies like Starbucks have successfully leveraged this technology, increasing average check sizes and boosting customer satisfaction.

Loyalty programs have also become more effective with AI integration. Instead of offering generic rewards, restaurants can deliver personalized promotions, such as discounts on a customer’s favorite drink or bonus points for recurring orders. These customized offers foster a stronger emotional connection, encouraging repeat visits and enhancing long-term brand loyalty.

AI further optimizes customer engagement across multiple channels. Whether through in-app push notifications, voice assistants at drive-thrus, or interactive digital kiosks, AI ensures a consistent and personalized experience. By synchronizing data from various touchpoints, restaurants can anticipate guest needs, reduce friction, and improve overall satisfaction.

Moreover, AI enables real-time adjustments for maximum impact. It continuously refines its recommendations based on emerging trends and customer behavior. This flexibility allows restaurants to dynamically adjust promotions, ensuring the right message reaches the right customer at the right moment. For example, they can offer flash sales during slow periods or promote trending dishes during peak hours, driving sales and customer engagement.

Sustainability on the Menu Is No Longer an Option – It’s a Must

top Restaurant Business Trends 2025 - Sustainability on the Menu

Sustainability significantly influences modern dining experiences, with consumers increasingly prioritizing eco-friendly practices. Over 70% of diners will pay more for sustainably produced food. For restaurant owners, adopting sustainable practices is an ethical decision and an innovative business strategy that can enhance customer loyalty and profitability.

One key aspect of sustainable dining is local sourcing and community engagement. By partnering with local farms and artisanal producers, restaurants can reduce food miles, cut carbon emissions, and offer fresher, more flavorful ingredients. This practice also strengthens the local economy and creates a meaningful narrative that resonates with diners, transforming each meal into a celebration of community and craftsmanship.

Innovative waste management and upcycling are also becoming essential sustainability strategies. Advanced inventory management systems and first-in, first-out (FIFO) storage methods help restaurants minimize spoilage. Emerging technologies, such as smart sensors that monitor perishable items in real-time, further reduce waste. Some restaurants are even turning food scraps into new ingredients or converting them into energy, generating additional revenue while reducing their environmental impact. Every dollar spent on cutting food waste can yield up to $8 in savings.

Another impactful step is the adoption of eco-friendly packaging and circular solutions. Shifting to biodegradable or reusable takeout containers reduces waste and reinforces a restaurant’s commitment to sustainability. As consumers become more eco-conscious, packaging made from natural materials like seaweed or recycled fibers can help restaurants stand out. This shift lessens the environmental footprint and enhances the brand’s reputation.

Finally, integrating sustainability into the overall brand experience is becoming a competitive advantage. Restaurants that communicate their eco-friendly efforts—whether through menu storytelling, social media, or on-site displays—build trust and transparency with their customers. Highlighting initiatives like local sourcing, energy-efficient kitchens, and waste reduction programs builds trust and loyalty, transforming sustainability into a unique selling proposition that benefits your customers and your bottom line.

Autonomous Delivery and Virtual Brands Are Reshaping Food Service

top Restaurant Business Trends - Autonomous Delivery

The food delivery service is undergoing a significant shift with the introduction of autonomous technologies and the growing influence of virtual brands. These innovations are improving efficiency and transforming the customer experience.

Autonomous delivery vehicles, including self-driving cars, drones, and sidewalk robots, are becoming more common. Companies like Uber are testing self-driving cars for food delivery, while significant chains like Wendy’s are experimenting with drone technology to reduce service times.

These systems offer significant financial benefits by lowering labor costs and minimizing human error. Many autonomous vehicles also use electric or low-emission technology, helping reduce the carbon footprint of delivery operations. Equipped with AI-powered route optimization and real-time tracking, these delivery methods can quickly adapt to changing traffic conditions, weather, and demand, ensuring fast, reliable service that meets modern expectations for contactless convenience.

Alongside autonomous delivery, virtual brands are becoming more prominent. These restaurants operate exclusively online, using ghost kitchens rather than physical dine-in locations. This model reduces overhead costs and allows businesses to experiment with menus, cater to specific dietary trends, and adapt to regional preferences.

With the help of AI and data analytics, virtual brands can fine-tune their offerings, anticipate customer cravings, and quickly adjust to shifting market trends. This flexibility enables them to test new concepts rapidly while offering personalized, high-quality dining experiences.

Loyalty Programs Is the Engine Behind Restaurant Growth in 2025

Loyalty programs have become a strategic necessity for restaurants rather than just a bonus. Survey data indicate that 83% of restaurant leaders with active loyalty programs report larger orders and repeat visits, while 71% of operators plan to increase their investments in rewards initiatives. This trend highlights the critical role customer engagement plays in driving revenue. Modern loyalty programs rely on advanced analytics and integrated POS tools to analyze sales patterns and understand customer preferences.

By examining past purchasing behavior, restaurants can offer exclusive deals, discounts, and members-only perks that resonate with their community, boosting visit frequency and enhancing the overall dining experience. Additionally, today’s successful programs operate across multiple channels—whether through mobile apps, in-restaurant digital kiosks, or online ordering platforms—enabling real-time rewards, instant notifications, and flexible adjustments to offers based on current trends and inventory levels, all of which keep customers engaged and orders flowing quickly.

Diversifying Revenue Streams Is Necessary to Remain Profitable

In 2025, restaurants are shifting their focus beyond traditional dining to create new revenue streams. Relying solely on food service is no longer enough, so many leaders are expanding into retail products and additional services as part of their growth strategy. Recent surveys reveal that 76% of restaurant executives believe that broadening their offerings can unlock significant new income, and more than half of diners have already bought off-menu items, from gourmet sauces to branded apparel.

Digital tools are equipping restaurant owners to manage multiple revenue channels easily. By establishing an online store, restaurants offer everything from signature sauces and spice blends to limited-edition merchandise. These platforms simplify inventory and sales tracking while providing real-time analytics that allows owners to adjust their offerings based on customer behavior.

Restaurants also experiment with virtual brands and ghost kitchens to create fresh business models. These agile setups let operators test new menus or exclusive collaborations in a low-risk environment, allowing them to explore niche concepts or regional specialties without the costs of a full-service location. In addition, creative partnerships are on the rise; establishments are hosting themed event nights, cooking classes, and pop-up tasting sessions that generate immediate sales while strengthening customer loyalty through memorable experiences beyond the dining room.

Conclusion

Technological advancements, changing consumer expectations, and a growing focus on sustainability are shaping the restaurant industry in 2025. From AI-driven personalization and streamlined operations to eco-friendly practices and autonomous delivery, restaurants adopt innovative strategies to remain competitive and profitable. Loyalty programs and diversified revenue streams also play a key role in driving customer retention and boosting overall growth.

As the industry evolves, restaurants prioritizing efficiency, adaptability, and customer-centric experiences will be best positioned for long-term success. By leveraging technology, embracing sustainable practices, and expanding their service models, they can meet the demands of modern diners while improving profitability and staying ahead of industry trends.

Square Handheld POS

Square Launches Handheld POS Device

Square is betting big on mobile-native consumers and small-business owners with the launch of its powerful new Square Handheld POS – a sleek, all-in-one point-of-sale device built for speed, simplicity, and control. Designed to feel as intuitive as a smartphone, the Square Handheld device, restaurants and retailers will be able to run their entire business operation – from payments to back-of-house functions – right from the palm of their hand.

Backed by Square’s new unified Point of Sale app, this device is more than just a payment terminal. It’s a full-scale business command center. Businesses can accept tap or dip payments, scan QR codes and barcodes, and even capture high-resolution product images with the built-in 16-megapixel camera to instantly update their item library.

Compact, connected, and completely versatile, the Square Handheld is built to streamline operations and elevate the way modern businesses work.

Key Takeaways
  • Square Handheld is a lightweight, portable device designed for restaurants and retailers, combining payment acceptance, barcode scanning, and high-resolution product imaging into a single tool.
  • The device runs Square’s new unified Point of Sale app, replacing four separate apps with one flexible system that supports various business types and can be adjusted on the fly.
  • Features like tableside ordering and digital receipts help businesses reduce labor bottlenecks and cut costs, including a reported 25% drop in paper-receipt expenses from early users.
  • Priced at $399 or $37 per month interest-free, Square Handheld undercuts rivals and is supported by a new twice-yearly “Square Releases” update cycle, aligning hardware and software improvements for ongoing innovation.

Square Handheld POS: A Compact, Powerful POS Designed for Restaurants and Retailers

On 13 May 2025, Square (the merchant-services arm of Block Inc.) quietly dropped a hardware bombshell: Square Handheld, a fully integrated point-of-sale (POS) computer that weighs just 11 oz, measures under an inch thick, and slips into an apron pocket. Square says the device is its “most powerful, portable POS ever,” built for restaurants and retailers that cannot afford checkout choke-points or inventory blind spots. The debut arrived as the opening act of “Square Releases,” a new twice-a-year cadence for shipping hardware and software in synchrony.

Square Handheld looks and feels like a ruggedised smartphone with its 6.2-inch Corning Gorilla Glass touchscreen, IP54 ingress protection against dust and splashes, and a chassis slim enough to ride in a jeans pocket yet sturdy enough to survive a double shift. Under the glass sits an all-day battery – Square’s lab tests show two complete service shifts on one charge. The 16-megapixel rear camera doubles as a documenter of new SKUs, while a laser barcode reader on the top edge speeds price checks and gift-card scans. At 11 oz the unit is lighter than a Toast Go 2 (≈18 oz) and markedly trimmer than a Clover Flex (1.13 lb).

Square Handheld

Image source

Payments functionality is table-stakes in 2025, but Square squeezes its entire stack – tap, dip, and NFC wallet acceptance – into the handheld with no dongles required. That means sellers can start, split, and close checks at the table or in the store aisle, then send a digital receipt via SMS or email in seconds. The antenna array leverages the same encryption and tokenization services that protect transactions on Square Register, preserving compliance without extra certifications for merchants.

Hardware grabs headlines, yet the bigger strategic move is inside – Square’s unified Point of Sale app now ships pre-loaded on every Handheld unit. The single code-base consolidates what used to be four separate apps (Restaurants, Retail, Appointments, Invoices) into seven “modes” that can be toggled on the fly – Quick Service, Bar, Retail, and more.

Push-notification APIs warn staff when an order backs up; quick-settings tiles let managers change floor plans or item availability without diving through sub-menus. In effect, Square is turning each device into a context-aware node on a cloud POS fabric.

Thomas Templeton, Square’s hardware lead, suggests that on-device AI is planned for the future, such as automatically identifying unlabelled SKUs or recommending menu options based on the weather. The Snapdragon-level processor inside Handheld is reportedly more powerful than needed for current tasks, providing capacity to run AI models locally. This could reduce API response times and lower cellular data costs.

How Square Handheld Can Help Restaurants and Retailers Streamline Operations and Cut Costs?

Restaurants drove 50% of Square’s 2024 gross payment volume; they are also the vertical where labour shortages hit hardest. Tableside order-and-pay with Handheld compresses the order-to-fire cycle to seconds, while managers can flip a “Bar Mode” on busy nights to turn every server into a mobile tab station. Early pilot users such as La Mediterranee in Berkeley report a 25% drop in paper-receipt costs and the end of mid-shift charging rituals.

Square Handheld Can Help Restaurants

On shop floors, the same camera that photographs latte art can capture UPC-A, QR, or DataMatrix codes in low light, pushing updates straight to Square’s item catalogues. Garden-centre staff can check out customers at the greenhouse gate; apparel associates can start a sale on Handheld and finish at a staffed register if the shopper wants gift-wrapping. With Digital Receipts enabled by default, businesses can eliminate on-counter printers entirely – something not possible on Clover Flex, whose integrated printer adds bulk and cost.

The launch lands in a crowded field. Toast Go 2, released in 2023 and refreshed this spring, emphasises 24-hour battery life and deep kitchen-display integration, but it remains restaurant-only and requires a monthly SaaS plan that often tops $75. Clover Flex hits a broader SMB audience and packs a built-in printer, yet its $749 entry price and proprietary app store deter micro-merchants. Stripe’s Terminal S700 is slick, but it assumes the merchant already codes against the Stripe API. Square’s Handheld therefore, threads a gap: undercutting competitors on device cost, selling exclusively through first-party channels, and offering an à-la-carte software menu that scales from pop-ups to multi-unit enterprises.

Pricing, Financing, and the Accessory Upsell

Square undercut its two closest rivals on day one. Handheld lists at $399 or $37 per month for 12 months, versus Clover Flex at $749 or $40 over 36 months. There is no built-in receipt printer (a choice that shaves weight), but Square teamed with Belkin on a $39 silicone case line in seven colours – reminiscent of the strategy Apple used to build margin on iPhone accessories.

At $399, a café can deploy three Handhelds and a Wi-Fi mesh for less than the price of a single Clover Flex kit. Square’s flat 2.6% + $0.10 card-present fee matches its other hardware, simplifying forecasting. The only consumable is optional receipt paper if merchants pair Handhelds with countertop printers; digital-only shops eliminate that line item entirely. Financing at $37 per month is interest-free, a tactic Square has used since 2018 to accelerate the uptake of Square Terminal.

Operational Caveats and Potential Friction Points

  • Square Handheld is Wi-Fi-only; there is no LTE SKU at launch. Operators with spotty networks will need mesh extenders or fallback Registers.
  • The camera, while 16 MP, lacks optical image stabilisation, so UPC scans can fail in dim storerooms.
  • And bigger chains on Oracle or NCR Aloha stacks may balk at migrating because Handheld currently plugs only into Square’s own back office.

Hardware Drag on Gross Profit, Software Lift on ARPU

Hardware margins are thin – Square historically grosses single-digit percentage points on devices – but each deployed Handheld multiplies annualised revenue per unit (ARPU) via SaaS modules and incremental payment volume.

The company disclosed that restaurants and retail together already account for half of 2024 GPV; converting even 10% of that cohort to Handheld would put millions of devices in the field and raise service-based revenue far faster than Block’s Bitcoin-linked bets.

Square Releases: Why the Cadence Shift Matters?

Square historically dripped out features at random; “Square Releases” formalises a biannual versioning rhythm akin to Apple’s WWDC or Tesla’s OTA updates. Launching Handheld inside that umbrella signals that future hardware, perhaps a next-gen Register or self-order kiosk, will drop alongside major firmware pushes, ensuring that the physical and digital stacks evolve together. That matters for CTOs who need predictable change windows, and for investors tracking Block’s cap-ex cycles.

About Square

About Square

Square, founded in 2009 by Jack Dorsey and Jim McKelvey and headquartered in San Francisco, is a pioneering financial technology company whose mission is to empower businesses of all sizes with easy-to-use, affordable payment and commerce solutions. Its flagship offering, the Square Reader, revolutionized point-of-sale by turning smartphones and tablets into full-featured payment terminals. Building on that success, Square has developed a comprehensive suite of hardware and software products—including Square Stand, Square Terminal, Square Register, and the Square Point of Sale app—that seamlessly integrate payments, inventory management, invoicing, and analytics. Through the Square Developer Platform, third-party apps can tap into its APIs to extend functionality.

Since its IPO in 2015, Square has rapidly expanded both its product ecosystem and its global footprint, serving millions of sellers across the United States, Canada, Japan, Australia, and the U.K. Beyond core payment processing, Square has broadened its services to include Square Capital (business loans), Square Online (e-commerce storefronts), Square Appointments (booking and scheduling), and Square Payroll. By combining financial services, software tools, and powerful data insights, Square helps entrepreneurs streamline operations, deepen customer relationships, and grow revenue.

Conclusion

Square Handheld represents a significant step for Square in meeting the evolving needs of small businesses. By combining powerful hardware with a unified software platform, it offers restaurants and retailers a flexible, efficient tool to manage payments, inventory, and operations all in one device.

While some challenges remain, such as Wi-Fi dependency and integration limits with larger legacy systems, the Handheld’s competitive pricing and thoughtful design position it well against rivals. The introduction of a regular release cycle also suggests Square is committed to ongoing innovation, supporting merchants with timely updates and new features. Overall, Square Handheld aims to simplify daily workflows while providing room to grow alongside modern business demands.

Uber Tests Cash Trips

Uber Expands Test with Cash Payments

Uber is now letting riders pay with cash, but only its most seasoned, top-rated drivers will get the green light to accept these trips. As Uber tests cash trips, when a verified rider books through the app, they’ll receive a clear cash notification signaling that this option is available.

This move comes as millions of Americans remain shut out of traditional banking. In 2023, nearly 19 million U.S. households — about 14% — were underbanked, according to a Federal Deposit Insurance Corporation report. For many, cash isn’t just a preference — it’s a necessity.

Key Takeaways
  • Uber launched cash payments in select U.S. cities to serve underbanked and unbanked riders—roughly 14% of U.S. households—who don’t have access to traditional banking or digital payment methods.
  • Originally tested in Cincinnati and San Antonio, the pilot was expanded in April 2025 to include Dallas, Orlando, and Fort Myers, signaling strong demand and early success.
  • Riders must complete identity verification, and only experienced, highly rated drivers can accept cash. Uber has restricted cash transactions between 11 pm and 6 am to reduce safety risks.
  • Beyond inclusion, Uber’s cash rollout supports its competitive positioning in markets where cash remains dominant, like India and parts of the UK, helping it regain market share from local players.

Uber Tests Cash Trips in U.S. Cities to Serve Riders Without Bank Access

In just over a decade, Uber has reshaped urban mobility by pioneering a cashless, app-driven ride-hailing model. Yet, this digital-first approach has inadvertently excluded millions of Americans who lack access to credit cards or bank accounts. To bridge this divide, Uber launched “cash trips” in March 2025, initially in Cincinnati and San Antonio, and has now expanded the pilot to five U.S. cities. This move underscores Uber’s commitment to making transportation accessible to everyone, regardless of payment preferences or financial inclusion status.

An estimated 19 million U.S. households—around 14%—were underbanked in 2023, relying heavily on cash for everyday transactions, according to the Federal Deposit Insurance Corporation. Meanwhile, Uber reports that roughly 15% of American households prefer or need alternatives to digital payments. By integrating cash payments, Uber aims to eliminate a key barrier to mobility for this significant segment, offering a lifeline to those traditionally underserved by fintech innovations.

uber cash trips

An Uber spokesperson said the company believes transportation should open doors for everyone. But they recognize a simple truth: not everyone has a bank account or credit card, and many still rely on cash. That’s why Uber is piloting a new cash payment option, aiming to make rides more accessible for all while creating better earning opportunities for drivers.

What began on March 11, 2025, as a limited experiment in Cincinnati and San Antonio has rapidly evolved. On April 23, Uber tripled the scope of its cash-based pilot, adding Dallas, Orlando, and Fort Myers, Florida, to the list of participating markets. This expansion reflects strong early interest from both riders and drivers and signals Uber’s resolve to test the waters in diverse urban environments before committing to a nationwide rollout.

Cash trips mimic standard Uber rides but with key adjustments. Riders must first complete a verification process, including ID checks and a selfie, to qualify for cash payments. Once verified, the app flags cash—based trips, and drivers know in advance that the fare will be collected in physical currency. Drivers tap “Collect Payment” at trip end and enter the exact amount received, and Uber handles any discrepancies by crediting overpayments or debiting underpayments from the rider’s account.

Uber’s cash feature is opt-in for drivers and restricted to “experienced, highly rated” partners to mitigate risks. Drivers can also opt out entirely through their app preferences if they prefer to remain cashless. To address safety concerns, Uber recommends secure storage of collected cash, frequent deposits, and use of in-app safety tools, such as “Record My Ride” and 24/7 incident reporting. These measures aim to balance earning opportunities with driver well-being.

For underbanked and unbanked riders, cash trips dismantle a critical barrier to app-based mobility. No longer constrained by the absence of credit cards, users can access reliable transportation at the same speed and convenience as digital payments. Uber’s policy of crediting any overpaid amount to the rider’s Uber Cash balance and managing shortfalls directly through the app ensures financial accountability without leaving either party out of pocket.

Uber’s cash experiment is far from its first. The company accepts cash in markets such as Brazil and piloted cash payments in Hyderabad, India, back in 2015 to challenge local leader Ola, which then commanded roughly 80% of India’s organized cab market. More recently, Uber extended cash payments across most UK cities—excluding London—after successful trials in Birmingham, Leicester, Nottingham, and Stoke, aligning its UK operations with international practice.

In the UK, a Treasury Committee report stopped short of mandating cash acceptance but labeled the shift to card-only services a “wake-up call” for policymakers. Cash campaigner Ron Delnevo of the Payment Choice Alliance praised Uber’s move as evidence they “now believe in the future of cash in the UK”. The report also highlighted vulnerable groups, such as survivors of domestic abuse, who rely on cash to avoid digital tracking, a dependence described as “life and death” by Sam Smethers of Surviving Economic Abuse.

Handling cash introduces new operational complexities. Drivers worry about personal security when carrying notes and coins, and Uber prohibits cash transactions between 11 pm and 6 am to further reduce risk. Riders must be verified, and drivers do not provide change—overages are credited electronically. These constraints, along with the need to safeguard cash, may limit adoption rates among both drivers and passengers until trust is firmly established.

Uber’s cash rollout also represents a strategic counter to entrenched local competitors. In India, players like Ola built their dominance on cash payments long before digital wallets gained traction, capturing roughly 80% of ride-hailing volume in 2025. By offering cash trips, Uber hopes to win back market share in regions where digital adoption lags and secure its position in emerging economies.

Uber has yet to disclose how long the U.S. pilot will run or when additional cities might gain access to cash trips. The company emphasizes that it is “carefully monitoring how it’s going and gathering feedback from riders and drivers” before deciding on a broader deployment. Early indicators from rider satisfaction and driver earnings will likely shape whether cash becomes a permanent fixture of Uber’s payment options portfolio.

About Uber

About Uber

Image source

Uber Technologies, Inc., launched in March 2009 by Garrett Camp and Travis Kalanick, has grown into a global powerhouse in transportation and mobility. Headquartered in San Francisco, this publicly traded company now operates across 70 countries and 10,500 cities, linking more than 150 million active users each month with a network of 6 million drivers and couriers. From ride-hailing and food delivery to package drop-offs and freight logistics, Uber handles an average of 28 million trips every single day — and has completed over 47 billion trips since its service debut in 2010.

Following its initial public offering on May 10, 2019, on the New York Stock Exchange under the ticker UBER, the company has pursued growth and profitability, reporting US $43.98 billion in revenue, US $2.799 billion in operating income, and US $9.856 billion in net income for the 2024 fiscal year, with US $51.24 billion in assets, US $21.56 billion in equity, and 31,100 employees worldwide. In addition to its core ride-hailing service, Uber’s platform supports on-demand food delivery, courier services, and freight transport, and the company has committed to becoming a fully electric, zero-emission platform by 2040 as part of its long-term sustainability goals.

Conclusion

By reincorporating cash—the century-old bedrock of commerce—into its high-tech platform, Uber underscores a powerful lesson: true mobility requires inclusivity of all payment methods. As the cash trips pilot unfolds, it offers a compelling model for addressing digital inequality and expanding access to millions who have been sidelined by purely cashless ecosystems.

Whether this experiment blossoms into a global standard remains to be seen, but its potential to reshape the future of urban transportation is undeniable.

Costco Affirm Partnership

Affirm, Costco Launch BNPL Partnership for eCommerce

Costco-Affirm partnership to Launch Flexible Buy Now, Pay Later Option for Big-Ticket Online Purchases

Costco is making it easier to shop big and pay small, over time. The retail giant has partnered with Affirm to roll out a new Buy Now, Pay Later (BNPL) option for online purchases ranging from $500 to $17,500.

Unlike the familiar “pay-in-four” plans with zero interest, this new option comes with interest rates ranging from 10% to 36% APR. For example, a $500 purchase at a 20% APR over six months will come with interest, but also much more manageable monthly payments..

All payments are made through Affirm’s app or website, with the added convenience of setting up automatic payments so you never miss a due date. Costco’s move brings more purchasing power straight to your fingertips—on your terms.

Key Takeaways
  • Costco and Affirm have partnered to offer Buy Now, Pay Later (BNPL) financing for online purchases between $500 and $17,500. This lets members choose customized installment plans instead of paying upfront or using credit cards.
  • The plans come with interest rates ranging from 10% to 36% APR, based on the shopper’s credit profile. Payments can be spread over 3 to 36 months and are managed through Affirm’s app or website.
  • This move helps Costco boost online sales by making high-ticket items like appliances and furniture more affordable. The setup is integrated into Costco.com, keeping the checkout process familiar and easy to use.
  • While BNPL offers budgeting flexibility, it carries risks such as interest charges and potential credit impact from missed payments. Affirm does not charge late fees, but missed payments can still be reported to credit bureaus.

Costco-Affirm Partnership to Expand Flexible BNPL Payment Options for Online Shoppers

In early May 2025, leading fintech provider Affirm and global warehouse retailer Costco announced a landmark multi-year partnership to integrate a buy now, pay later (BNPL) option directly into Costco’s eCommerce platform. This partnership will let all Costco members defer payment on online purchases, choosing transparent, customized installment plans rather than relying on traditional credit cards.

The news, first confirmed by Affirm in a shareholder letter on May 8, 2025, marks a significant expansion of BNPL into the wholesale retail sector, reflecting broader shifts in consumer expectations around payment flexibility and eCommerce growth.

Buy now, pay later solutions have surged in popularity amid rising interest rates and inflationary pressures, providing consumers an alternative to revolving credit. As of late 2024, the U.S. The BNPL market was estimated at $175 billion, with 38 percent of American shoppers having used BNPL services, up from 24 percent the previous year. At the same time, Affirm itself has scaled rapidly: by March 31, 2025, the company reported 22 million active users and partnerships with over 358,000 merchants, underscoring the broad acceptance of installment-based payment models in the modern retail ecosystem.

Under the terms of the multi-year agreement announced on May 14, 2025, Affirm will serve as the exclusive pay-over-time provider for Costco.com in the United States. After a quick, real-time eligibility check at checkout, eligible members can choose from monthly payment plans through Affirm for orders between $500 and $17,500. Costco intends for this service to launch immediately, giving its online offerings a competitive edge in the eCommerce landscape.

BNPL

Costco members shopping online simply add at least $500 of eligible items to their cart, then select “Affirm” as the payment method during checkout. Affirm conducts an instant eligibility assessment—based on a soft credit inquiry—to determine available plan options. Once approved, shoppers see a menu of installment schedules tailored to their order value, enabling them to choose the plan that best fits their budget. This seamless integration ensures that members remain within the familiar Costco.com interface throughout the process.

The new BNPL offering allows repayment over three to thirty-six months, with APRs ranging from 10 percent to 36 percent depending on the member’s credit profile and purchase amount. Unlike many financing products, Affirm imposes no hidden fees or late penalties, though missed payments may carry credit-reporting consequences. Members can manage installments via the Affirm app or website, and they have the option to set up automatic payment deductions to ensure timely repayment and avoid potential credit impacts.

For Costco, the partnership presents an opportunity to enhance customer loyalty and drive higher average order values (AOV). By offering interest-bearing installment plans, the retailer makes its large-ticket items, such as appliances, patio furniture, and electronics, more accessible, potentially reducing cart abandonment rates.

Pat Suh, Affirm’s Senior Vice President of Revenue, noted that as summer approaches, more consumers are turning to Affirm to get ready for the season, whether it’s purchasing outdoor entertaining essentials like a new barbecue or patio furniture, investing in a storage shed, or upgrading appliances. She highlighted that Costco members, in particular, understand the benefits of planning and buying in bulk. Affirm is excited to provide them with a transparent alternative to traditional credit, helping them manage larger purchases with confidence and without hidden fees.

Shoppers stand to gain greater flexibility in budgeting for significant purchases, spreading payments across pay periods rather than shouldering lump-sum costs. The transparency of Affirm’s pricing—displaying total repayment amounts and schedules up front—helps members better plan their finances. Additionally, with no late or hidden fees, consumers avoid unpredictable charges often associated with credit cards. The auto-pay feature further simplifies repayment, reducing the risk of missed installments and subsequent credit consequences.

Affirm’s collaboration with Costco reinforces its broader strategy of partnering with diverse merchants. Earlier this year, Affirm teamed up with airline-owned network UATP to provide BNPL for travel bookings and with fashion retailer Revolve Group to embed installment options at checkout. Beyond these verticals, Affirm counts eCommerce giants Amazon and Shopify, among others such as Apple, in its network of merchant partners, demonstrating the versatility and scalability of its payment platform. Meanwhile, competitors like Klarna, Afterpay, and PayPal’s Pay in 4 continue to vie for share in both digital and physical retail channels.

Despite the benefits, BNPL services have drawn scrutiny over consumer debt levels and regulatory oversight. An AP News investigation found rising consumer struggles to repay BNPL loans, with credit losses up 17 percent quarter over quarter at leading providers and concerns that financially vulnerable groups may overextend themselves. Moreover, many BNPL plans do not report on-time payments to credit bureaus, though late or defaulted installments often do, leading to “phantom debt” and potential credit score damage for users unaware of the implications.

About Affirm

About Affirm

Image source

Affirm Holdings, Inc. is an American financial services and technology company headquartered in San Francisco, California, founded in 2012 by Max Levchin, Nathan Gettings, Jeffrey Kaditz, and Alex Rampell, and publicly traded on the Nasdaq under the ticker symbol AFRM. Since its inception, Affirm’s mission has been to deliver honest financial products that improve lives—a guiding principle reflected in its transparent, fee-free lending solutions and commitment to consumer-friendly financing.

As of March 31, 2025, Affirm served over 22 million users and partnered with more than 358,000 merchants, processing approximately $28 billion in payments annually across the United States, Canada, and the United Kingdom. Its suite of products—including point-of-sale installment plans like “Pay in 4,” the Affirm Card debit solution, and the Affirm Money savings account—combined with strategic alliances with retailers such as Amazon, Walmart, Shopify, and Apple, and technology-driven underwriting powered by machine learning, has enabled Affirm to expand responsibly while minimizing borrower defaults.

About Costco

About Costco

Image source

Costco Wholesale Corporation (Nasdaq: COST) is an American multinational membership-only warehouse club operator headquartered in Issaquah, Washington. Founded on September 15, 1983, by James “Jim” Sinegal and Jeffrey H. Brotman in Seattle, Washington, the company pioneered a high-volume, low-cost retail model offering a curated selection of national and private-label goods to businesses and individual consumers.

Costco operated 890 membership warehouses as of September 1, 2024, spanning the United States, Mexico, Canada, Asia, Europe, and Oceania. In fiscal year 2024, Costco recorded net sales of approximately $250 billion—a 5% increase year-over-year—and net income of $7.36 billion, driven by strong bulk sales and membership fee revenue. Its global membership totaled 136.8 million in 2024, supported by approximately 333,000 employees across its operations.

Conclusion

Costco’s new partnership with Affirm adds a financing option that gives members more control over how they pay for large online purchases. By offering flexible installment plans and clear terms, the service makes it easier to budget without relying on traditional credit.

While BNPL comes with interest and some risk, the integration of this option into Costco’s checkout process reflects changing expectations in how consumers want to shop and pay. As both companies continue to grow, this move strengthens Costco’s eCommerce strategy and expands Affirm’s reach into the wholesale retail space.

Affirm UATP Partnership

Affirm Teams with UATP to Help Travelers Pay Later

Affirm, a leading payment company headquartered in London, has forged a powerful alliance with UATP—the global payment network backed by the world’s major airlines. This Affirm-UATP partnership puts Affirm’s flexible installment plans at the fingertips of UATP’s extensive network, spanning airlines, rail services, and travel agencies across the U.S., U.K., and Canada.

As demand for flexible payment solutions in travel surges, this collaboration gives UATP merchants a major edge, empowering their customers to break up travel expenses into manageable, transparent payments. No late fees. No hidden costs. Just simple, smart financing.

For UATP, this means more completed checkouts, higher conversions, and boosted revenue. For travelers, it builds trust, confidence, and loyalty, with crystal-clear pricing and quick, hassle-free eligibility checks. This isn’t just a payment option—it’s a game-changer for the travel industry.

Key Takeaways
  • Affirm’s pay-over-time installment plans are being integrated into UATP’s global payment network, allowing airlines, rail operators, and travel agencies to offer flexible financing directly at checkout.
  • Eligible customers can choose from personalized installment plans ranging from short-term, interest-free options to 36-month terms, with APRs starting at 0%. All plans include transparent pricing and no late fees.
  • The partnership gives travel brands a tool to increase bookings and raise average order values, especially as consumer demand softens. Affirm data shows that merchants offering financing typically see a 70% lift in order value and reduced cart abandonment.
  • By offering an alternative to traditional credit cards, Affirm and UATP aim to make travel more affordable and less stressful, especially for consumers looking to avoid revolving debt or high-interest charges.

Affirm-UATP Partnership to Bring Pay-Over-Time Financing to Global Travel Merchants

On May 1, 2025, Affirm (NASDAQ: AFRM) announced a strategic global partnership with the Universal Air Travel Plan (UATP), the payment network owned and operated by the world’s leading airlines.

This collaboration integrates Affirm’s flexible, transparent pay-over-time financing directly into UATP’s network, enabling thousands of travel merchants – including airlines, rail carriers, and travel agencies—to offer customers the option to finance travel expenses in installments. Affirm is a leading point-of-sale financing provider whose travel and ticketing business grew 40 percent year-over-year as of December 31, 2024, while UATP has long served as the premier payment network for airline-centric transactions worldwide.

With Affirm’s transparent financing model and UATP’s established global infrastructure, the partnership will modernize travel payments, enhance consumer affordability, and boost booking conversions amid ongoing market uncertainties.

Under the agreement, merchants on the UATP network will integrate Affirm’s pay-over-time options directly into their booking and checkout flows, allowing customers to split travel expenses into equal, manageable payments without hidden or late fees.

After a quick, soft credit check to determine eligibility, consumers can select from customized payment plans with term lengths ranging from short-term, interest-free installments to longer-term financing of up to 36 months, with rates starting as low as 0 percent APR. At launch, UATP merchants in the U.S., U.K., and Canada can access integration details and merchant support resources via dedicated web pages provided by Affirm and UATP.

In late 2024, Affirm expanded its partnership with Priceline to enable pay-over-time financing across one of the world’s largest online travel agencies. Additionally, in August 2024, Hotels.com integrated Affirm’s pay-later solution into its booking flow, allowing consumers to split hotel costs into installments.

By choosing Affirm at checkout, travelers can book flights, accommodations, and ancillary services immediately, then spread the cost over time in equal installments that align with their cash-flow needs.

Airline boarding passes for Host Merchant Services.

Unlike traditional credit cards, which often impose compounding interest and hidden fees, Affirm’s model guarantees a transparent fee structure with no penalties for on-time payments, reducing financial stress and improving budgeting predictability.

The ability to finance travel purchases mitigates sticker shock and encourages itinerary upgrades, enabling travelers to consider premium seating, additional services, or extended stays. This flexibility can also reduce reliance on high-interest credit cards, potentially leading to lower default rates and a more inclusive payment landscape.

Merchants on the UATP network stand to benefit from increased average order values and improved conversion metrics when offering pay-over-time options. Affirm’s merchant analytics indicate that retailers generally see a 70 percent increase in average order value and a 28 percent reduction in cart abandonment when financing is available at checkout. Affirm reports that over 90 percent of its transactions come from repeat users, meaning the loyalty generated by its platform among travelers who value financial flexibility.

Not only this, but transparent pricing and straightforward eligibility checks can also result in deeper customer trust and repeat bookings, driving long-term revenue growth for travel brands. Merchants can also leverage promotional financing offers, such as zero-interest holiday campaigns, to spur incremental demand during off-peak travel windows.

The partnership is unfolding against a backdrop of softening consumer demand across the travel sector. In early May 2025, American Airlines withdrew its full-year guidance due to persistent softness in domestic travel demand and broader economic headwinds. Delta Air Lines reported “solid” first-quarter results but noted that growth stalled amid global economic uncertainties. European carriers—including Air France-KLM, Lufthansa, and Virgin Atlantic—have all reported declines in U.S.-bound bookings attributed to factors such as American border policy changes, tariffs, and overall economic volatility.

UATP data further indicates that 44 percent of consumers will abandon a transaction if their preferred payment method is unavailable, underscoring the critical need for diverse, consumer-friendly payment options. Post-pandemic travel rebounds are leveling off, and discretionary spending remains under pressure, making financing solutions an attractive lever to reignite bookings.

UATP has previously collaborated with multiple buy-now-pay-later and installment payment providers to diversify its payment offerings. In September 2024, UATP partnered with BNPL provider Klarna to enable flexible airline payment options via its network. Earlier, in April 2021, UATP expanded its arrangement with PayPal to include the “Pay In 4” installment solution for airfare purchases.

In March 2019, UATP teamed with Uplift to offer installment payments for travelers booking flights and accommodations. By partnering with multiple BNPL providers, UATP has positioned itself as a neutral facilitator that accommodates both legacy and innovative payment methods, ensuring member merchants can tailor financing offerings to diverse consumer preferences.

Max Levchin, Founder and CEO of Affirm, emphasized the consumer benefits of the collaboration, noting that travel accounts for 10% of global spending, and it can often be both costly and stressful. Traditional credit options only add to the burden with hidden fees and unnecessary complexity. He stated that people deserve better, and this partnership with UATP will deliver exactly that: the transparent, flexible payment solutions that Affirm is known for, offered as a turn-key option for leading travel brands. He added that they’re excited to help make travel a little less stressful for everyone while supporting growth across the industry.

Ralph Kaiser, President and CEO of UATP, added that partnering with Affirm will make travel more accessible for customers who prefer not to use traditional credit cards. He emphasized that travelers are increasingly seeking safer, alternative payment options, and this collaboration meets that demand by offering a solution that hasn’t been available to them until now.

Affirm’s travel and ticketing segment experienced nearly 40 percent year-over-year growth through the end of 2024, which shows consumer uptake of pay-over-time financing in the travel industry. The company has extended credit to over 50 million consumers globally, with repeat transactions accounting for more than 90 percent of volume, illustrating strong consumer satisfaction and platform stickiness.

From a merchant perspective, data indicates that adding Affirm can boost average order values by up to 70 percent while reducing cart abandonment rates by approximately 28 percent, critical performance indicators for travel operators aiming to optimize conversion.

Merchants participating in the UATP network can integrate Affirm’s pay-over-time option into their online and mobile booking channels through a simple onboarding process supported by UATP and Affirm technical teams. During checkout, customers select Affirm, complete a quick eligibility check based on a soft credit inquiry, and immediately view personalized payment plan options, ranging up to 36 months at rates starting from 0 percent APR, all displayed with clear terms and no hidden fees.

This seamless process preserves the merchant’s booking flow and minimizes friction by eliminating the need for customers to leave the checkout page or complete lengthy applications, thereby enhancing overall user satisfaction.

Affirm also recently partnered with Costco to offer members similar payment flexibility. Through this collaboration (similar to that with UATP), Costco shoppers can now split eligible purchases into 36 monthly installments, making it easier to manage larger expenses with transparent, predictable payments.

About Affirm

Secure payment processing solutions for merchant services at Host Merchant Services.

Affirm Holdings, Inc., founded in 2012 by PayPal co-founder Max Levchin with Nathan Gettings, Jeffrey Kaditz, and Alex Rampell, is redefining the future of finance. Headquartered in San Francisco and publicly traded on NASDAQ under AFRM, Affirm is a powerhouse in financial technology.

The company runs a cutting-edge point-of-sale payment network and offers innovative financial products—including installment loans, a modern debit card, and a high-yield savings account—serving customers across the U.S., Canada, and the U.K. Affirm isn’t just offering alternatives to traditional credit—it’s reshaping how people pay, save, and spend. By underwriting each transaction with a mix of credit data and machine-learning models, and charging no late or hidden fees, Affirm has grown into the largest U.S.-based “buy now, pay later” lender, serving 22 million users and 358,000 merchant partners and processing $28 billion in payments annually.

Affirm went public on January 13, 2021, raising about $1.2 billion in its initial offering. In fiscal 2024, the company generated $2.32 billion in revenue but posted a net loss of $518 million as it continued to invest in technology and expansion, supported by $9.52 billion in assets and $2.73 billion in equity.

To fuel growth beyond North America, Affirm launched in the U.K. in November 2024—its first market outside the Americas—offering both interest-free and interest-bearing installment plans at merchants such as Alternative Airlines and Fexco. In early 2025, it extended its exclusive Shopify partnership into Canada and partnered with FIS to integrate its “Affirm Card” pay-over-time solutions into banking clients’ offerings—moves that underscore CEO Max Levchin and CFO Robert O’Hare’s drive to scale the business responsibly on a global stage.

About UATP

Secure Host Merchant Services credit card payment processing solutions.

Image source

Universal Air Travel Plan, Inc. (UATP) is a global closed-loop payment network dedicated exclusively to travel-related corporate expenses, including airline, hotel, rail, and travel agency payments. Established in 1936 as the Air Travel Card by American Airlines and the Air Transport Association, UATP pioneered a buy-now, pay-later model for ticket purchases and has since evolved into a multicarrier network owned and operated by a consortium of global airlines. Headquartered in Washington, D.C., with regional offices in Los Angeles, São Paulo, Miami, New Delhi, Beijing, Geneva, Tokyo, and Singapore, UATP issues cards through participating airlines and travel management companies to corporate account holders worldwide.

UATP’s core product suite includes the Travel Protection Plans, UATP Corporate Card, and comprehensive payment and data solutions—such as DataStream®, DataMine®, DataView®, and Ceptor®—that streamline transaction processing, reporting, and reconciliation for issuers and account holders. Serving over 300 airlines, rail networks, and travel agencies—accounting for approximately 97 % of scheduled global available seat kilometers—UATP processes around $15 billion in annual payments, delivering secure and efficient financial technology to thousands of corporations and merchants.

Under the leadership of President and CEO Ralph Kaiser, who has more than doubled network charge volume to over $18 billion since 2003, UATP continues to expand its ecosystem through strategic partnerships—including integrations with B2B airfare aggregator Mystifly and Uber Wallet—to enhance payment flexibility and data transparency for corporate clients.

Conclusion

The Affirm–UATP partnership marks a major step forward in reshaping how travel is paid for in today’s economic climate. With Affirm’s installment plans now accessible through the UATP network, merchants gain a tool that meets evolving customer expectations while helping improve conversions and revenue.

Travelers, in turn, get more financial flexibility and clearer cost control without relying on traditional credit cards. As economic pressures continue to affect consumer spending, this collaboration offers a practical solution that benefits both merchants and customers while modernizing the payment experience across the global travel sector.

Lucchese Deploys Teamwork Commerce

Lucchese Deploys Teamwork Commerce and Adyen Solutions Across All Stores

Lucchese Bootmaker has partnered with Teamwork Commerce to modernize and streamline the in-store operations of its luxury retail stores. In this rollout, Teamwork’s omnichannel retail platform will enable store associates to deliver better and more personalized customer service across over 100 POS (point of sale) devices. The system, powered by cloud technology and real-time data, will ensure consistent and connected experiences across all retail touchpoints.

Another highlight of this partnership is that Lucchese will utilize Teamwork’s integration with Adyen to offer better and more secure payment processing. Features like pay-by-link will ensure all of this with flexible checkout options on any device, helping prevent lost sales and supporting customer-preferred payment methods. The end result? A seamless, secure, more personalized, and high-end shopping experience that aligns with that of Lucchese’s premium brand standards.

Key Takeaways
  • Lucchese Bootmaker has undertaken a full-scale overhaul of its in-store operations by implementing Teamwork Commerce’s cloud-based retail platform, combined with Adyen’s integrated payment solutions. This covers all 31 retail stores and includes deployment of over 100 mobile POS devices to support real-time customer service and inventory visibility, bringing every store onto a unified, data-driven retail infrastructure.
  • Nowadays, where 75% of consumers expect seamless cross-channel engagement but only 25% feel satisfied with their current retail experiences, Lucchese’s move directly addresses this gap. The shift ensures that customers can transition smoothly between online, mobile, and physical channels, with consistent service and fulfillment options at every stage of the purchase journey.
  • Before this deployment, associates were limited by static registers and fragmented systems. The new platform provides associates with handheld tools for mobile checkout, clienteling, and order management—enabling personalized service delivery, faster transactions, and fewer lost sales opportunities. Centralized inventory and customer data allow store staff to operate with more agility and respond to customer needs in real time.
  • Adyen’s Pay-by-Link and broader payment infrastructure, Lucchese now offers flexible, secure, and device-agnostic checkout options. This minimizes friction and cart abandonment while supporting global and local payment methods. Furthermore, the system’s ability to aggregate payment insights and unify returns improves financial oversight and allows for more informed, data-driven decisions across sales and service operations.

Lucchese Modernizes In-Store Operations with Scalable Omnichannel and Payment Technology

Lucchese Bootmaker, an iconic American manufacturer renowned for its luxury cowboy boots and western apparel since 1883, is looking ahead to a complete digital transformation of its in-store operations. In partnership with Teamwork Commerce, Lucchese will deploy an advanced omnichannel retail solution integrated with Adyen’s payment platform across all its U.S. stores. This partnership will equip over 100 point-of-sale (POS) devices with cloud-based, mobile capabilities—empowering associates with real-time data and delivering a unified, personalized shopping experience for customers.

Founded in San Antonio, Texas, in 1883, Lucchese has built a reputation for handcrafted boots of unparalleled quality and style. Today, the brand operates 31 retail stores across eight states—including Texas, Montana, North Carolina, Georgia, Colorado, Tennessee, Oklahoma, and New Mexico—providing customers with an immersive western lifestyle experience.

Secure payment processing with Host Merchant Services for your business needs.

Over its more than 140-year history, Lucchese has expanded beyond boots to include custom hats, apparel, and accessories, all while maintaining a commitment to craftsmanship. But as the time changes, so are the demands and expectations of the consumer. Research indicates that 75% of consumers now expect a seamless omnichannel experience, engaging across mobile, online, and in-store channels without friction. However, only 25% report being satisfied with their current retail interactions.

Plus, a GE Capital Retail Bank study found that 81% of shoppers begin their purchasing journey online before visiting a store, highlighting the necessity for unified data and customer insights across channels.

For premium retailers like Lucchese, meeting these expectations is critical to maintaining brand loyalty and driving growth. An omnichannel strategy ensures that associates have the tools to engage customers effectively, regardless of where or how they choose to shop.

Before this deployment, Lucchese associates were tethered to fixed-position registers, limiting mobility and personalized engagement. Inventory visibility was siloed, leading to potential stockouts or missed upsell opportunities. Payment processing relied on disparate systems, elongating checkout times and increasing the risk of abandoned transactions.

These operational barriers not only hampered the associate’s ability to provide high-touch service but also constrained Lucchese’s ability to gather actionable customer insights in real time. In an era where immediacy and personalization drive satisfaction, overcoming these hurdles was essential.

Teamwork Commerce’s cloud-native platform delivers a complete suite of retail management tools—including Mobile POS, Order Management System (OMS), Inventory Control, Clienteling, Secure CRM, Reporting & Analytics, and RFID Solutions—that operate from a centralized database with real-time synchronization across channels.

Key features include:

  • Mobile POS: Handheld devices for associates to browse inventory, place orders, and complete transactions anywhere in the store;
  • Omnichannel Order Management: Unified visibility into online and in-store orders for seamless order fulfillment;
  • Real-Time Inventory Control: Instant stock updates to prevent overselling and enable efficient transfers;
  • Clienteling & CRM: Personalized customer profiles and purchase history at associates’ fingertips to drive loyalty;
  • Reporting & Analytics: Advanced dashboards to track sales performance, inventory turnover, and customer behavior;
  • RFID Solutions: Automated stock counts and shrinkage reduction, enhancing inventory accuracy.

By consolidating these capabilities onto a single platform, Lucchese can eliminate legacy system complexities, reduce maintenance overhead, and scale operations with minimal friction.

A critical component of the rollout is the integration of Adyen’s payment technology, notably its Pay-by-Link functionality. This feature enables sales associates to generate secure, branded payment links that customers can complete on any device, whether on a tablet, smartphone, or desktop.

Lucchese’s new system supports a wide range of payment options, including global credit cards, e-wallets, and local payment methods, all managed through a single interface. This flexibility allows customers to choose the payment method that works best for them. The platform also includes branded, device-agnostic payment pages designed to reduce friction during checkout and lower the chances of cart abandonment.

Secure Host Merchant Services for payment processing and merchant solutions.

Image source

In addition, an integrated returns management system helps maintain consistency between in-store and online transactions, improving the overall customer experience. To support ongoing improvement, the solution provides access to aggregated payment data, offering insights that help drive more informed business decisions.

Adyen’s platform processed over €1 trillion in global transactions in 2024, underlining its capacity to support enterprise-scale operations with robust security and compliance frameworks. The first phase of the deployment involved rolling out Teamwork Commerce and Adyen across over 100 POS devices in Lucchese’s flagship and regional stores, covering every retail location in the U.S. This simultaneous, multi-site rollout underscores the scalability and agility of a cloud-based approach.

The rollout began with a pilot phase in two key Texas stores to test system workflows and train staff. After confirming the setup worked as planned, the next stage involved expanding to mid-size locations in Colorado, Georgia, and North Carolina. The final phase covered all 31 stores, including smaller boutiques in Montana and New Mexico, bringing the system fully online across the network. With centralized device management and remote setup options, updates and new features can be rolled out quickly, helping Lucchese keep its retail operations current and consistent.

Lucchese’s mobile setup removes the need for fixed registers, giving store associates the flexibility to support customers more effectively. They can offer product demonstrations, provide styling suggestions, check inventory across all locations, reserve items, arrange home delivery, and complete purchases anywhere in the store.

For customers, this leads to shorter wait times, more personalized service based on past purchases, and flexible fulfillment options like shipping from the store, in-store pickup, or curbside collection. It also ensures a consistent experience across both online and in-store channels. These improvements help Lucchese meet the expectations of premium shoppers and stand out in a crowded retail space.

According to Tim Latiolais, Chief Financial Officer of Lucchese Bootmaker, delivering seamless customer experiences is now paramount. The company is committed to pairing its premium products with best-in-class shopping journeys to maximize customer satisfaction. He notes that their partnership with Teamwork Commerce will arm store associates with cutting-edge technology, enabling faster, more efficient checkout transactions.

Amber Hovious, Vice President of Marketing and Partnerships at Teamwork Commerce, highlighted Lucchese’s dedication to delivering exceptional in-store experiences without sacrificing the brand’s storied heritage and craftsmanship. She’s confident that their commerce platform will transform the point-of-sale journey for Lucchese customers and looks forward to deepening their collaboration.

Davi Strazza, President of North America at Adyen, explained that by creating a unified commerce infrastructure—bridging in-store and online channels—they’ve simplified everything from terminal upkeep to seamless returns. This approach accelerates deployments and ensures a consistent experience no matter where customers shop. Coupled with features like Pay by Link, expanded display screens for richer customer engagement, and on-the-fly shopper analytics, Lucchese now offers a more intelligent, interconnected retail journey, all supported by a robust, scalable platform poised for future growth.

The global Point of Sale (POS) market, as per recent industry projections, is witnessing substantial expansion. It is expected that the market will grow from a valuation of approximately USD 33.41 billion in the year 2024 to an estimated USD 110.22 billion by the year 2032. This corresponds to a Compound Annual Growth Rate (CAGR) of around 16.1%. The primary contributing factors for this growth trajectory are the rising adoption of cloud-based POS systems along with the rapid shift in consumer preference towards digital modes of payment. This change is particularly visible across developing markets as well as in mature economies, where operational efficiency and seamless customer interactions have become top business priorities.

In the current retail sector, organisations that have chosen to implement a more structured and comprehensive omnichannel strategy are reaping higher benefits. It has been observed that such retailers are able to retain nearly 89% of their customers on average, which stands in sharp contrast to the 33% retention rate recorded by those who follow a less integrated or inconsistent omnichannel approach. This clear disparity highlights the importance of having systems that can effectively unify physical and digital customer touchpoints, resulting in better engagement and long-term loyalty.

With the rapid evolution of digital wallets and increasing customer inclination towards alternate payment modes, it has now become essential for modern retail businesses to adopt platforms that are designed to cater to these changing needs.

Solutions such as Adyen and unified commerce platforms like Teamwork Commerce are gaining widespread relevance due to their ability to streamline operations and support businesses in delivering consistent customer experiences. Retailers aiming to maintain competitiveness and improve operational outcomes are therefore showing a strong preference for such tools that allow them to consolidate payments and customer data efficiently.

About Teamwork Commerce

Secure payment processing solutions by Host Merchant Services for seamless eCommerce transactions.

Image source

Teamwork Commerce is a leading provider of cloud-based retail management solutions, specializing in omnichannel technology that unifies point-of-sale (POS), order management (OMS), inventory control, CRM, and analytics. Founded in 2013 and headquartered in Clearwater, Florida, the company leverages over 30 years of retail technology expertise to help brands deliver seamless, personalized customer experiences across physical and digital channels. Its mobile-first, iOS-native platform is trusted by global retailers such as ASICS, Moose Knuckles, and The Row, offering real-time data visibility and operational agility across more than 40 countries.

Designed for scalability and flexibility, Teamwork Commerce supports a wide range of retail environments—from high-end fashion boutiques to stadiums and museums. The platform includes advanced features like RFID-powered self-checkout, cross-channel loyalty programs, and integrations with over 100 third-party systems, including payment providers like Adyen. By centralizing customer and inventory data, Teamwork enables retailers to streamline operations, reduce friction, and enhance the customer journey at every touchpoint.

About Lucchese

Lucchese Bootmaker, founded in 1883 by Italian immigrant Salvatore Lucchese in San Antonio, Texas, is a renowned American manufacturer and retailer of luxury cowboy boots and western apparel. Initially catering to military officers at Fort Sam Houston, the company quickly gained a reputation for exceptional craftsmanship and quality. Over the years, Lucchese boots have been favored by notable figures, including President Lyndon B. Johnson, Bing Crosby, and John Wayne. In 1986, the company relocated its headquarters to El Paso, Texas, where it continues to produce handcrafted boots using traditional techniques.

Lucchese’s commitment to quality is evident in its meticulous boot-making process, which involves over 150 steps, including hand-stitching and the use of brass and lemonwood pegs for durability and comfort. The company’s proprietary twisted cone last ensure a superior fit, distinguishing Lucchese boots in the market. Today, Lucchese operates multiple retail locations across the United States and continues to uphold its legacy of excellence in western footwear.

About Adyen

Advanced POS payment processing by Host Merchant Services for seamless transactions.

Adyen N.V. is a Dutch financial technology company founded in 2006 by Pieter van der Does and Arnout Schuijff. Headquartered in Amsterdam, Adyen offers a unified, end-to-end payment platform that enables businesses to accept e-commerce, mobile, and point-of-sale payments globally. The company serves leading brands such as Meta, Uber, eBay, H&M, and Microsoft, providing services that include payment processing, risk management, local acquiring, and card issuing, all within a single infrastructure.

Adyen’s platform supports over 100 payment methods and operates across online and in-person channels, facilitating seamless customer experiences through its Unified Commerce solution. As of 2023, the company processed €970.1 billion in transaction volume and employs over 4,000 people across 28 global offices. Publicly traded on Euronext Amsterdam (ticker: ADYEN), Adyen continues to expand its global footprint, offering scalable and data-driven solutions to meet the evolving needs of modern commerce.

Conclusion

Lucchese’s decision to implement Teamwork Commerce’s cloud-based retail platform, along with Ayden’s integrated payment solutions, reflects a strategic and forward-looking approach to modern retail challenges. By equipping all its stores with mobile POS systems, unified order and inventory management, and flexible payment capabilities, the company has effectively addressed long-standing operational limitations and elevated its ability to serve customers across multiple channels. These enhancements not only improve in-store efficiency and reduce checkout friction but also align with evolving consumer expectations for personalization, convenience, and consistency across touchpoints.

Given the increasing importance of omnichannel readiness in the luxury retail segment, Lucchese’s transformation places it in a strong position to deliver premium shopping experiences while maintaining operational agility. With these foundational systems now in place, the brand is better prepared to scale, adapt, and continue its legacy of quality craftsmanship, supported by modern retail infrastructure.

Adyen JCB Partnership

Adyen and JCB Roll Out Card-on-File Tokenization Service

Adyen Partners with JCB to Launch Advanced Card-on-File Tokenization, Setting a New Global Standard for Secure Online Payments

Adyen, the preferred financial technology platform for the world’s leading businesses, has partnered with JCB Co., Ltd. to launch JCB’s cutting-edge card-on-file (COF) tokenization service. This innovation is designed to significantly boost the security of online credit card transactions for e-commerce merchants.

As the first payments platform to implement JCB’s COF tokenization both in Japan and worldwide, Adyen continues to lead in delivering secure, seamless payment experiences. This Adyen-JCB partnership rollout marks a major step forward in protecting sensitive payment data, offering JCB cardholders and merchants enhanced safety, reduced fraud risk, and greater peace of mind in every transaction.

Key Takeaways
  • Adyen is the first global platform to implement JCB’s COF tokenization, replacing sensitive card data with secure network tokens. This significantly lowers the risk of data breaches for merchants and protects cardholder information.
  • The tokenization system keeps customer card details current, removing the need for manual updates and helping merchants maintain higher authorization rates by reducing transaction failures due to outdated card data.
  • With over 90% of credit card fraud in Japan tied to stolen payment data, the rollout of JCB’s COF tokenization aims to reduce fraud risks and increase trust in e-commerce transactions.
  • The collaboration between Adyen and JCB is positioned for worldwide rollout, reflecting broader trends in digital payment security. Data from Visa supports the value of tokenization, with measurable reductions in fraud and increases in approval rates.

Adyen-JCB Partnership to Launch Global Card-on-File Tokenization for Safer Online Payments

Adyen, a global financial technology platform, has teamed up with JCB Co., Ltd., Japan’s leading credit card issuer and acquirer, to launch JCB’s Card-on-File (COF) tokenization service. With this move, Adyen becomes the first company to offer and support JCB’s tokenization technology both in Japan and internationally. The service is designed to improve the security of credit card payments for online merchants by replacing stored card details with secure tokens.

COF tokenization is a security method that replaces stored payment details—like card numbers and expiration dates—with a unique, secure number called a “network token.” This token is created with the cardholder’s permission and is used instead of the actual card information when making payments.

Tokenization

Because merchants don’t store the real card details, the risk of data breaches is much lower. The network token is always linked to the most up-to-date card information, which means customers don’t have to manually update their details when a card expires or is replaced. This helps reduce payment failures, makes the checkout process faster, and improves the chances of a transaction being approved.

As cashless payments and online shopping have become more common in Japan, credit card fraud has also increased. More than 90% of the total financial losses from these incidents are linked to stolen payment card data. To address this problem, JCB has introduced its COF tokenization service. The goal is to strengthen the security of online payments and help protect both JCB cardholders and merchants from fraud.

Tac Watanabe, Executive Officer and Head of Brand Infrastructure Headquarters at JCB, highlighted the critical importance of this initiative amid the rapid rise in e-commerce. As online transactions surge, so too does the threat of fraud stemming from compromised card data. To counter this, JCB is committed to reducing breach-related risks through COF tokenization, ensuring customer card details remain secure and up to date while enhancing the overall payment experience.

Watanabe expressed enthusiasm about launching this effort in partnership with Adyen, a global leader in COF solutions. He affirmed that this collaboration marks a significant first step, with plans underway to expand COF token adoption on a global scale.

Roelant Prins, Chief Commercial Officer at Adyen, echoed the enthusiasm surrounding the partnership, expressing pride in collaborating with JCB to launch their COF tokenization services both in Japan and internationally. This joint initiative marks a significant step forward in strengthening security and improving convenience for JCB cardholders, aligning with the accelerating growth of the global e-commerce market.

Prins highlighted Adyen’s focus on making tokenization technology available across more payment methods, including mobile. The goal is to improve data security for consumers while helping merchants see better transaction approval rates.

The rollout of COF tokenization is expected to make a noticeable difference in how payments are handled:

  • Stronger Security: Sensitive card information is replaced with secure tokens, lowering the risk of data breaches.
  • Simpler Checkout for Customers: Since tokens stay linked to the most current card details, customers don’t have to update their payment information when their card changes.
  • Better Approval Rates: With up-to-date card data, transactions are more likely to be approved, which helps both shoppers and merchants.
  • Global Potential: This partnership also opens the door for wider use of COF tokenization in other regions, meeting the growing need for secure and efficient digital payments.

According to data shared by Visa, tokenized transactions have driven a 30% drop in online fraud compared to traditional card number (PAN) transactions, while also delivering a 4% increase in authorization rates. These gains are especially significant in an environment where up to 44% of digital transactions are abandoned due to friction during the payment process.

In card-not-present scenarios, such as online purchases, Visa reports that tokenization yields more than a 3% boost in authorization rates, underscoring its critical role in streamlining payments and improving conversion without compromising security.

About Adyen

Host Merchant Services logo for reliable payment processing solutions.

Adyen N.V. is a Dutch financial services and technology company founded in 2006 and headquartered in Amsterdam. Listed on Euronext Amsterdam (ticker ADYEN), Adyen provides a unified payments platform that enables businesses to accept e-commerce, mobile, and point-of-sale transactions around the globe. Its end-to-end infrastructure combines gateway, risk management, acquiring and issuing services, supporting international credit cards, local cash-based methods and mobile wallets through a single integration. In fiscal 2024, Adyen reported revenues of €1.996 billion, net income of €925 million and total assets of €11.425 billion, supported by a workforce of 4,345 employees operating across more than twenty countries.

Founded by Arnout Schuijff and Pieter van der Does, the name “Adyen”—meaning “start again” in Sranan Tongo—reflects its origins as the founders’ second venture after Bibit. After obtaining its pan-European acquiring license in 2012, Adyen steadily expanded its acquiring capabilities through additional licenses in Brazil, Singapore, Hong Kong, and beyond, culminating in its Amsterdam IPO on 13 June 2018. Profitability was achieved as early as 2011, and by 201,7 the platform was processing over €100 billion in annual payment volume. The company has since forged marquee partnerships—most notably becoming eBay’s primary payments processor in 2018—while continuing to add new regions and payment methods to its global footprint.

About JCB

Secure payment processing logo for Host Merchant Services, a leader in merchant solutions.

JCB Co., Ltd. (formerly Japan Credit Bureau) is the only international payment brand based in Japan, headquartered in Minato-ku, Tokyo. Founded in 1961, JCB offers a comprehensive suite of payment solutions—including credit, debit, prepaid, contactless card services, merchant acquiring, risk management, and loyalty programs—through a single integration platform. Its global acceptance network spans over 54 million merchants and more than one million cash advance locations across over 190 countries and territories. JCB cards are now issued in 18 countries and regions, serving over 164 million cardmembers worldwide.

Since its inception on January 25, 1961, JCB has evolved into a private company with a capital base of ¥10.6 billion and a workforce of 4,373 employees as of June 2023. Under the leadership of President and CEO Takayoshi Futae, JCB’s core operations encompass credit card issuance, financing, collections, and gift card services. Through its associate, Japan Card Network Co., Ltd. (CARDNET), JCB manages a robust authorization and transaction-processing infrastructure that supports over 150 million cardmembers and an acceptance network of approximately 43 million merchants worldwide, driving an annual transaction volume of ¥43.3 trillion.

Conclusion

The partnership between Adyen and JCB to launch card-on-file tokenization is a timely and strategic response to growing concerns around payment security in the e-commerce space. By replacing sensitive card data with secure network tokens, the initiative directly addresses the rising threat of fraud and reduces operational friction for both merchants and consumers. As the first global rollout of JCB’s COF tokenization service, this collaboration not only strengthens payment security in Japan but also sets the stage for broader adoption worldwide. With proven benefits like improved authorization rates and reduced fraud, COF tokenization is poised to play a central role in the next phase of secure digital payments.

Mastercard Corpay Partnership

Mastercard and Corpay Launch Strategic Partnership in Cross-Border Payment Division

Mastercard and Corpay have entered into a strategic partnership that includes a $300 million investment by Mastercard for a minority stake in Corpay’s cross-border payments division. This investment, which gives Mastercard an estimated 3% ownership, values the division at approximately $10.7 billion—the first time an external party has formally valued the unit.

The Mastercard-Corpay partnership builds on the companies’ prior collaboration and significantly expands their partnership. As part of the agreement, Corpay will become the exclusive provider of currency risk management and integrated high-value cross-border payment services for Mastercard’s financial institution clients. In return, Mastercard will exclusively offer virtual card solutions to Corpay’s customer base.

Additionally, the partnership will extend the reach of Mastercard’s Move payments platform, enabling it to serve more small and medium-sized businesses, including those already working with Corpay, in previously untapped markets.

Key Takeaways
  • Mastercard invested $300 million in Corpay’s cross-border unit, valuing the division at $10.7 billion. This marks the first external valuation of the business and signals Mastercard’s intent to expand into high-value, account-to-account corporate payments.
  • Corpay will become the exclusive provider of large-ticket cross-border payments and currency risk tools for Mastercard’s banking clients. In return, Mastercard will be the exclusive virtual card provider for Corpay’s corporate customers.
  • The deal enables Mastercard Move to serve Corpay’s small and mid-sized business clients in new global markets, supporting diverse payment types and delivery channels through a network of over 10 billion endpoints.
  • The collaboration combines Corpay’s FX and large transaction expertise with Mastercard’s global network and card infrastructure, allowing both firms to address the full range of cross-border B2B payment needs more effectively.

Mastercard-Corpay Partnership: $300M Investment to Expand Cross-Border B2B Payment Capabilities

On April 29, 2025, Mastercard and Corpay unveiled an expansion of their long-standing collaboration, marking a strategic partnership aimed at revolutionizing corporate cross-border payments.

Under the terms of the agreement, Mastercard has invested $300 million for an approximately 3% equity stake in Corpay’s cross-border business, valuing that unit at US$ 10.7 billion and implying a 20× forward EBITDA multiple.

As part of the deal, Corpay will serve as the exclusive provider of industry-leading currency risk management and integrated large-ticket cross-border payments solutions to Mastercard’s financial institution customers, enabling banks to embed sophisticated hedging strategies, multi-currency collections accounts, and vertically specialized workflows into their digital platforms. In turn, Corpay will exclusively offer Mastercard’s virtual card programs to its corporate clients, extending virtual cards’ benefits (such as fraud mitigation, automation, and detailed spend data) into Corpay’s global payment network.

In addition to high-value flows, Mastercard Move’s cross-border services—introduced in October to support near-real-time, predictable, and transparent corporate disbursements—will be offered to Corpay’s small and mid-sized business clients across a range of new markets. Mastercard Move leverages a network that reaches over 10 billion endpoints in more than 200 countries and territories, supporting delivery channels such as bank accounts, mobile wallets, cards, and cash-pick-up locations, along with multiple payment types to meet diverse customer requirements.

Global payment processing solutions for businesses.

The partnership promises to simplify payment workflows, enhance transparency, and offer end-to-end choices for banks and businesses of all sizes, seamlessly bridging card-based and non-carded channels.

Mastercard and Corpay have maintained a collaborative relationship for over a decade, initially focusing on virtual card issuance and commercial card programs in the United States. These early efforts generated more than $50 billion in annual purchase volume for Mastercard-branded fleet and prepaid commercial cards, underscoring the scale and success of their joint initiatives.

The new agreement, announced from Mastercard’s headquarters in Purchase, New York, and Corpay’s headquarters in Atlanta, Georgia, elevates the collaboration to encompass end-to-end cross-border payment solutions—marrying Corpay’s award-winning foreign exchange expertise with Mastercard’s expansive global network and digital payment infrastructure.

In an increasingly competitive B2B payments industry, both firms identified a strategic opportunity to leverage complementary strengths. Corpay’s cross-border business specializes in high-value, account-to-account transfers and sophisticated currency risk management tools that help banks, institutional investors, and corporates hedge foreign exchange exposure and streamline large-ticket disbursements at scale.

Meanwhile, Mastercard’s core expertise lies in secure, high-volume card networks and digital innovation for small-ticket remittances and corporate payables. By aligning these capabilities, the combined offering addresses the full spectrum of cross-border needs—from high-value corporate transactions to remittances and vendor payouts—within a unified, transparent framework that emphasizes speed and risk mitigation.

At the core of this partnership is a shared focus on creating synergy. Speaking at a JPMorgan investor conference, Chief Financial Officer Sachin Mehra noted that the collaboration brings significant mutual benefits. Mastercard can enhance its card-based network through Corpay’s platform technology and expertise in FX management, while Corpay gains access to Mastercard’s global distribution network and digital treasury solutions.

Chief Commercial Payments Officer Raj Seshadri emphasized that the partnership also extends Mastercard’s capabilities in the expanding cross-border B2B payments market, enabling financial institution partners to better meet the non-card payment needs of their commercial clients with greater simplicity and efficiency.

Ron Clarke, Chairman and CEO of Corpay, expressed strong enthusiasm about the investment and new partnership with Mastercard. He stated that they are thrilled about the collaboration and anticipate that Mastercard’s backing of their cross-border solutions will significantly accelerate the growth of their financial institution revenue.

Why Mastercard Invested in Corpay

Global payment processing icons for Host Merchant Services, emphasizing secure merchant account solutions.

Mastercard’s recent investment in Corpay’s cross-border payments unit is about more than money—it’s about strategy. With just a 3% stake, Mastercard is signaling big ambitions in the high-value, cross-border payments space, an area where Corpay excels.

Mastercard CFO Sachin Mehra explained the move as a highly “synergistic” fit. While Mastercard leads in global, lower-value card payments through its financial institution partners, Corpay specializes in large, account-to-account corporate transactions, especially in the U.S.

By joining forces, the two companies are combining strengths. Corpay gains access to Mastercard’s global distribution and digital payment tools. Mastercard, in turn, taps into Corpay’s advanced platform, currency management, and big-ticket cross-border capabilities.

This partnership isn’t just an extension of their decade-long relationship—it’s a major strategic upgrade. Corpay will now be the exclusive provider of large-scale cross-border payment services and currency risk management to Mastercard’s banking clients. And in return, Corpay will offer Mastercard’s virtual cards exclusively to its business customers.

The timing of the investment is notable. Mastercard’s latest earnings showed a slowdown in cross-border volume growth—a potential red flag. Partnering with Corpay gives Mastercard a new edge in a fast-growing space and helps offset regional slowdowns with new capabilities.

For Corpay, this means greater reach, more revenue opportunities from banks, and a tighter integration into Mastercard’s ecosystem. For Mastercard, it’s a strategic move into the non-carded, high-value B2B payments market—one that’s only getting bigger.

About Mastercard

About Mastercard

Mastercard Inc. is an American multinational financial services corporation founded in 1966 and headquartered in Purchase, New York. It operates one of the world’s leading payments networks, processing transactions for credit, debit, and prepaid cards, as well as ATM and digital payment systems under brands such as Cirrus, Maestro, Mondex, and Masterpass. In fiscal year 2024, the company reported revenues of US$ 28.2 billion, an operating income of US$15.6 billion, and a net income of US$ 12.9 billion, with total assets of US$ 48.1 billion, equity of US$ 6.49 billion, and approximately 35,300 employees worldwide.

Guided by Chair Merit Janow and CEO Michael Miebach, Mastercard’s mission is “to connect and power an inclusive digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible.” Beyond strengthening its core payment services, the company continues to innovate, launching a carbon footprint calculator for cardholders in April 2021 to help measure and reduce emissions, and in April 2025, unveiled global stablecoin acceptance capabilities, positioning itself at the forefront of programmable and secure digital currency solutions.

About Corpay

Seamless payment processing solutions for Host Merchant Services and Corpay.

Corpay, Inc. (NYSE: CPAY) is a publicly traded S&P 500 corporate payments company headquartered in the Terminus 100 building in Atlanta, Georgia, U.S. Originally founded in 2000 and formerly known as FLEETCOR Technologies, the business officially rebranded as Corpay in March 2024 upon completing a strategic name-change initiative. Today, Corpay employs roughly 11,200 people and serves over 800,000 business clients across more than 100 countries, processing upwards of $145 billion in annual spend through a network of more than one million vendors.

Corpay delivers a full spectrum of payments and expense-management solutions—including commercial card programs, cross-border payments with integrated FX risk management, accounts-payable automation, and fuel & lodging payment services—under brands such as Comdata, PayByPhone, Sem Parar, and Paymerang (acquired May 2024 for $475 million). In fiscal 2024, the company posted revenue of $4.0 billion, operating income of $1.79 billion, net income of $1.00 billion, total assets of $17.9 billion, and shareholders’ equity of $3.15 billion.

Conclusion

The expanded partnership between Mastercard and Corpay reflects a targeted move to address the growing demand for efficient, transparent, and secure cross-border B2B payments. By combining Mastercard’s global reach and card network with Corpay’s expertise in large-scale transactions and currency risk management, the collaboration is designed to deliver broader capabilities to banks and businesses of all sizes.

This agreement not only strengthens each company’s position in the competitive payments landscape but also builds a framework to support future growth in both carded and non-carded payment channels.

 

Cash App Dominos Partnership

Cash App Pay Integrates with Domino’s as First-Ever Nationwide Pizza Restaurant Partner

Ordering your favorite pizza just got even easier. Cash App-Dominos partnership to bring Cash App Pay to the checkout experience, giving customers a fast, flexible, and seamless way to pay for their pizza, wings, drinks, and more. Now, customers can use their Cash App balance as a payment option when ordering through the Domino’s app. As one of Cash App Pay’s first major restaurant partnerships, this launch marks a bold step in redefining how the next generation pays for takeout, putting convenience and choice front and center.

With a significant portion of Gen Z and Millennials preferring mobile payment options, Domino’s anticipates that this move will enhance the ordering experience for its digital-savvy customers.

Key Takeaways
  • Domino’s and Cash App Join Forces to Deliver a Smarter, Faster Checkout Experience
  • Domino’s has officially partnered with Cash App, enabling customers to use Cash App Pay for orders placed through the Domino’s app—ushering in a new era of digital convenience. This collaboration marks Cash App’s first nationwide restaurant integration, signaling its bold entry into the food service space.
  • With 79% of Gen Z and 85% of Millennials using mobile apps to order fast food, the move directly caters to the habits of a mobile-first generation. The partnership offers a flexible, streamlined alternative to traditional payment methods by allowing payments straight from users’ Cash App balance.
  • For Cash App, this is a strategic expansion into the restaurant industry. For Domino’s, it’s a gateway to a massive, engaged customer base, building loyalty through convenience and meeting customers where they already are: on their phones.

Cash App-Dominos Partnership Is A Major Step Toward Digital Payment Expansion

In a landmark announcement on May 8, 2025, Block’s Cash App Pay revealed its integration with Domino’s Pizza, becoming the first-ever nationwide pizza restaurant partner to do so. This integration allows customers to use Cash App Pay as a seamless checkout option when ordering their favorite pizzas, wings, drinks, and more from Domino’s.

With the growing reliance on mobile apps for food orders, especially among younger demographics, this collaboration is poised to enhance the ordering experience for a significant portion of Domino’s customer base. Recent studies reveal that convenience and speed are top priorities for younger consumers, with 85% of Millennials and 79% of Gen Z relying on mobile apps to place their fast-food orders. This trend mirrors the fact that digital tools have become essential in shaping their dining habits.

Mark Messing, Vice President of Global Digital Marketing at Domino’s, highlighted the brand’s ongoing focus on customer convenience, noting that a smooth and hassle-free checkout process is a key part of that mission. He expressed enthusiasm about the new payment option, saying it offers customers yet another simple and efficient way to pay for their orders.

Cash App views this collaboration as a strategic opportunity to deepen its reach with younger, digitally native consumers. Alex Fisher, Head of Revenue for North America at Cash App Commerce, expressed excitement over the partnership, noting that Domino’s is the first national pizza chain to integrate Cash App Pay. He emphasized that the move allows Cash App to deliver added value by meeting the expectations of next-gen customers who prioritize speed, convenience, and flexible payment options at checkout.

Pizza delivery person holding a Domino's sign.

The integration is simple: during checkout on the Domino’s app, customers now have the option to choose Cash App Pay as their payment method. This feature is designed to provide a seamless and simple way to pay by using funds directly from their Cash App balance. This move not only enhances the user experience but also positions both companies to capitalize on the increasing demand for digital payment solutions in the food industry.

For Domino’s, this partnership offers several strategic advantages. First, it diversifies payment options, catering to customers who prefer digital wallets over credit or debit cards. Second, by tapping into Cash App’s youth-focused user base, Domino’s can drive incremental order volume, as younger consumers often demonstrate higher frequency in app-based transactions. Lastly, the integration reinforces Domino’s digital-first reputation, positioning the brand at the forefront of payment innovation in the quick-service restaurant (QSR) sector.

From Cash App’s perspective, joining forces with a brand like Domino’s expands merchant acceptance beyond traditional Square merchants and services like Lyft. This enhances Cash App Pay’s utility, drives daily engagement among its 57 million users, and strengthens the network effect that incentivizes broader adoption by both consumers and merchants.

This also comes in the backdrop of robust restaurant industry growth. According to the National Restaurant Association, U.S. foodservice sales are projected to reach $1.106 trillion in 2024, representing a 5.4% increase over the previous year and marking the industry’s highest annual sales ever. This growth is driven by a combination of pent-up consumer demand, evolving dining preferences, and significant investment in technology by restaurant operators seeking to streamline operations and enhance customer experiences.

The culture of takeout and delivery has also evolved dramatically. A recent report by the National Restaurant Association finds that 75% of restaurant traffic now involves takeout, including drive-thru and pickup, with 95% of consumers citing speed as a critical factor in their decision-making. Notably, 60% of Gen Z and Millennials report increased takeout activity over the past year, reflecting a broader societal shift toward convenience-driven dining solutions. Partnerships like the one between Cash App Pay and Domino’s align perfectly with these consumer expectations.

In parallel, the popularity of digital wallets has also maintained its position in a growing market, with platforms like Apple Pay, Google Pay, PayPal, Venmo, and Zelle vying for consumer attention in various use cases. Cash App Pay distinguishes itself through deep integration within the Cash App ecosystem, which offers features beyond payments, such as banking referrals, stock and bitcoin trading, and peer-to-peer transfers. This holistic approach drives frequent app usage, all while increasing the likelihood of Cash App Pay being selected at checkout and solidifying Cash App’s competitive position.

The success of Domino’s integration sets a precedent for Cash App Pay’s expansion into other restaurant chains and retailers. Industry observers anticipate that similar deals will follow with fast-casual chains, coffee shops, and chain restaurants, as merchants seek to capture the loyalty and spending power of digital-first consumers. Each new partnership not only broadens Cash App Pay’s reach but also further embeds Cash App into consumers’ daily routines.

Plus, Cash App Pay’s reliance on pre-funded balances and debit account links offers a more inclusive payment option for customers who prefer not to use credit cards or lack access to traditional credit products. By enabling payments directly from Cash App balances, funded via direct deposit or ACH transfers, this integration can serve underbanked customers and those seeking greater control over their spending. Such inclusivity aligns with broader financial empowerment trends that Cash App champions.

About Cash App

Mobile payment icon with dollar sign, ideal for Host Merchant Services SEO content.

Cash App (formerly Square Cash) is a digital wallet for American consumers, developed and operated by Block, Inc. (formerly Square, Inc.), and launched in October 2013 to enable peer-to-peer money transfers and a broad range of financial services via a mobile app. As of 2024, the platform serves 57 million users and processes over $283 billion in annual inflows, making it one of the leading mobile payment services in the United States.

Through Cash App, users can send, receive, and save money, access a customizable debit card with FDIC-insured balances, and utilize features such as stock and bitcoin investing, personal loans, and free tax filing via Cash App Taxes. The service is free for standard peer-to-peer payments, but charges fees—3 percent for credit card transactions, 1.5 percent for instant transfers, and 2.75 percent on merchant payments—generating substantial revenue, with Block reporting $16.25 billion in Cash App revenue for fiscal year 2024.

About Domino’s Pizza®

Flexible payment processing solutions for Host Merchant Services.

Domino’s Pizza, Inc. is a leading American multinational pizza chain that began in December 1960 in Ypsilanti, Michigan, founded by brothers Jim and Tom Monaghan alongside Dominick DeVarti. Now headquartered in the Domino’s Farms office park in Ann Arbor Township, Michigan, and incorporated in Delaware, the company has evolved into a global powerhouse in the quick-service restaurant industry. Since launching its first franchise location in 1967, Domino’s has expanded to over 21,300 stores operating in more than 90 international markets. For the four quarters ending September 8, 2024, the company reported global retail sales totaling $18.9 billion, solidifying its place as one of the top players in the global fast-food chain.

Domino’s core product portfolio includes pizza, chicken wings, pasta, desserts, and submarine sandwiches, all offered through a predominantly franchised delivery and carryout model supported by its proprietary website and mobile app. Complementing its in-house digital ecosystem, in May 2025, the company launched a national partnership with DoorDash, enabling customers to order via the DoorDash marketplace while still utilizing Domino’s uniformed delivery drivers to enhance reach in suburban and rural markets. In fiscal year 2024, Domino’s reported revenue of $4.71 billion, operating income of $879 million, and net income of $584 million, supported by a workforce of approximately 10,700 employees across corporate and franchise operations.

Conclusion

The partnership between Cash App Pay and Domino’s reflects a clear shift in how consumers expect to pay for everyday purchases, especially food. By enabling mobile-first payment options within the Domino’s app, both companies are responding to changing consumer habits shaped by convenience, speed, and digital accessibility.

This integration benefits younger, tech-focused users while also opening the door for broader adoption of alternative payment tools in the restaurant industry. As the lines continue to blur between finance and food service, this collaboration signals what’s likely to become a wider trend: more retailers adopting app-based payments to stay relevant and competitive in a mobile-driven market.