Customer Service: Help Desk Stress Test

Today The Official Merchant Services Blog continues its special two-part series on Customer Service. We can’t stress enough how essential it is to focus on Customer Service –– especially now during the holiday shopping season when your business may be barraged with a lot more customers who have a lot more questions.

Yesterday, we shared with you a blog from Lauren Carlson at Software Advice. The blog gave detailed tips on how to prepare business and its customer support team for the holiday shopping season. Today we bring you the second half of Carlson’s customer service saga which focuses on utilizing the holiday season as a way to stress test your help desk.

Carlson suggests that “the holiday season represents a perfect laboratory for examining your business, as well as your performance at each point of customer contact.”

This is a compelling concept. As Carlson says, the holiday season gives you a chance to analyze your business –– especially the customer support side of it –– at super speed. Doing so lets merchants identify high performance areas that are effective under the added stress of the holiday season, as well as get some insight into areas that may need some improvement. To get merchants in the mindset of how the microcosm of the holiday season can fuel some quick on the spot analytics Carlson asks: “So you had 72 percent first-call resolution rates in August. Great. What about the day after Christmas?”

Carlson keys in on five areas of support that companies should examine during their holiday season to gauge their help desk.

Host Merchant Services blog image on customer service and help desk analysis.

How Effective is That Training?

Many merchants add seasonal help for the holiday shopping rush. It’s a tried and true method for the retail industry, for example, to take on some extra help at the end of the year to push through all that added hours and increase in customers. Carlson suggests this can be a catalyst for analyzing employee onboarding –– and get a good look at how effective your company’s system is for training and preparing new support staff.

She says “Companies should use this opportunity to examine the success of their training techniques, as well as the usability of their system.”

It’s really sound advice to keep track of your support staff’s effectiveness, and the holiday season definitely gives a merchant a focused period of time to quickly measure the staff’s performance.

How Well Do You Deal With Surprises?

The next area in help desk performance that Carlson says a company should measure during the holiday shopping season is something called The Collaboration Period. Carlson describes the first nine months of the year as a build-up or preparation period for a business. Mitch Lieberman, of Sword Ciboodle, calls that period the Coordination Period in Carlson’s blog. But, according to Lieberman, the holiday rush shifts into the Collaboration Period. Carlson quotes Lieberman as saying “Collaboration is when something is outside what could or should have been easily coordinated. Are you ready to collaborate on these emergency issues that you didn’t predict?”

Essentially, merchants can use this time to study how well support staff deals with surprises. How well can they go off script? How effectively can they cope with issues that crop up that weren’t prepared for and which aren’t on an FAQ or a PDF or a Guidelines e-mail.

Host Merchant Services blog image on customer service and help desk analysis.

Where Do the Problems Get Handled?

The next area of help desk effectiveness that Carlson suggests merchants should look at is peak load management. Businesses that bulk up with some seasonal help during the holiday rush tend to train those new employees on the basic level of support. They get training to help them stick to a script, deal with the first tier of issues in a protocol, or use the FAQ that was designed for the holiday season –– all really basic stuff. The intent being to keep the easy stuff out of the way of the veteran support team members, who are then expected to effectively handle the harder issues.

Carlson says some interesting statistics can be gathered through this dynamic: “Measuring the percentage of first-call resolutions compared to the percent of calls escalated will help to inform your peak load strategy. “

What’s Your Worst Case Scenario?

The next area Carlson says companies should analyze harkens back to the boy scouts mantra of “Be Prepared.” Carslon says “assume something bad is going to happen. It’s not pessimism. It’s good business. If you assume disaster will strike, you will have an emergency response system in place that’s ready to manage the disaster on all channels.”

It’s never good when disaster strikes. But it’s a much heavier burden on a merchant when disaster strikes during the high pressure holiday shopping period. So this is a good time period to gauge what a company’s emergency response process is. And, if things do go bad, get an up front look at how effective that protocol is. Being proactive, Carlson suggests, is the best approach. Use this time period to analyze your emergency procedures and tweak them to be the most effective they can be.  As Carlson puts it, “having proactive procedures mapped out for unforeseen emergencies will not prevent call spikes, but it can lower the spikes to a manageable amount.”

Host Merchant Services blog image on customer service and help desk analysis.

Are the Customers Satisfied?

The core element of your customer support team, and your help desk, is customer satisfaction. Is the customer happy? That’s what it all comes down to. Companies should be measuring customer satisfaction year-round. And Carlson’s blog concedes that point. But Carlson points out that the holiday shopping season heightens the importance of customer satisfaction. This is something The Official Merchant Services Blog has discussed during our series on holiday shopping as well. The stakes are higher during the focused frenzy that happens after Black Friday, so you need to make sure you’re keeping even the most basic tenets of customer service in mind at all times.

Carlson asks the question, “you might have great satisfaction rates during low-volume times of year, but is your support team still on par when things get hectic?”

She suggests something as simple as a survey of your customers asking how you did during the holidays –– basic feedback.

Host Merchant Services likes the idea of reaching out to the customers for feedback. It’s an effective way to continue to maintain the long-term relationship building goal of customer support. Or, simply put, it’s a nice way to let your customers know you value them and their input. HMS suggests utilizing your social media tools for a survey like this, as you can quickly interact with your customers through those tools and they can help you track and analyze the responses.

Conclusion

This is an effective checklist of ideas for merchants to monitor their customer support capabilities. There are some concrete suggestions here on ways to collect data that will help shape a company’s goals for delivering quality customer service. Carlson gives a lot of good tips in both parts of her series. The Official Merchant Services Blog is glad she shared these with us and hopes you find them useful too.

If anyone else has some tips or suggestions on how to improve customer service now in the holiday shopping season or any other time of the year, feel free to share in the comments section.

customer service

Customer Service: Tips From a Friend [2023 Update]

Today The Official Merchant Services Blog begins a special two-part series on Customer Service. A previous blog focused on how important Customer Service is for a business during the holiday shopping season. We are currently in the midst of one of the busiest holiday shopping seasons on record, according to the early sales data that has been reported. So to bolster your efforts, we’re going to highlight information and advice brought to our attention from our friends over at Software Advice.

Fellow industry blogger Lauren Carlson ran a two-part series at Software Advice dealing specifically with customer service and the holidays. It’s an insightful series that begins with offering advice on how to prepare your customer service department –– namely your help desk –– for the rigors of increased business from holiday shopping.

And What Are Those Tips?

Carlson’s article was timed for the lead up to Black Friday, but much of its advice is still extremely relevant to merchants facing the rest of the season. After all, the questions that get asked at your help desk aren’t going to subside until after the holidays. Or as Carlson says, the guidelines she gives “if done, can prevent potential chaos and better prepare your agents to handle the spike. This translates to happier customers during the holidays, who will turn into repeat customers once the wrapping paper has settled.”

Host Merchant Services image on customer service, with bell ringing.

The first tip given is to create a holiday specific FAQ list. Carlson states that the types of questions a lot of help desks get hit with during the holiday season can vary from the normal questions that get asked the rest of the year and as such, suggests brainstorming and coming up with a list ahead of time to prepare. Due to timeliness, that may no longer be a viable option for a lot of merchants. But by now, you may have a pretty good handle on the varying questions that you were hit with on Black Friday and all through Cyber Week. Which brings us to the best advice found in the first tip: “Post the simpler questions up on your site to avoid spending time on those calls.”

This can be done to enhance the e-commerce experience, getting it out to your customers and providing them with both information that they need, and a click through into your site. Or this can be done just for your own help desk’s internal sanity, having a quick reference guide on hand for when they are barraged with these questions that make your list. As Carlson states, this type of list “will enable agents to resolve a majority of issues on the first call.” And it will be useful for the duration of the season, preventing your staff from having to scramble to find answers even as it gets to be late into the shopping season.

Cross-training to Stay Prepared

The next tip Carlson offers is to cross-train your staff. She cites Matt Trifiro, Senior VP of Marketing at Assistly who explains that cross-training your employees can help you reduce the need for hiring seasonal staff. Carlson says of cross-training: “Much like athletes cross-train to improve the whole body, companies can train every employee – from receptionists to accountants – to be a support agent, improving support across the entire organization.”

This is a great tip for merchants looking to weather the holiday shopping blitz but not go through the process of training seasonal help that they have to let go a short time later. It’s also a quick way to deal with support issues that may have just now cropped up well after Black Friday. Host Merchant Services itself utilizes that same philosophy in its own customer support structure and finds that it does help a business be more responsive and more effective at handling support issues year-round.

Carlson maps out the plan for cross-training your staff, suggesting that a merchant should equip all their employees to answer basic questions customers may have. Then Carlson says merchants should set up an escalation procedure for situations that require additional steps or expertise. This will create a smoother flow for service during the high traffic times of the holiday shopping season.

Communication Has Many Channels

The next tip Carlson gives revolves around communicating when your business is on its own holiday. A lot of Merchants, such as restaurants, have a different set of hours as the actual holidays approach. Carlson suggests merchants should communicate clearly and consistently with their customers about any downtime or time where the business is unavailable during the holiday shopping season. And in 2011, there are quite a lot of avenues in which to communicate this information: “Alert customers on every possible medium (website, Facebook, blog, Twitter, voicemail) of your seasonal hours and availability. Communicating this clearly will help avoid confusion and, more importantly, dissatisfaction.”

Host Merchant Services blog image for customer service.

This information also applies to any other Merchant needing to reach out to its customers –– including adding extra service hours during holiday shopping like a lot of retailers do. Social media sites like Facebook, Google+ and Twitter are amazing tools available for customer interaction and can help you keep your customers up to date on all the latest developments your business goes through during the holiday shopping season.

Support Your Support Agents

The final tip Carlson gives for merchants to prepare their customer support help desk for the holiday shopping rush is to have a plan in place that will offer support for those who are your support agents. Carlson states: ” Help desk and support center employees will be very busy and likely very stressed during the holidays. Savvy companies will invest a lot of energy into supporting their agents via rewards, bonuses, in-office R&R, etc.”

Having something concrete in place that defuses stress and gives your support team some focus or incentive can help your business navigate through the increased stress and tension that holiday shopping can place on a business. This falls in line with Host Merchant Services’ own partnership protocols in the e-commerce section of its services –– where the company’s goal is to take the stress and burden of merchant services off of the business and onto the the merchant services provider. This enhances the overall partnership by making it less stressful for both partners. The same applies to customer service, especially during a time when the increase in business can exponentially increase stress.

Even though Black Friday has passed, this increased stress will continue to build. So it’s definitely not too late to consider implementing some sort of program or incentive to give your support staff both a tip of the hat for its hard work and a goal to strive for that will keep them going through the rest of the holiday rush.

Conclusion

Host Merchant Services feature image of a happy face.Lauren Carlson offers some rock solid advice for customer support during the holiday shopping season. Many of the tips are easy to implement and do not take a lot of added time investment to get working. Host Merchant Services is always looking for useful insight on customer service to pass along to merchants. Quality customer service helps build long-term relationships with your customers, and can keep them coming back to you long after the holiday shopping season is over. Tomorrow The Official Merchant Services Blog will take a look at part two of Carlson’s series.

e commerce

E-Commerce: News Briefs [2023 Update]

The Official Merchant Services Blog continues to follow some of the top trending stories in the e-commerce industry. E-commerce is an essential growth element in most retail businesses. This has been building for years, as online shopping becomes more and more a convenient and commonplace fact of life for the everyday consumer.

E-Commerce Sets Record Highs

It became clear that e-commerce is a titanic force in the marketplace when Cyber Monday sales results came trickling in. But the robust clicks business continued. Now reports are indicating that e-commerce had a record setting week. This internet retailer article said that consumer spending reached at least $1 billion on three separate days last week according to the web measurement firm comScore Inc. This means that three of the four recorded billion dollar spending days for e-commerce occurred last week –– the fourth was Cyber Monday 2010.

The statistical breakdown shows that shoppers spent $1.25 billion on Cyber Monday 2011, the single highest spending day recorded for e-commerce by comScore. This was followed up by $1.12 billion on Tuesday and $1.03 billion on Wednesday. In the time period between Nov. 1 and Dec. 1, 2011, consumers so far this holiday shopping season have spent more than $18.69 billion with online retailers ––up 15% from approximately $16.25 billion at the same point last year.

Will The Trend Continue?

The article quotes comScore chairman Gian Fulgoni as saying “As the deals from this week expire, it will be important to see the degree to which consumers return to the same retailers to continue their holiday shopping, thereby helping improve retailers’ profit margins, or if we experience a pullback in consumer spending—which has occurred in previous years—before promotional offers and spending intensity pick back up in earnest around mid-December.”

Free Shipping appears to entice online shoppers in a major way. According to the article 63.2% of all online transactions last week included free shipping. This makes a lot of sense, since free shipping evens the playing field in the bricks vs. clicks battle. With shipping costs taken out of the equation, it comes down to convenience and price. It’s much easier for shoppers to visit a website instead of fight crowds and stand in line. And the Cyber Monday deals –– many of which got extended past Monday prompting the nickname Cyber Week to emerge –– keep the pricing war ultra competitive.

SOPA Update

With e-commerce business booming so much in the holiday shopping season, the Stop Online Piracy Act (SOPA) and its latest developments become more and more important. According to this PC World article, a bipartisan group of lawmakers have come out in support of a new law that has been proposed as an alternative to SOPA.

Under this proposed legislation, the U.S. International Trade Commission (ITC) would be given the power to investigate claims of copyright infringement on foreign websites. The proposal would also allow the ITC to issue cease-and-desist orders to foreign websites that willfully engage in copyright infringement. The lawmakers demonstrate some clever ingenuity here with this proposal by tapping the ITC for the job of piracy oversight. The ITC already investigates patent infringement complaints and can bar infringing products from being imported into the U.S.

Host Merchant Services offered up an extensive analysis of SOPA, including the history and development of previous laws that affect online piracy and intellectual property rights.

What is notable about this new law being proposed?

new law being proposed

Two of the legislators supporting the use of the ITC as copyright infringement oversight are Ron Wyden [D-OR] and Zoe Lofgren [D-CA]. Wyden is notable because he was the one that effectively killed the Combat Online Infringement and Counterfeits Act of 2010 in the Senate. Lofgren is notable because she is one of Congress’ leading experts on the internet and has spoken out against SOPA on her own website. Having these two support a proposed law that seeks to combat online piracy is a pronounced development.

The new proposal seeks to clean up the problem of SOPA by giving it a more streamlined and functional process for copyright infringement claims. Under the new proposal the ITC could also investigate complaints of copyright infringement by foreign websites. Owners of the websites would be invited to present their side to the ITC, and the public would be notified of investigations, as the ITC does in patent investigations. ITC rulings against websites could be appealed to a U.S. appeals court. All of these aspects are different from the broad powers that SOPA grants to the Department of Justice.

As the article explains: “SOPA would allow the DOJ to seek court orders to stop online ad networks and payment processors from doing business with foreign websites accused of enabling or facilitating copyright infringement. The DOJ-requested court orders could also bar search engines from linking to the allegedly infringing sites and order domain name registrars to take down the websites and Internet service providers to block subscriber access to the sites accused of infringing.

SOPA would also allow copyright holders to seek court orders requiring online advertising networks and payment processors to stop supporting the alleged infringers if those businesses do not comply with requests from copyright holders. The court orders requested by copyright holders could target U.S. websites and services that enable or facilitate copyright, in addition to foreign websites.”

The proposal states its case as being a better alternative to SOPA here: “We found that using trade laws to address the flow of infringing digital goods into the United States makes it possible to avoid many of the pitfalls that would arise from other legislative proposals currently being advanced to combat online infringement. Namely by putting the regulatory power in the hands of the International Trade Commission – versus a diversity of magistrate judges not versed in Internet and trade policy – will ensure a transparent process in which import policy is fairly and consistently applied and all interests are taken into account. When infringement is addressed only from a narrow judicial perspective, important issues pertaining to cybersecurity and the promotion of online innovation, commerce and speech get neglected. By approaching digital good infringement as a matter of regulating international commerce, we are able to take all of these factors into account.”

In short, this proposal focuses on the copyright infringement that is at the root of the online piracy, instead of on the payment processors and e-commerce sites that could get caught up in the broad crackdown that SOPA could initiate.

What’s Your Major? E-Commerce

We noted this on our Facebook Page yesterday, but feel the need the mention it in our blog as well. E-commerce is now becoming a path of study in college. This Practical E-Commerce article links to 15 different e-commerce focused course programs being offered by various institutions, including Carnegie Mellon, University of Maryland, and Temple.

Customized E-Commerce

The Official Merchant Services Blog switches its focus today back to e-commerce. After the boom in mobile phone usage this past weekend from Black Friday on through Cyber Monday, it’s becoming increasingly clear that smartphones and mobile internet users are becoming very important parts of the  e-commerce industry. As such, businesses that utilize e-commerce need to consider including the mobile phone element in their online shopping capability.

This increase in the importance of mobile usage –– most notably mobile payments –– is leading many e-commerce businesses to develop mobile apps. These mobile apps let those businesses customize their service and stay in touch with their consumers who prefer to connect via mobile networks. The trend is moving e-commerce mobile solutions away from the traditional Wireless Application Protocol (WAP) sites. That’s a paradigm shift in the industry. E-commerce businesses are developing and designing their own applications –– or at the very least branding their own versions of mobile apps.

Applications Over Surfing

E-commerce leaders are finding out that users prefer using a mobile application instead of going to a business through their mobile phone’s web interface. This article from The Hindu Business Line quotes Amarjit Batra of OLX.in as saying: “We found users more comfortable in having a mobile application than opting for mobile web search or using WAP sites.”

This change in e-commerce puts an emphasis on having payment gateways accessible across different mobile platforms. To put it simply, a business with a mobile payment aspect to its e-commerce presence needs to have a mobile payment system compatible with Android, iPhone and Blackberry.

Host Merchant Services is staying ahead of this curve, offering a series of customizable e-commerce solutions to its merchants. Included in that package are mobile payment services apps that work on both iPhone and Android. HMS keeps its options flexible so that its merchants can tap into the rapid growth in mobile payments.

Mobile is Key to E-Commerce

This growth is looking like a trend for businesses in the burgeoning mobile payments market. Juniper Research is often cited as predicting the Mobile Payment Industry is going to blossom from a $240 billion industry to a $670 billion industry by 2015. This makes it very helpful for businesses to recognize consumer behavior in terms of their mobile device usage. Google Analytics provides a great free source of tracking for e-commerce merchants to monitor traffic from mobile devices. That’s a great first step for a business to determine what kind of mobile payment option or customization might be needed for the e-commerce a merchant is already doing. At least get an indication if there is a need for mobile payments or a customized and branded mobile app for your business.

The move towards individual businesses dabbling in their own branded app development also extends from the fluid nature of the industry as it grows and evolves. With so many different companies –– Google, PayPal, Visa to name some of the giants –– all coming up with their own variation on mobile payments, the flexibility to customize and brand their own version of mobile payment services is extremely important for all players involved in the process. This includes merchants themselves as well as merchant services providers.

Stitching it all Together

Besides just crossing platforms between the major mobile carriers, the applications being developed need to integrate web services and payment options into the solution. Essentially the goal is to make e-commerce seamless for mobile users as well as internet users. The whole range of potential business needs to be taken into account with a business’ e-commerce package. And that’s why the focus is on customization.

Sachin Singhal, e-commerce expert for Naaptol, underscores this in the Business Line article when he told them: “A mobile app is more user-friendly than having a WAP site. However, integrating the payment window with it makes the application complete.”

Host Merchant Services has been aware of this trend from its beginning. And that’s why the company offers powerful tools to its merchants that help them complete this integration –– giving them an across the board e-commerce solution that caters to mobile users and internet surfers alike. HMSPay and HMSExpress are both important elements that allow the company to capitalize on this trend and give online businesses the flexibility they need to cater to the huge growth happening in mobile payment sector.

Merchant Services: Statement Sleuth

The Official Merchant Services Blog is here to share information with merchants to get them better prepared to understand how the payment processing industry works. This premise stems from Host Merchant Services and its philosophy to bring trust to the industry.

Payment processing can be confusing. And nowhere is that more evident than in a merchant’s processing statement. One of the ways some processors make their money is by hiding fees within the arcane labyrinth of a monthly statement, making the fees and the numbers difficult to understand.

Host Merchant Services believes that when one of its merchants receives their statement every month, that merchant should understand the items on the statement and that the fees should match what was promised in the sales process.

So in an attempt to help everyone understand that process better, The Official Merchant Services Blog is going to shine a spotlight on statements and see what there is to see.

What Is a Merchant Statement?

Every month, you receive a Merchant Statement from the company that processes your transactions. These transactions include Debit and Credit Card Transactions. This statement summarizes your net sales for all the cards that you process. It also provides your monthly transaction volume as well as provides you with an itemized list of your daily transactions. You can also see the majority of your debit and credit card processing fees. This is where we’re going to shine the spotlight, as this is where fees get hidden. Your fees on your statement include:

  • your transaction fee
  • your monthly discount rate for your Credit Cards
  • your monthly terminal fee (if you do not own your credit/debit card machine).
  • your Interchange charges
  • any chargebacks
  • third-party transactions
  • credit adjustments

The tricky part about these fees is that each company assembles their statement in a different way. Each payment processing provider has a unique statement layout structure, so most of the characteristics of the statement are the same but are put there in a different order. It forces merchants –– especially those who have used more than one processor in their time in business –– to do all of the eagle-eyed investigating themselves.

Host Merchant Services Image of Person Confused by Merchant Statement

We’ll stick to the basics and then when that’s done, we’ll take a moment to explain why Host Merchant Services might be a little less confusing than other Payment Network Providers.

Card Deposit Summary

It’s pretty common for the Card Deposit Summary to be prominently displayed in a merchant statement. A lot of times it’s the first item a merchant will see on their statement. The phrasing may be a tad different –– perhaps it’s called a fund summary –– but for the most part it’s the opening line on each merchant services provider’s statement. The summary tends to include a laundry list of statement data, such as:

  • Amount of transactions incurred in that month
  • The dollar amount of those transactions
  • What credit cards were used
  • Any discount or coupon usage charges

Often this information is presented as individual daily line items, but some payment processors may combine all the data into one section.

Credit Card Fee Summaries

After the deposit summary information, most statements provide some sort of variation of how much the credit card issuer charged per transaction. This is usually called the Summary of Card Fees. As we explained in a previous blog series, a lot of payment processors offer a tiered pricing plan. And this is the section of the statement where you will see fees being charged for “qualified transactions.” That term specifically relates to your qualified tier in the pricing plan you signed up for. This section should include any fees, discounts and rates applied to transactions made through your merchant count. Most payment processors provide a complete list of card fee categories in this section, since qualified and non-qualified pricing tiers differ. Also included should be a listing for gross sales amounts per credit card and any fees and discounts applied to specific card transactions.

Transaction Fees

This section is an extension of the Summary of Card Fees section. This section lists each fee related to card transactions in dollar amounts. This can be a daunting section to sift through as the terminology used in this section is extensive. There is no shortage of card fee categories, and you’ll see chargebacks and batch header fees and ACH return fees mentioned here. This is why Host Merchant Services says payment processing can be confusing. The statements sometimes overwhelm merchants with tiny fees and cryptic buzzwords. Within that morass, the black hat companies will hide fees that some merchants aren’t aware they are paying or –– even worse –– aren’t aware they don’t even need to pay.

Host Merchant Services Image of Merchant Statement Analysis

No Hidden Fees Guarantee

Now that some light has been shed upon the statement, and we can see where the fees get hidden and where the confusion takes place, it’s time to take a look at a much simpler way of doing this: Host Merchant Services offers a processing plan with no hidden fees. The company offers its merchants an Interchange Plus pricing plan. So right off the bat, there are no tiered pricing plan issues, so its merchants are not hit with “non-qualified” tier penalties and fees. Host Merchant Services also eschews a long-term contract. So there is no application or set up fee. No annual fee. No Non AVS Adjustment fee. Host Merchant Services does not penalize you with termination fees. Host Merchant Services also does not lock its merchants into contracts for equipment. The company provides free equipment, including free terminal paper. The prices that the company quotes during the application process are grandfathered, and will not increase at all during the lifetime of the business relationship.

It’s a simple and straightforward plan, really. Host Merchant Services shows you exactly what you will be charged on your monthly statement. The company has swept away many of the added charges that other companies hide on statement fees. And then the company sticks to the plan they quoted its merchant. The company will be happy to review your statement and help you find areas where you can save money each month.

Host Merchant Services Click Here Button

For more information contact the company here.

So monthly statements may be extremely confusing –– to the point where one thinks it is being done on purpose. But using some of the guidelines put forth here, or using Host Merchant Services itself, you can find your way through the puzzle that is payment processing.

stop online piracy act

Stop Online Piracy Act Controversy [2023 Update]

The Official Merchant Services Blog is going to be quick today. The Holiday Shopping Season is still going great and merchants are still reaping the rewards of the boost in business. But we wanted to take a moment to step out of the holiday shopping mindset and look toward the future. We’d like to point you to a new law before Congress that could have a huge impact on e-commerce and your company’s website: The Stop Online Piracy Act.

The Basics

Let’s get the basics out of the way first. What is the Stop Online Piracy Act (SOPA)? The Stop Online Piracy Act (SOPA) is also known as H.R. 3261. It was introduced in the House of Representatives on October 26, 2011 by Lamar Smith [R-TX] and a bipartisan group of 12 initial co-sponsors. This bill, intended to help stem online piracy and backed by companies like Disney, Viacom, and Time Warner, has set off the alarms of many sites and companies on the internet because it essentially allows the government and private corporations to censor entire sites that they fear are illegally distributing copyrighted material.

Host Merchant Services has provided an extensive review and analysis of the bill here. We look at the entirety of the law and its controversy, as well as a very focused review of what the law has to say about merchant service providers so that our merchants can get an idea of what is in store for them if this bill passes.

What it Means for Merchants

SOPA is being fueled by the entertainment industry, and as such it contains language that allows for a very broad sweeping attack on copyright infringement –– throughout the internet. A Gamespot Article found here calls it “the law that will break your internet.” What it means for businesses and their websites, as well as payment processors, is the law allows copyright and trademark holders to contact advertisers and others who do business with sites that encourage or even allow infringement to ask them to stop. There is no requirement that those copyright holders contact the offending businesses first.

While on the surface this may seem like a great idea because it does give the Department of Justice the teeth it needs to attack online piracy, opponents of the bill argue that the legislation could have ramifications for innocent companies that provide a storefront for a wide variety of small businesses. With a large site like Amazon or eBay, having to take proactive measures to police piracy among their many sub-merchants is a herculean task that could all be unraveled by just one person with an axe to grind. And that gets right to the heart of the problem with the law: the way it is currently written there would be no way to determine that the person reporting the piracy was being truthful.

In short, your business could be interrupted by your website getting shut down. Your website could get shut down due to a report through one of many different channels. Since payment processors are included in this law, it could be something as simple as someone making a claim of piracy about your site, but doing so against your processor, and so your processor has to suspend your site’s ability to take payments.

Moving Forward

The Official Merchant Services Blog will keep you updated on this law as it develops. Currently the most interesting tidbits are:

  • Maria Pallante, Registrar of U.S. Copyrights, has endorsed the legislation.
  • Lamar Smith, sponsor of the bill, has backed off his initial aggressive support of the stance, and can be quoted as saying “I’m not a technical expert on this. I’m trying to ferret this out.”
  • Microsoft, Apple and other members of the Business Software Alliance have backed away from supporting the bill 5 days after the initial hearing before the House Judiciary Committee.

Any questions about SOPA? What are your feelings about this law? Do you think it could interrupt your business? Do you think it has the potential to be abused by web surfers with an axe to grind? Do you think it can effectively police online piracy?

business booming

Merchant Tips to Keep Business Booming [2023 Update]

As a merchant, things should be off and running for you right now. Black Friday has come and gone. Small Business Saturday has burned brightly. And Cyber Monday has counted its clicks. Holiday Shopping Season 2011 is officially underway no matter what metric you use to note the start.

The Official Merchant Services Blog is here to help you maximize on the rest of the shopping season. Just because Cyber Monday has come and gone, doesn’t mean your e-commerce solution is on cruise control. This is the time of year that payment processing bulks up as consumers still rush to find those perfect gifts for loved ones and friends.

It remains important to help continue to drive traffic to your website or through your front door, and keep the holiday shopping flowing. We’re going to offer you some tips on how to maximize that business and ride the wave of the holiday blitz.

Hire More Help

Whether you are running your business completely online, through a brick and mortar storefront or  both, the holiday shopping season will add a lot more sales for you to process. And that adds more strain and stress to your daily operation. Don’t be afraid to hire more staff, even temporary staff, to help see you through the season. The long-term benefits of a smoother, customer service friendly, holiday shopping season will offset the cost of the new help. And as numbers keep rolling in from Black Friday and its subsequent shopping focused events, it looks like 2011 is going to be brisk and bustling with business.

Give Your Customers Incentives

Just because the big “deal” hunting days are over, doesn’t mean the incentives stop for you. Continue to come up with new incentives to give your customers. Find new deals and new programs you can tie into the holiday shopping season. Seasonal coupons? Gift Certificates? Gift cards and loyalty programs? Bonuses for specific payment, such as Host Merchant Service’s Add Discover on Discover Program? All of these are ideas that can help you continue to attract more business through the holiday shopping season.

Host Merchant Services image for Holiday Shopping

Continue to Push Marketing Campaigns

Small Business Saturday offered a lot of free and useful marketing materials. Black Friday practically markets itself. But the rest of the Holiday Shopping Season is wide open for marketing campaigns –– long and short term. Now’s the time to consider something quick and flashy like a coupon ad through Groupon or Living Social. Be creative and keep pushing the marketing. It will continue to drive your business through the holidays.

Pay Attention to Pricing

Black Friday and Cyber Monday sales figures show that shopping is very healthy right now as consumers have hit the ground running with their holiday shopping lists. But many consumers themselves keep reporting to the media that they’re being much more savvy this year. They’re looking for the best deals and comparison shopping. The boost in online and mobile shopping –– which makes comparing prices as easy as opening a new tab and clicking a button –– has consumers looking at the price tag. So roll up your sleeves and do your homework. Now is the time where you find out what pricing adjustments you need to make (raising or lowering them) to stay competitive against the deals being offered. Just as it’s become easier for your customers to comparison shop, it’s also easy for you to stay on top of prices.

Keep Your Eyes Open

The internet is being used by your customers. And you can use it too –– for a lot more than just staying on top of what your competitors are pricing goods and services at. Learn what strategies and campaigns they are doing. Or what strategies and campaigns other businesses that aren’t competitors are doing. Be open to finding any extra information that can give you an edge. You can do this web surfing or participating in social media like Facebook or Twitter or even just talking to your customers face to face when they walk into your store.

Host Merchant Services image of a present

These are just a few quick tips that barely scratch the surface of what you can be doing to keep this holiday sales boost going. What other ideas have you heard of? What ideas have you seen, or used, that haven’t been working? Do you think the brisk sales will continue or will the holiday shopping season start to fade quicker? Feel free to share any comments you might have on the topic.

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E-Commerce: Cyber Monday [2023 Update]

Today is Cyber Monday. And The Official Merchant Services Blog has been running a series on the Holiday Shopping Season that has basically been building up to today. Previous blog posts predicted that Online Shopping was beginning to really bit into Black Friday sales and that a general shift in consumer shopping habits was taking place. We had discussed that holiday shopping was beginning earlier and earlier each year due to the convenience of online shopping and the prevalence of deals to be had before Black Friday. We also pointed out that Cyber Monday had entrenched itself as a follow-up to Black Friday.

And judging by my own e-mail box today, Cyber Monday is taking no prisoners this year. I found deals from Amazon, LivingSocial and Newegg all waiting for me when I woke up. Each of these were targeted to my own buying habits too. So they got my attention.

Clicks Take it to the Bricks

Another thing that got my attention: The numbers coming in for Black Friday itself. As this article from Bloomberg stated quite clearly: “Online shoppers didn’t wait around until Cyber Monday to start their holiday shopping.”

The article references statistics from an IBM research unit called Coremetrics, and states that 20% more consumers shopped online this Black Friday than did last year. The data collected also states that 39% more online shopping happened on Thanksgiving Day itself. The ease of online shopping is infiltrating the traditional brick-and-mortar retail event and Host Merchant Services’ analysis of this year is holding true –– sales numbers across the board rose from 2010, so overall Black Friday had a boost for retail, but clicks from e-commerce continue to grow and cut into the sales from bricks.

Host Merchant Services image for online shopping

Black Friday Was Still a Boom for Retailers

In fact, this article from Internet Retailer details some of the strong sales numbers from Black Friday: “Sales were also strong at bricks-and-mortar stores, reports ShopperTrak, which monitors traffic and sales at major malls and retail chains. Total Black Friday retail sales rose 6.6% year over year to $11.40 billion, while foot traffic increased 5.1%.”

Looking Toward the Future

The Black Friday business blitz also revealed some healthy news for another topic Host Merchant Services has been covering this year: Mobile Payments. According to this article from Seeking Alpha, mobile payments business increased 500% from 2010 on Black Friday. According to the article, PayPal mobile reported the huge increase, coming in at 511% to be exact. PayPal Mobile also noted that there was a 350% increase in mobile shopping on Thanksgiving 2011 when compared to 2010.

According to numbers from the aforementioned IBM research, 17.37% of all consumers used a mobile device on Black Friday to visit a retailer’s site. And 9.73% used a mobile device to make a purchase. The Seeking Alpha article quoted Amanda Pires from PayPal. Pires suggested that this year’s holiday is proving to be the largest mobile holiday shopping season PayPal and eBay has ever seen, and then quoted Pires directly as stating: “The retailers that are taking advantage of mobile shopping are going to win. We expect mobile shopping to continue to be strong throughout the holiday season.”

This is good news for Mobile Payments, as Host Merchant Services research has shown in the past that there have been some bold predictions for growth in Mobile Payments, but that the services were slow in taking hold this year in the U.S. Growth like the numbers cited from Black Friday 2011 should fuel more positive momentum for that consumer payment option.

What is Cyber Monday?

Cyber Monday is the Monday immediately following Black Friday. This day was created by companies who wanted to recommend people to shop online. What started off as a promotional strategy has quickly become one of the biggest online shopping days of the year. It is also the easiest way for analysts to break down the “clicks vs. bricks” battle of online shopping strength compared to retail store shopping strength.

Host Merchant Services image for Cyber Monday Deals

What are the benefits of Cyber Monday?

  • Extremely last minute deals, since you’re online and can go right up to the very last second of the deal.
  • Online only deals, as e-commerce sites specifically target your business they offer deals online that you can’t find in brick and mortar stores.
  • Shop anytime you want, which is extremely attractive to consumers as they get to work shopping into their schedule.
  • Convenience of shipping, which is the ultimate thing that online will always have over retail. Just a couple of clicks and none of the hassles.
  • Greater range of shopping, which means consumers aren’t limited to places they can reach in their local area. Online shopping is worldwide.
  • Compare prices. As an online shopper you can pretty much just tab right over to the competition to directly compare prices.
  • Coupon or promo codes. Just like retail stores, coupons and promo codes fuel even bigger savings online.
  • No waiting in line. Back to the convenience, it can’t be stressed enough how much easier it is to shop online because of simple things like not having to stand in line.

E-Commerce is Thriving

All of the benefits of Cyber Monday play right into the bustling e-commerce industry. E-commerce continues to grow as it becomes a more and more accepted and convenient method of holiday shopping. Cyber Monday is today. The deals are most likely sitting in your email box as well. Click your way around and see what’s available. Holiday shopping is shifting rapidly and the power of e-commerce and online shopping solutions need to be embraced by merchants since consumers are embracing them so readily.

Merchant Services: Black Friday is Here

Let the shopping season begin! Black Friday is here, and the traditional marker for holiday shopping is off to an unusual start for 2011. The Official Merchant Services Blog is taking today’s blog entry to give you a bit of a roundup on the event.

It Started Early

The first sign that this year’s Black Friday was going to be different than others was that it got started earlier than ever. Crowds lined up for midnight openings at Best Buy, Target, Kohl’s and Macy’s as retailers angled to get first crack at consumers’ tight holiday budgets. Wal-Mart opened even earlier at 10 p.m. and Toys ‘R’ Us started at 9 p.m. The Holiday Shopping season, as reported by The Official Merchant Services Blog previously, has been adversely affected by online shopping and e-commerce. Statistics show that shoppers — using the convenience of clicks over the late-in-the-year discounts of bricks — had been starting their holiday shopping as early as May and as late as August. The kicker being, Black Friday was potentially going to lose some of its draw. So this year retailers pushed and pushed and pushed, edging the event right into Thanksgving Day — well evening — itself.

Merchant Services Image of Black Friday Shoppers in line

Consumers Are Out in Force

Right now there are contradictory reports coming in about how successful this move was for retailers. One article from CNN suggests moving Black Friday into Thanksgiving was a success. The article quotes Tom Julian, president of Tom Julian Group, a retail consultancy in New York as saying: “Taking Black Friday into Thanksgiving Thursday has proven successful.”

The article then goes on to say: “Despite some backlash against such early store openings on Thanksgiving Day, the move seemed to pay off. At some Target stores, lines were more than twice as long as last year, according to the company. Men’s Angry Birds pajamas were one of the biggest sellers, along with televisions, game systems and cameras, spokeswoman Kristy Welker said.”

The article pointed out that lines at Sears, KMart, Macy’s and Toys’R’Us were all longer than previous years and business was ready to boom.

Merchant Services Image of Black Friday Shoppers Looking at Deals

The Impact Might Not Be High

Despite the good numbers and fast start for Black Friday this article from CBSNews and its Early Show says that this year’s holiday shopping season could be a “bit of a bust.” The article takes a look at the big-picture of the economy and tries to see how even with a fast start, 2011’s Holiday Shopping Season could end up being a negative. The article stated: “this year, it might take more than one Black Friday to get retailers – and the U.S. economy – out of the red. Quijano added on ‘The Early Show,’ that while analysts project a 2.8 percent increase in Black Friday sales this year, that’s actually smaller than 2010, which saw a 5.2 percent boost.”

The article suggested consumers are wary and though they may be out in force, their shopping habits are more selective than usual: “In a national survey by the National Retail Federation, more than 50 percent of those who plan on shopping said they will wait to see if this weekend’s bargains are worth getting out and fighting for.”

And the article quoted Marshal Cohen, chief retail analyst of NPD group, a marketing research services firm as saying: “There is no stimulus package, there is no jobs program, there is no tax rebate that the president’s put on the table, so it’s really up to the consumer to go toe the line themselves.”

Merchant Services Image of Black Friday Shoppes Entering the Store

Black Friday: Is It Worth It?

That brings us to this Digital Trends article, which suggests that Cyber Monday — and overall the convenience and growing popularity of e-commerce itself — is going to really cut into retail shopping and Black Friday in a big way this year and in the coming years. The article states: “Not only have brick-and-mortar retailers felt the push of Cyber Monday sales, but some companies like Amazon and eBay are beating in-store retailers to the punch by opening for business Thanksgiving morning. The lure and ease of the Internet has also evolved e-commerce and altered the shopper’s frame of mind, which all might be heralding the end of Black Friday as we once knew it.”

The article puts it simply that the lines and the hassle of sidewalk and mall shopping on one day of the year doesn’t give enough value to consumers when stacked up against the ease of click shopping online. The deals aren’t big enough compared to what shoppers find online. And there just isn’t any fighting that needs to be done to get to the products. No one shoves you out of the way when you slide your mouse or type in a browser menu bar.

Don’t Forget Groupon

Beyond the convenience factor, there’s also the fact that the deals on Black Friday are not as compelling as they used to be. And that’s because sites like Groupon and Living Social have been consistently blitzing consumers all year long with deep discount savings day in and day out. The Holiday Shopping Season is no exception. And so now consumers have a lot more options than just standing in line at BestBuy at midnight fighting over an item. They can shop around on the web and find something that may save them more and avoid the line entirely.

In Conclusion

It looks like this year’s Holiday Shopping Season has gotten off to a strong start. Black Friday is nowhere near being “dead.” It’s just that the numbers indicate this may be a really good year for shopping overall. Because of that, despite an increase in sales this year Black Friday’s impact might still be getting watered down. In other words, yeah, the numbers will be up for Black Friday, but that could just be a byproduct of all numbers being up this quarter. Holiday Shopping booms all over. And Black Friday numbers benefit. But many still feel that e-commerce is going to continue to grow faster and faster, eating into brick-and-mortar retail numbers. The Bricks vs. Clicks battle still seems to favor the clicks.

Host Merchant Services, payment network provider of both retail processing services and an entire lineup of customizable e-commerce solutions tailor made to a merchant’s specific needs, is able to help you maximize your potential in both areas. We can help you navigate through the busy bustle of holiday shopping and find the transaction processing services that serve you best.